3 months ago
Senior Growth Marketing Manager, Live Services
Rockstar Games
New York, USA (On-site)Full time$120K/yr – $175K/yr
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Senior Growth Marketing Manager, Live Services
New York, USA (On-site)
$120K/yr – $175K/yrSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive growth marketing for Rockstar’s live service titles, owning analytics-driven campaigns and cross-team coordination.
- Must-have: 5+ years in performance or paid growth marketing.
- Standout: Experience with live services or GTA/Red Dead Online-style marketing.
Job Description
Responsibilities
- Find opportunities based on marketing analytics, player behavior, community sentiment, and product roadmap to develop marketing strategies and deliver campaigns that support growth and healthy, long-term enjoyment of our live service titles.
- Establish reliable reporting frameworks to measure performance against target goals, use insights to inform continued optimization across all lifecycle stages.
- Deliver measurable gains in engagement and monetization through campaigns and continuous optimization.
- Handle leadership approvals.
- Socialize campaigns across teams for visibility and alignment including ingesting and implementing feedback.
- Brief and develop campaign creative and messaging with creative services and editorial teams.
Requirements
- 5+ years working in performance or paid growth marketing roles.
- Bachelor’s degree in marketing, computer science, mathematics, economics, statistics, or business administration.
- Experience setting up & optimizing different aspects of the marketing funnel.
- Experience moving large audiences (millions) through complex customer journeys.
- Consistent track record of scaling revenue.
- Confirmed history of successfully delivering strategic marketing initiatives, ideally for other live services products.
- Strong analytical skills — ability to quickly digest complex data scenarios, perform analysis, and identify trends to support business decisions.
- Strong creative vision – ability to develop creative and messaging that aligns with brand tone and guidelines.
- Ability to interpret, articulate, and present campaign results to varying audiences.
Preferred
- Previous professional experience working with gaming or entertainment services.
- Avid gamer with passion for Rockstar Games titles, deep knowledge of GTA Online and Red Dead Online.
Rockstar Games
3.9 Glassdoor
Rockstar Games is the global developer and publisher behind some of the world’s most groundbreaking, commercially successful, and critically acclaimed entertainment properties, including the Grand Theft Auto, Red Dead Redemption, Max Payne, and Midnight Club series, Bully, L.A. Noire, and The Warriors. Through a commitment to progressive and innovative game design, the highest production values, and quality storytelling, Rockstar Games has helped propel video games to the center of culture. Rockstar Games is an equal opportunity employer.
Founded in 1998
New York, New York, USA
4.7K employees (2,145 in marketing)
72% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
9.9M
Traffic Source Mix
Search
51.4%
Direct
43.2%
Referral
3.8%
Social
1.5%
Paid
0.2%
Headcount Trend
Current headcount: ~4.7K
Marketing Team
Marketing Team Size
451 (10% of company)