Drive cross-channel category marketing strategy and execution for DIY, Professional, and eCommerce, delivering measurable growth and channel engagement.

• Partner with merchandising to align category messaging and campaigns with measurable performance.
• Collaborate on multichannel activations (digital, print, radio, social) with approvals and tracked metrics.
• Optimize customer experience across all sales channels using media, signage, and digital methods with CSAT metrics.
• Incorporate competitive insights and customer analytics to improve market position and category share.
• Coordinate with field teams to deliver timely marketing materials and gather positive end-user feedback.
• Support automotive system and product training to raise team knowledge and service ratings.