1 day ago
Timberland: Analyst, Marketing Measurement & Effectiveness
Timberland
New Hampshire, USA (Hybrid)Full time$68K/yr – $85K/yr
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Timberland: Analyst, Marketing Measurement & Effectiveness
New Hampshire, USA (Hybrid)
$68K/yr – $85K/yrMid Level3+ years expFull time
Posted 1 day ago
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Job Summary
Own the development and delivery of marketing measurement and reporting, blending platform and business data to drive regional growth; lead data storytelling, support A/B testing and learnings, and partner with senior managers to establish measurement milestones and ongoing learnings across regional, global, and corporate teams.
- Own marketing measurement techniques including incrementality, MMM, and 3rd party data
- Drive ad hoc reporting to uncover consumer trends and opportunities
- Collaborate with regional teams to optimize channels and communicate learnings
Job Description
Responsibilities
- Lead the creation of best-in-class marketing reporting, blending platform and business data through data visualization to help marketing leadership have better insight into holistic marketing performance.
- Working with key regional marketing leads to help them better understand and optimize their channels through data visualization and storytelling.
- Partner with regional teams on A/B testing, brand lift studies, and all other forms of data backed learning agendas with the intent of driving constant organizational growth.
- Partner with Sr Manager on setup and review of all major measurement milestones with key agency and media partners. Help establish new processes of communicating learnings across regional, global, and corporate organizations.
- Partner with Sr Manager on ad hoc reporting requests to help identify consumer trends, understand business challenges, and determine opportunities to help achieve short-term and long-term business objectives for the region.
- Partner with Sr Manager to continue to develop best in class marketing measurement by blending Mixed Media Modeling, Incrementality Testing, and Attribution to create a clear statistical perspective on investment choices.
- Manager bi-annual data collection process for our Mix Media Modeling Studies and help establish key business questions and associated needs.
- Become the subject matter expert on marketing measurement techniques including incrementality, mixed media modeling and 3rd party data platforms.
Requirements
- Excellent data analytics skills with hand on experience with data visualization tools such as Tableau, Looker, or PowerBI.
- Proven ability to translate complex data into simple, actional stories for key business partners.
- Experience working with digital marketing data set platforms like Salesforce Marketing Cloud, GA4, Meta Ads Manager, Google Ads, and TikTok Ads, with a focus on analyzing performance metrics and extracting actionable insights.
- Strong interpersonal skills to create and foster relationships across the organization based on trust and transparency.
- A foundational understanding of the core principles of marketing measurement and modern marketing measurement frameworks.
- 3+ years of experience and professional achievements or a Bachelors/Master’s with a distinct focus in Marketing Measurement/Analytics
Preferred
- Certifications with Tableau, PowerBI, Looker, or other popular data visualization tools
- Certifications in platforms like Google Ads, Meta Business Manager, or TikTik Business Manager
- Experience with Consumer Data and Consumer Data Insights
- Experience with 3rd party data platforms like SimilarWeb, SEMRush, Google Trends or other data research platforms.
- Experience with website infrastructure and data tracking
Benefits
- Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Timberland
Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a global company with locations in over 15 countries and a member of VF Corporation, a global leader in branded lifestyle apparel and footwear– Timberland is more than a brand: it’s an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn. That’s why we offer employees 40 paid hours of service time every year, and tons of perks designed to get you outside doing the things you’re passionate about – from downhill skiing to yoga and everything in between. We’re always looking for talented people to join our team, whether it be in our retail stores or at our headquarters in Stratham, New Hampshire, and we’re especially interested if the above sounds like the kind of environment you will thrive in. Learn more about our culture and our open positions by visiting http://www.timberland.com/careers. VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
Traffic Signals
Monthly Visitors
6.9M
Monthly Google Ads Budget
$124.4K
Traffic Source Mix
Search
45.6%
Direct
44.3%
Referral
4.8%
Social
3.9%
Paid
1.2%
Headcount Trend
Current headcount: ~3.7K
Marketing Team
Marketing Team Size
232 (6% of company)
Marketing Roles Posted (Last 30 Days)
2