2 months ago
Marketing Manager, Strategic Growth - Remote
PCNA
New Kensington, PA (Remote)
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Marketing Manager, Strategic Growth - Remote
New Kensington, PA (Remote)
Salary Not AvailableSenior Level5+ years exp
Posted 2 months ago
Job Summary
Own the marketing strategy for strategic growth priorities and lead demand generation, GTM execution, and sales enablement across Givee, Apparel, and JournalBooks.
- Own marketing strategy for growth priorities
- Drive integrated campaigns, demand generation, and revenue impact
Job Description
Responsibilities
- Growth Strategy & GTM Leadership
- Own the marketing strategy for strategic growth priorities, including Givee, Apparel, and JournalBooks
- Identify opportunities to accelerate qualified demand, increase adoption, and drive revenue growth across target audiences and market segment
- Translate business priorities, customer insights, and product strategies into actionable marketing plans and programs
- Partner cross functionally to align execution plans that support successful GTM delivery
- Provide strategic recommendations and performance updates to leadership
- Demand Generation & Campaign Execution
- Develop and execute integrated marketing campaigns across digital channels, sales enablement, events, content, and customer engagement programs
- Design programs that identify, nurture, and convert customer buying intent into qualified demand and Marketing Qualified Leads (MQLs)
- Partner with Digital Marketing to leverage website behavior, Salesforce data, and customer engagement signals to trigger targeted marketing and sales actions
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in growth marketing, product marketing, demand generation, or a related marketing discipline
- Proven experience leading GTM initiatives and driving product adoption through targeted marketing programs
- Experience partnering with Sales, Product, and Marketing teams to achieve business objectives
- Experience using customer data, CRM platforms, marketing automation, and analytics tools to drive marketing performance
- Experience in B2B marketing and/or promotional products a plus
- Residency Requirements Must be located in one of the following states: California, Colorado, Florida, Georgia, Illinois, Kentucky, Massachusetts, Michigan, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, or Utah.
Benefits
- Full healthcare and benefits! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!
- Flexible scheduling
- 401k Matching
- Generous Paid Time Off and Holidays
- PCNA Cares Share Fund – donating to teammates in times of need
PCNA
PCNA is the largest distributor of customized and personalized hardgoods and apparel, operating on five continents and selling in more than 100 countries. We supply a wide range of value-added customization to a network of 50,000 customers who serve the needs of millions of end users.With offices in the United States, United Kingdom, Europe, Africa, Hong Kong and China, PCNA is structured to support worldwide distribution of customized and personalized goods.
Marketing Team
Marketing Team Size
87 (7% of company)
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
312.3K
Traffic Source Mix
Search
20.5%
Direct
73.8%
Referral
4.8%
Social
0.4%
Paid
0.3%
Headcount Trend
Current headcount: ~1.2K
Recent News
Links
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