3 months ago
Brand Experience Specialist - Los Angeles area
Specialized Bicycle Components
California, MO (Remote)Full time
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Brand Experience Specialist - Los Angeles area
California, MO (Remote)
Salary Not AvailableMid Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead field activation and rider-experience programs for Specialized, coordinating retailer demos, training, and events to grow premium brand engagement.
- Own plan and execute retailer ride experiences, demo days, and regional activations.
- Must-have: Bicycle Retail Mechanic or Team Mechanic with 5+ years in the industry.
- Standout: Demonstrated leadership and cross-functional collaboration to align with product launches.
Job Description
Responsibilities
- Partner with Business Development Managers (BDMs) and Sales
- Align demo/experience plans to revenue targets and sell-through goals
- Support sales pipeline by creating demand with rider activations
- Participate in retailer business reviews and territory planning
- Share field insights and product feedback to influence assortment decisions
- Time allocation: 20–25%
- Retail Education and Enablement
- Deliver structured retail training programs on product, selling, and customer experience
- Launch and onboard retailers to run premium demo programs
- Teach staff how to convert demo riders to bike and equipment sales
Requirements
- Bicycle Retail Mechanic or Team Mechanic
- Field Marketing and consumer demo work
- Clean driving record
- Fluency in Microsoft Office programs
- 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc.
Preferred
- Positive, opportunity-seeking mindset
- Charismatic and authentic presentation abilities
- Ability to understand the consumer and drive initiatives based on observed trends
- Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams
- Love of travel and van life
- Weekend and evening events are mainstay of the schedule
- Motivated flexibility to roll to the needs of the region
Benefits
- Competitive pay with annual performance-based reviews for continued growth and recognition
- Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
- Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)
- Dental and Vision plans
- 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
- Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance
- Employee Assistance Program that provides access to individualized mental well-being care
- Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
- 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby
- Up to $9,000 annually in Career Development & Degree Assistance
Specialized Bicycle Components
3.4 Glassdoor
Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?
Founded in 1974
USA
2.5K employees (340 in marketing)
55% recommend to a friend
56% CEO approval
Traffic Signals
Monthly Visitors
4.4M
Monthly Google Ads Budget
$62.7K
Traffic Source Mix
Search
52.6%
Direct
41.7%
Referral
3.7%
Social
1.1%
Paid
0.8%
Headcount Trend
Current headcount: ~2.6K
Marketing Team
Marketing Team Size
256 (10% of company)