3 weeks ago
Senior Product Marketing Engineer
MathWorks
Natick, MA (Hybrid)Full time$122K/yr – $190K/yr
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Senior Product Marketing Engineer
Natick, MA (Hybrid)
$122K/yr – $190K/yrSenior Level6+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the messaging and content engine for Agentic AI, turning capabilities and customer needs into cohesive strategy and reusable, customer-facing assets.
- Own the messaging framework and content strategy across product owners, PMMs, and content creators.
- Build and reuse technical content to enable multiple product areas and extend across teams.
- Partner with SEO and channels to boost discoverability and create content for AI-assisted search.
Job Description
Responsibilities
- Own and evolve the Agentic AI messaging and content strategy.
- Maintain a clear, consistent messaging framework that enables product owners, PMMs, and content creators to tell a cohesive story.
- Translate emerging capabilities, customer needs, and market insights into messaging, themes, and content priorities.
- Continuously refine messaging and positioning as Agentic AI technologies, examples, and use cases mature.
- Create and maintain high-quality technical content, including blogs, ebooks, web content, and campaign materials
- Develop reusable source content that PMMs and adjacent teams can adapt for their product areas
- Turn technical assets (skill files, examples, demos) into clear, customer-facing content
- Ensure content is structured for clarity, reuse, and extension across teams
- Partner with SEO and channel teams to improve discoverability across MATLAB web and digital channels
- Develop content strategies that support modern content discovery, including SEO tactics, and content built for LLM consumption
- Identify content gaps and opportunities that increase visibility, engagement, and adoption
- Use search, engagement, and campaign performance metrics to make informed decisions about content priorities, investments, and future content strategy
Requirements
- A bachelor\'s degree and 6 years of professional work experience (or a master\'s degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.
- Strong understanding of technical computing workflows and the challenges faced by engineers and technical teams.
- Proven ability to translate complex technical concepts into clear, compelling, and usable content.
- Hands-on experience creating technical content, including web content, blogs, ebooks, examples, and campaign materials.
- Strong content planning and prioritization skills, with the ability to balance multiple content initiatives and deadlines.
- Familiarity with modern content discoverability practices, including SEO and content optimized for AI-driven search and knowledge retrieval experiences.
- Experience working across product management, product marketing, digital marketing, and technical subject matter experts.
- Strong editorial judgment with a focus on clarity, technical accuracy, consistency, and customer value.
- Ability to identify compelling technical stories, examples, and proof points that resonate with engineering audiences.
- Experience using performance and engagement data to prioritize content investments and improve content effectiveness.
- Familiarity with generative and agentic AI technologies and their impact on engineering workflows.
MathWorks
4.3 Glassdoor
MathWorks is the leading developer of mathematical computing software. Engineers and scientists worldwide rely on its products to accelerate the pace of discovery, innovation, and development. MATLAB, the language of technical computing, is a programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a graphical environment for simulation and Model-Based Design for multidomain dynamic and embedded systems. MATLAB and Simulink are also fundamental teaching and research tools in the world's universities and learning institutions. Founded in 1984, MathWorks employs more than 6000 people in 16 countries, with headquarters in Natick, Massachusetts, USA.
Founded in 1984
Natick, Massachusetts, USA
7.8K employees (488 in marketing)
88% recommend to a friend
95% CEO approval
Traffic Signals
Monthly Visitors
9.8M
Monthly Google Ads Budget
$20.9K
Traffic Source Mix
Search
62.3%
Direct
31.6%
Referral
5.2%
Social
0.4%
Paid
0.5%
Headcount Trend
Current headcount: ~7.8K
Marketing Team
Marketing Team Size
399 (5% of company)
Marketing Roles Posted (Last 30 Days)
2