9 days ago
Brand Manager - Shave Category
BIC
Shelton, CT (Hybrid)Full time
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Brand Manager - Shave Category
Shelton, CT (Hybrid)
Salary Not AvailableMid Level6+ years expFull time
Posted 9 days ago
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Job Summary
Own North America Men’s Shavers strategy and performance, driving growth, innovation, and cross-functional execution in the region.
- Own the NA Men’s Shavers strategy and performance.
- Lead multi-year growth, innovation, and go-to-market plans with cross-functional teams.
Job Description
Responsibilities
- Own the strategic direction and business performance of the North America Men's Shavers portfolio, balancing long-term brand building with short-term commercial results.
- Develop and execute multi-year growth strategies aligned with North America and Global category objectives.
- Drive portfolio architecture, assortment, and optimization decisions that maximize consumer relevance, market share, and profitability.
- Leverage consumer insights, syndicated data, retail analytics, social listening, and marketplace trends to identify growth opportunities and make data-driven business decisions.
- Champion a consumer-first mindset while maintaining a strong focus on financial performance and commercial execution.
- Lead the North America innovation strategy and commercialization roadmap, ensuring a balanced pipeline of innovation and renovation that supports business growth.
- Partner with Global Category teams to influence global innovation, ensuring North American consumer and customer needs are reflected in product development.
- Own North America-specific innovation from insight generation through commercialization, including go-to-market strategy, launch planning, and post-launch optimization.
- Collaborate cross-functionally to successfully bring new products to market and continuously improve performance based on consumer and retailer feedback.
- Develop integrated marketing strategies and campaigns that strengthen brand equity and accelerate category growth.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Preferred
- MBA preferred
BIC
A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 14,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-ColorTM, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, LuckyTM, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ LoadTM, EZ Reach®, BIC® FlexTM, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its steadfast commitments to sustainability and education.BIC est l’un des leaders mondiaux des articles de papeterie, des briquets et des rasoirs. Sa vision : apporter simplicité et joie au quotidien. Depuis 80 ans, l'engagement de BIC à fournir des produits de haute qualité, abordables et fiables a fait de BIC un symbole de fiabilité et d'innovation. Présent dans plus de 160 pays et comptant plus de 14 000 collaborateurs dans le monde, BIC regroupe des marques et des produits emblématiques tels que BIC® 4-CouleursTM, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, LuckyTM, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ LoadTM, EZ Reach®, BIC® FlexTM, Soleil®, Tangle Teezer® et bien d'autres. Coté sur Euronext Paris et inclus dans les indices SBF120 et CAC Mid 60, BIC est également reconnu pour son engagements inébranlable en faveur de la durabilité et de l'éducation.It's a colorful world. Make your mark with BIC.
Founded in 1950
Paris-l’Hôpital, Bourgogne-Franche-Comté, FRA
7.7K employees (692 in marketing)
Traffic Signals
Monthly Visitors
492.4K
Monthly Google Ads Budget
$6.1K
Traffic Source Mix
Search
51.3%
Direct
37.3%
Referral
5.3%
Social
4.9%
Paid
0.9%
Headcount Trend
Current headcount: ~8.2K
Marketing Team
Marketing Team Size
583 (8% of company)
Median Career Experience
16 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Bill Ulrick
Vice President, North America Marketing Consumer Products
At the company for 7 months
Ada B.
Executive Assistant to Chief Commercial Officer, NAM | VP Finance | VP Marketing
At the company for 3 years 2 months
Keith Last
Marketing Director
At the company for 12 years 11 months
Jeany Mui
Marketing Director - Flame for Life
At the company for 6 years 7 months