Own and coordinate marketing and business development initiatives for BDIs, turning market insight into strategic plans and accessible content that amplify brand presence and win opportunities.

BDI Strategy & Planning: Guide initiatives, coordinate marketing and BD plans, and promote cross-functional collaboration.
Market Intelligence & Positioning: Develop in-house knowledge of BDIs, monitor competition and trends, and inform strategy.
Content, Collateral & Media: Lead content creation and media participation to raise brand awareness and support proposals and qualifications.

Job Description

Own and coordinate marketing and business development initiatives for BDIs, turning market insight into strategic plans and accessible content that amplify brand presence and win opportunities.

BDI Strategy & Planning: Guide initiatives, coordinate marketing and BD plans, and promote cross-functional collaboration.
Market Intelligence & Positioning: Develop in-house knowledge of BDIs, monitor competition and trends, and inform strategy.
Content, Collateral & Media: Lead content creation and media participation to raise brand awareness and support proposals and qualifications.

AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand. Whether you purchase a policy through our trusted agents, online, over the phone, or by mail, our focus is fulfilling on the promise we make to you.Founded in 1969, AAA Life is built on the trust Americans place in the AAA brand. We are continually inspired to be a leading provider of life insurance to AAA members. Our priority is to ensure our policyholders have a smooth and easy process in securing life insurance coverage, with innovative products and exceptional customer service that meet their needs at whatever stage of life they are in. With over 1.8 million active policies, AAA Life has a rating of A (Excellent) from AM Best as of August 2024. Our mission and vision are exemplified in our associates, who work collaboratively to fulfill our core values which include putting members first, enhancing the AAA brand, inclusive diversity and working in symphony to drive results that deliver on our promise to AAA members and contribute to the success of AAA Life. Join AAA Life, our associates, our agents and AAA club partners as we continue on life’s journey together.Life insurance underwritten and annuities offered by AAA Life Insurance Company, Livonia, Michigan. AAA Life Insurance Company is licensed in all states except NY.CA Certificate of Authority #07861. Products and their features may not be available in all states.

Founded in 1969

Livonia, Michigan, USA

981 employees (39 in marketing)

www.aaalife.com