5 months ago
Director, Loyalty
Hard Rock International
Kentucky, USA (On-site)Full time
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Director, Loyalty
Kentucky, USA (On-site)
Salary Not AvailableDirector/Executive10+ years expFull time
Posted 5 months ago
Job Summary
Drive strategic partnerships for a casino loyalty program, owning end‑to‑end deal development and cross‑functional execution.
- Identify, evaluate, and prioritize partnerships aligned with loyalty goals.
- Must-have: 10+ years in loyalty, partnerships, or CRM.
- Standout: Casino loyalty program experience and cross‑functional co‑marketing ownership.
Job Description
Responsibilities
- Identify, evaluate, and prioritize new partnership opportunities that align with loyalty program goals and customer value propositions.
- Develop data‑informed business cases, partnership models, and go‑to‑market strategies.
- Lead end‑to‑end negotiation of commercial terms, contracts, and integration requirements.
- Collaborate with Product, Finance, Legal, Marketing, and Technology teams to evaluate feasibility and ensure partnership success.
- Oversee the launch of new partners, ensuring flawless cross‑functional execution, technical implementation, alignment on KPIs, marketing rollout and timely delivery.
- Develop and maintain partner playbooks, performance dashboards, and processes to standardize partner onboarding and ongoing operations.
- Ensure compliance with brand, regulatory, financial, and technical standards across all partnerships.
- Serve as the strategic point of contact for key partners, ensuring mutual value creation and long‑term growth.
- Conduct quarterly business reviews (QBRs), performance analysis, and evaluation of optimization opportunities.
- Collaborate with partners on co‑marketing campaigns, product enhancements, and customer experience improvements.
Requirements
- Bachelor’s degree in Business, Marketing, Strategy, or related field.
- 10+ years of experience in loyalty, strategic partnerships, business development, or CRM.
- Proven track record developing and managing high‑impact partnerships.
- Strong negotiation, communication, and executive‑level presentation skills.
- Experience leading cross‑functional initiatives in fast-paced environments.
- Analytical mindset with ability to interpret data and drive insights‑led decisions.
- Experience in loyalty marketing, travel, hospitality, retail, financial services, or consumer brands.
- Familiarity with loyalty point systems, rewards currencies, and digital customer journeys.
- Possess excellent verbal and written communication skills and the ability to interact professionally with diverse personalities, executives, managers, and subject matter experts
- Strong detail orientation. Brings a high degree of initiative and focus on results.
- Ability to manage multiple projects and deadlines
Benefits
- Our team members health and well being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.
- Benefits may vary with employment status.
- To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Hard Rock International
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.
Marketing Team
Marketing Team Size
165 (3% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Joe Branchik
Senior Vice President of Marketing
At the company for 2 years 2 months
Elena Alvarez Helena
Senior Vice President Marketing & Brand Partnerships Hard Rock International | Seminole Gaming
At the company for 17 years 7 months
Amanda Perlyn Jackson
Vice President of Global Marketing- Hard Rock Hotels
At the company for 5 years 5 months
Joseph Watson
SVP National Marketing
At the company for 8 years 5 months
Traffic Signals
Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%
Headcount Trend
Current headcount: ~5.1K