1 month ago
Director, Global Marketing – Cenerimod
Viatris
Torrington, WY (Remote)Full time$112K/yr – $236K/yr
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Director, Global Marketing – Cenerimod
Torrington, WY (Remote)
$112K/yr – $236K/yrDirector/Executive10+ years expFull time
Posted 1 month ago
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Job Summary
Own the global brand story from evidence-driven positioning through launch readiness and cross-functional governance, shaping the strategy, budgets, and regional localization while translating data into value messages for access and medical audiences.
- Brand Leadership: Own the global vision, GBP, and annual brand planning with cross-team alignment.
- Launch & Evidence: Lead pre launch, Phase 3 narrative, and publication planning with access framing.
- Governance & Collaboration: Govern brand standards, vendor relationships, and GLRT with regional partners.
Job Description
- Define and evolve the global brand vision, positioning, and value proposition based on scientific evidence and market insights.
- Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities.
- Lead the annual brand planning process, ensuring alignment across global and regional teams.
- Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies.
- Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives.
- Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses.
- Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks.
- Establish global standards for launch readiness tracking, including KPIs and milestone dashboards.
- Translate Phase 3 clinical data into compelling, compliant brand narratives and commercial communication tools.
- Collaborate with Clinical and Medical functions on publication planning and evidence-to-value translation.
- Bachelor’s degree in Life Sciences, Business, or related field required.
- Advanced degree (MBA, MSc, PharmD, or equivalent) preferred.
- Minimum 10 years of pharmaceutical or biotech marketing experience, including global or regional leadership roles.
- However, a combination of experience and/or education will be taken into consideration.
- Proven success in pre-launch or launch preparation for specialty or immunology products.
- Demonstrated experience in cross-functional collaboration within a matrixed organization.
- Solid understanding of drug development, clinical data interpretation, and evidence-based communication.
- Prior experience in autoimmune or rare diseases strongly preferred.
- Strong strategic and analytical skills with ability to synthesize complex data into actionable plans.
- Excellent leadership, interpersonal, and influencing capabilities across functions and geographies.
- Experience with autoimmune or rare diseases.
- Competitive salaries, benefits and an inclusive environment.
Viatris
3.8 Glassdoor
Viatris Inc. (NASDAQ: VTRS) is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale. In 2022 alone, we supplied high-quality medicines to approximately 1 billion patients around the world. With our exceptionally extensive and diverse portfolio of medicines, a one-of-a-kind global supply chain designed to reach more people when and where they need them, and the scientific expertise to address some of the world’s most enduring health challenges, access takes on deep meaning at Viatris. We have the ability to touch all of life’s moments, from birth to end of life, acute conditions to chronic diseases. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai and Hyderabad, IndiaSocial Media Guidelines: https://newsroom.viatris.com/social-media-community-guidelinesInvestors: https://investor.viatris.comCorporate Social Responsibility: https://www.viatris.com/sustainability Connect with ViatrisInstagram: https://www.instagram.com/viatrisinc X: https://www.x.com/viatrisincViatris and our recruiting firms will not ask for sensitive personal information, such as your social security number, date of birth or bank account details via text, email or social media. Additionally, Viatris representatives do not request payment or personal bank information nor send payment to purchase hardware on your own. Viatris.com is the primary source of all company job postings and authorized third-party career websites.
Founded in 2020
Pittsburgh, Pennsylvania, USA
18K employees (825 in marketing)
72% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
81.6K
Traffic Source Mix
Search
49.8%
Direct
34.7%
Referral
11.2%
Social
2.4%
Paid
1.7%
Headcount Trend
Current headcount: ~17.6K
Marketing Team
Marketing Team Size
685 (4% of company)
Marketing Roles Posted (Last 30 Days)
3