2 weeks ago
GTM Communication & Enablement Manager
VelocityEHS
Little Canada, MN (Remote)Full time$80K/yr – $100K/yr
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GTM Communication & Enablement Manager
Little Canada, MN (Remote)
$80K/yr – $100K/yrMid Level2+ years expFull time
Posted 2 weeks ago
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Job Summary
Own GTM communication and outbound enablement, translating product messaging into sales-ready sequences and enabling BDR, Sales, and CS teams across campaigns and motions.
- Translate strategy into outbound execution across BDR, Sales, and CS teams
- Build, maintain, and optimize enablement assets and messaging guides
Job Description
Responsibilities
- Go-to-Market Communication Execution
- Translate Product Marketing messaging, positioning, personas, value propositions, and campaign themes into outbound sequences for BDR, Sales, and Customer Success teams.
- Draft email sequences, call scripts, LinkedIn/social touches, talk tracks, objection-handling guidance, and follow-up messaging aligned to target personas, segments, industries, and use cases.
- Partner with Product Marketing to ensure outbound messaging reflects approved GTM strategy, buyer pain points, competitive differentiation, product value, and customer outcomes.
- Adapt core messaging for different customer-facing motions, including prospecting, cross sell, upsell, renewal support, event follow-up, product launch outreach, and campaign specific pipeline generation.
- Maintain consistency across outbound communication so customer-facing teams are aligned on how VelocityEHS communicates value to the market.
- Sales, BDR, and Customer Success Enablement
- Coordinate and support enablement sessions that help BDRs, Sales, and Customer Success teams understand and effectively use outbound messaging and GTM materials.
- Build practical enablement resources such as messaging guides, sequence briefs, rep ready talk tracks, FAQs, persona summaries, objection-handling documents, and quick reference materials.
- Partner with Sales Enablement, Revenue Marketing, Sales Leadership, Customer Success, and Product Marketing to reinforce GTM priorities and ensure teams are prepared to execute.
Requirements
- 2–4 years of experience in product marketing, sales enablement, revenue marketing, BDR/SDR enablement, demand generation, sales development, customer marketing, or a related B2B SaaS go-to-market role.
- Strong writing skills with the ability to turn strategic messaging into clear, concise, field-ready outbound communication.
- Experience creating or supporting sales/BDR materials such as email sequences, talk tracks, call scripts, messaging guides, battlecards, playbooks, or enablement decks.
- Understanding of B2B sales motions, outbound prospecting, customer engagement, pipeline generation, and the role of BDR, Sales, and Customer Success teams.
- Strong project coordination skills, including the ability to manage inputs from multiple stakeholders and keep deliverables moving.
- Comfortable facilitating or supporting enablement sessions with customer-facing teams.
- Ability to translate complex product, market, or buyer information into simple, usable messaging.
- Collaborative working style with strong attention to detail and a bias for action.
- Curiosity about customers, buyer pain points, and what makes messaging effective in real-world conversations.
Preferred
- Experience in B2B SaaS, enterprise software, EHS, ESG, sustainability, compliance, risk management, or operational technology markets.
- Familiarity with sales engagement, CRM, enablement, or conversation intelligence tools such as Outreach, Salesloft, Salesforce, Highspot, Seismic, Gong, Chorus, or similar platforms.
- Experience supporting product launches, integrated campaigns, industry campaigns, or persona based outbound plays.
- Comfort reviewing performance data and using insights to improve messaging or enablement materials.
- Experience working with remote or distributed teams.
Benefits
- This role is eligible for our comprehensive benefits package.
- VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges.
VelocityEHS
VelocityEHS is the global leader in EHS & Sustainability software, protecting 10+ million workers worldwide. Our Accelerate Platform—powered by VelocityAI—delivers the future of workplace safety with human-led intelligence across Safety, Ergonomics, Chemical Management, Operational Risk, and more. Built and governed by AI PhDs, ergonomists, and safety pros, VelocityAI doesn’t just automate—it anticipates. Recognized as a Verdantix Green Quadrant Leader and SOC 2 Type II attested, we combine deep expertise with cutting-edge innovation to help organizations see risks sooner, act faster, and prevent the preventable. With VelocityEHS, companies outpace risk and lead with confidence.
Traffic Signals
Monthly Google Ads Budget
$58.6K
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Secondary Market, 4 years ago
Funding History
- Aug 2022Secondary Market
- Jan 2017Private Equity