5 days ago
Director, Commercial B2B Marketing Strategy
Commerce Bank
Kansas City, MO (Unknown)Full time$158K/yr – $188K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Director, Commercial B2B Marketing Strategy
Kansas City, MO (Unknown)
$158K/yr – $188K/yrDirector/Executive10+ years expFull time
Posted 5 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
You will own the Commercial Marketing strategy and operating model across key segments, turning segment objectives into roadmaps, leading go-to-market and full-funnel B2B programs to drive growth.
- Align cross-functional teams around shared KPIs and scalable, high-impact marketing initiatives
- Build and mentor a high-performing marketing organization while driving strategic outcomes
Job Description
Responsibilities
- Lead the Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticals
- Translate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measures
- Partner with Commercial leadership to shape go-to-market strategies that support acquisition, expansion, retention, relationship deepening, and revenue growth
- Oversee full-funnel B2B marketing strategies, including brand, demand generation, account-based marketing, lifecycle marketing, thought leadership, content, paid media, public relations and earned media, events, sponsorships, digital, web, and sales enablement
- Strengthen alignment between Marketing, Sales, Product, Communications, and external partners to ensure clear priorities, strong execution, and measurable impact
- Establish Key Performance Indicators (KPIs) and reporting discipline to measure campaign performance, brand impact, marketing Return on Investment (ROI), lead generation, sales enablement effectiveness, and pipeline or relationship influence
- Champion continuous improvement, marketing innovation, process discipline, prioritization, and scalable ways of working that reduce low-value activity and increase strategic impact
- Serve as a strategic advisor to senior leaders by bringing market insight, customer perspective, competitive awareness, and performance analytics into Commercial Segment planning
- Develop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needs
- Lead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, a related field, or equivalent combination of education and experience required
- Master’s degree in an applicable field preferred
- 10+ years progressive and executive-level B2B marketing leadership experience required, preferably in financial services, payments, healthcare, professional services, technology, or another complex and regulated B2B environment
- 10+ years leadership/supervisory experience, including demonstrated success leading leaders, building high performing teams, and influencing cross-functional stakeholders required
- Deep knowledge of full-funnel marketing, demand generation, account-based marketing, lifecycle marketing, brand strategy, content strategy, and sales enablement
- Strong ability to connect marketing strategy to Commercial Segment objectives, revenue growth, relationship deepening, and measurable business outcomes
- Demonstrated ability to influence and advise senior leaders in a matrixed environment
- Strong analytical mindset with experience using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions
- Ability to manage marketing budgets, agency/vendor partnerships, investment prioritization, and ROI expectations
- Ability to lead through complexity, ambiguity, change, and competing priorities while maintaining focus on strategic outcomes
Preferred
- Master’s degree in an applicable field preferred
Benefits
- The candidate selected for this position may be eligible for the following employment benefits: employer sponsored health, dental, and vision insurance, 401(k), life insurance, paid vacation, and paid personal time. In addition, we offer career development, education assistance, and voluntary supplemental benefits.
Commerce Bank
3.8 Glassdoor
At Commerce Bank, we know life’s best moments can come with some financial complexity. Our job is to help people and businesses navigate challenges so they can get back to focusing on what matters most. We do this by getting to know our customers and communities and accepting their goals as our own to deliver the right financial solutions and guidance. It’s what we’ve done for more than 150 years. We’re a regional bank headquartered in Kansas City and St. Louis, delivering a full line of financial services including business and personal banking, checking, savings, loans (including mortgages and student loans), credit and debit cards, plus investment services and wealth management. Connect with us when, where and how you prefer — at one of our locations across the heartland, online, or interact directly with a Commerce banker through our Commerce Bank CONNECT® app. Learn more at www.commercebank.com or contact us at 1-800-453-2265.
Kansas City, Missouri, USA
5K employees (102 in marketing)
66% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$457.6K
Traffic Source Mix
Search
20%
Direct
76.1%
Referral
3.5%
Social
0.1%
Paid
0.2%
Headcount Trend
Current headcount: ~5K
Marketing Team
Marketing Team Size
81 (2% of company)
Median Career Experience
15 years
Median Tenure
7.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Becki Feldmann
Assistant Vice President, Senior Employee Experience and Brand Strategist
At the company for 7 years 2 months
Julie Krueger
Senior Vice President, Director Commercial Marketing
At the company for 20 years 3 months
John Vieth
Vice President, Enterprise Digital Strategy - Digital Marketing & Intelligent Marketing Strategies
At the company for 17 years 8 months
Anthony Atencio
VP, Senior Group Manager, Brand Solutions
At the company for 11 years 10 months
Funding
Total Funding
$150M
Last Raise
$150M
Post IPO Equity, 12 years ago
Funding History
- Jun 2014Post IPO Equity • $150M