4 weeks ago
Social Media and Community Manager
BIC
New York City, NY (Hybrid)Full time
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Social Media and Community Manager
New York City, NY (Hybrid)
$80K/yr - $97K/yr (Est.)Mid Level5+ years expFull time
Posted 4 weeks ago
Job Summary
Own the social calendar, growth analytics, and commerce-first content while shaping trend forecasting and community engagement to drive brand storytelling.
- Own master content calendar and platform-tailored delivery
- Translate data into actionable insights for senior leadership
- Lead commerce-focused content and social shop initiatives
Job Description
Responsibilities
- Calendar Management: Working with the two junior members of the team to maintain a master content calendar that ensures a cohesive brand narrative across all platforms, working with the Snr Manager to tailor delivery to fit each platform’s unique algorithm and audience behavior.
- Growth & Analytics: Translate raw platform data into actionable insights. You won’t just report numbers; you will provide the "why this worked” to the Senior Manager working together to make these insights actionable.
- Commerce Management: Lead and execute "commerce-first" content, including working with the US Marketing Team on TikTok Shop and integrated social commerce features.
- Trend Forecasting: Stay ahead of the curve by identifying emerging trends, sounds, and platform features before they go mainstream.
- Community & Relationship Management: Move beyond reactive moderation by actively seeking out and engaging in relevant conversations across the social ecosystem—building bridges with niche communities and potential brand advocates.
Requirements
- Experience: 5+ years of experience in social media management, ideally within a fast-paced beauty, fashion, or lifestyle brand.
- Platform Mastery: Strong knowledge of TikTok, Instagram, Pinterest, and YouTube, including a deep understanding of how unique algorithms reward different types of engagement. We are looking for a genuine digital native who is immersed in social culture and naturally keeps pace with emerging trends and platform evolution.
- Analytical Rigor: Proficiency in social media analytics tools (e.g., Dash Hudson, Sprout Social, or native platform insights). You must be comfortable reporting on KPIs across all core platforms.
- Proactive Mindset: A proven "self-starter" who takes ownership of projects, thrives in autonomy, and brings new, data-backed ideas to the table. Someone who is hungry to grow and learn.
- Content Creation & On-Camera Presence: Comfortable being the face of the brand for Shorts/Reels/TikToks and possessing basic mobile video editing skills (CapCut, etc.).
- In addition to your platform expertise, you will bring established people‑management experience, enabling you to lead, develop, and align team members to deliver consistent, high‑quality output that supports our brand’s strategic objectives.
- Must Haves:
- 1 Year of People Management Experience
- TikTok Shop Experience: Familiar with TikTok Shop functionalities and be comfortable with the day-to-day management due to regional limitations the Snr Manager will not be able to do this.
- Channel Experience: Strong knowledge of TikTok, Instagram, Pinterest, and YouTube, including a deep understanding of how unique algorithms reward different types of engagement. The right fit must also be eager to learn about changing channel natures – taking a lead on Pinterest and YouTube strategies working closely with the Snr Manager for support.
Benefits
- Flexible working hours with core hours from 10am to 4pm
- Working 2 days in the office and 3 days from home
- Salary from $100,000
- Performance-related bonus of 10% based on annual salary
- 27 days holiday, with the option to buy or sell holiday days
- 2 volunteering days per year
- 10 days working from any location of your choice
- Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you
- Enhanced family policies
- Supportive Period & Menopause Policies
BIC
A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 14,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-ColorTM, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, LuckyTM, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ LoadTM, EZ Reach®, BIC® FlexTM, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its steadfast commitments to sustainability and education.BIC est l’un des leaders mondiaux des articles de papeterie, des briquets et des rasoirs. Sa vision : apporter simplicité et joie au quotidien. Depuis 80 ans, l'engagement de BIC à fournir des produits de haute qualité, abordables et fiables a fait de BIC un symbole de fiabilité et d'innovation. Présent dans plus de 160 pays et comptant plus de 14 000 collaborateurs dans le monde, BIC regroupe des marques et des produits emblématiques tels que BIC® 4-CouleursTM, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, LuckyTM, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ LoadTM, EZ Reach®, BIC® FlexTM, Soleil®, Tangle Teezer® et bien d'autres. Coté sur Euronext Paris et inclus dans les indices SBF120 et CAC Mid 60, BIC est également reconnu pour son engagements inébranlable en faveur de la durabilité et de l'éducation.It's a colorful world. Make your mark with BIC.
Founded in 1950
Paris-l’Hôpital, Bourgogne-Franche-Comté, FRA
7.7K employees (692 in marketing)
Salaries
SalaryGuide estimate
$80K/yr – $97K/yr
Modelled from 18 comparable roles.
Marketing Team
Marketing Team Size
583 (8% of company)
Median Career Experience
16 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Bill Ulrick
Vice President, North America Marketing Consumer Products
At the company for 8 months
Ada B.
Executive Assistant to Chief Commercial Officer, NAM | VP Finance | VP Marketing
At the company for 3 years 3 months
Keith Last
Marketing Director
At the company for 13 years
Jeany Mui
Marketing Director - Flame for Life
At the company for 6 years 8 months
Traffic Signals
Monthly Visitors
492.4K
Monthly Google Ads Budget
$6.1K
Traffic Source Mix
Search
51.3%
Direct
37.3%
Referral
5.3%
Social
4.9%
Paid
0.9%
Headcount Trend
Current headcount: ~8.2K