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Advance Auto Parts logo
8 days ago

Associate Marketing Manager

Advance Auto Parts

Raleigh, NC (Hybrid)Full time

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Advance Auto Parts logo

Associate Marketing Manager

Advance Auto Parts

Raleigh, NC (Hybrid)

In-houseFull-timeMid level4+ years exp.
8 days ago
Advance Auto Parts logo
Advance Auto Parts

Associate Marketing Manager

Raleigh, NC (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 8 days ago

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Job Summary

Own and drive multi-channel marketing programs from concept to measurement, translating product and customer insights into campaigns, assets, and enablement across cross-functional teams.

  • Lead integrated campaigns from ideation through success metrics
  • Translate product knowledge into compelling customer-facing marketing and enablement

Job Description

Responsibilities

  • Campaign & Program Management: Develop and manage marketing campaigns and programs from initial business need through execution, using customer, sales, program, and market insights to define the opportunity, develop campaign plans , determine the marketing approach, and establish measures of success.
  • Campaign, Creative & Asset Development: Translate business needs, product opportunities, and customer insights into clear campaign plans and creative briefs that define objectives, audiences, positioning, messaging, channels, deliverables, and desired outcomes. Lead concepts through development and execution by partnering with subject matter experts, creative teams, agencies, production partners, and vendors across digital and print, while supporting the effective organization and use of marketing content and asset libraries.
  • Product & Customer Marketing: Develop a working understanding of products, categories, programs, technical information, competitive considerations, and customer needs and translate that knowledge into relevant customer value propositions, positioning, messaging, and marketing solutions.
  • Sales & Customer Enablement: Translate marketing programs and campaigns into practical communications, tools, resources, and materials that enable customer-facing teams to engage customers, communicate value, and support program adoption. Work collaboratively with field sales team.
  • Cross-Functional Leadership & Execution: Build productive relationships across a broad range of internal teams, channel partners, agencies, and vendors. Use influence, collaboration, sound judgment, and diplomacy to establish alignment, advocate for priorities, navigate competing demands, resolve barriers, and drive initiatives through successful completion.

Requirements

  • Strong marketing acumen with demonstrated experience developing and executing integrated marketing campaigns and programs from concept through measurement.
  • Broad understanding of omnichannel marketing, creative and production processes, digital content, websites, print, photography, video, and marketing asset management.
  • Ability to quickly learn and understand products, categories, programs, customer needs, and technical information.
  • Ability to translate that knowledge into relevant strategy, positioning, messaging, and customer-facing marketing.
  • Strong creative and communication capabilities, including experience developing campaign plans, creative briefs, messaging, content, and creative direction across traditional and digital channels.
  • Strong analytical and problem-solving skills with the ability to use customer, business, and marketing insights to identify opportunities, inform campaign development, evaluate performance, and recommend improvements.
  • Excellent written, verbal, and presentation skills with the ability to communicate complex information clearly and develop compelling customer-facing marketing.
  • Ability to influence without direct authority, build alignment, navigate competing priorities, and advance work through collaboration, sound judgment, and diplomacy.

Preferred

  • Experience with co-op, franchise, or distributed marketing programs preferred.

Benefits

  • We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits
Advance Auto Parts logo

Advance Auto Parts

3.2 Glassdoor

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 5, 2024, Advance operated 4,781 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,125 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.

Founded in 1932
Raleigh, North Carolina, USA
24K employees (359 in marketing)
www.advanceautoparts.com
45% recommend to a friend
44% CEO approval

Marketing Team

Marketing Team Size
285 (1% of company)
Median Career Experience
15.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1

People

Marketing Leadership

Lexie Paswater
Lexie Paswater
Senior Vice President, Marketing and Ecommerce
At the company for 5 months
Lauren Beaulieu
Lauren Beaulieu
Vice President Marketing
At the company for 13 years 1 month
Veronica S.
Veronica S.
Carquest Division – Head of Marketing
At the company for 2 years 7 months
K. Kelly Decker
K. Kelly Decker
Marketing Director - Professional Sales, TechNet and Carquest Independent
At the company for 7 years 2 months

Funding

Total Funding
$2B
Last Raise
$2B
Post IPO Debt, 8 months ago

Funding History

  • Jul 2025
    Post IPO Debt • $2B

Traffic Signals

Monthly Visitors
13.2M
Monthly Google Ads Budget
$911.5K
Traffic Source Mix
Search
58.3%
Direct
35.5%
Referral
3.5%
Social
0.4%
Paid
2.3%

Headcount Trend

Current headcount: ~24.1K

News about Advance Auto Parts

Advance Auto Parts: Turnaround Is Progressing (Rating Upgrade)
Nov 20, 2025 • Seeking Alpha
New Advance Auto Parts ‘market hub’ store opens in Birmingham
Nov 17, 2025 • Bham Now
Advance Auto Parts (AAP): Evaluating Valuation Following Raised Full-Year Sales Guidance and Q3 Results
Nov 13, 2025 • simplywall.st

Links

www.advanceautoparts.comLinkedInX (Twitter)Crunchbase

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