4 months ago
Marketing Analyst
Seminole Hard Rock Support Services
Tampa, FL (On-site)Full time
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Marketing Analyst
Tampa, FL (On-site)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
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Job Summary
Analyze and report on Seminole Gaming marketing data to drive campaigns and strategy.
- Must-have: 3+ years BI experience (SQL, Tableau, Excel) in a casino/hospitality setting.
- Standout: Builds cross-department reporting and data storytelling for leadership decisions.
Job Description
Responsibilities
- Position reports to the Director of Marketing
- Utilizes SQL to collect data from various databases to develop reports and perform ad-hoc analysis on projects requested by departmental management
- Assists department in expanding internal skillset of Tableau to increase available dashboards (including Tableau Pulse), data alerts for internal business users and further enable Tableau’s AI infrastructure
- Assists team in developing daily, weekly, and monthly reporting across within marketing department at Seminole Hard Rock Hotel & Casino Tampa
- Assists with development of marketing financial review presentations
- Learn and retain all casino mathematics equations and key performance indicators across all departments
- Clearly communicates findings to key stakeholders, seeks their support, and keeps them informed of changes that may have impact on the business
- Partners with our database marketing team to schedule email and direct mail campaigns
- Responsible for daily, weekly, and monthly reporting across multiple departments and properties within Seminole Gaming
- Develops historical, current, and potential future trend analysis
Requirements
- Bachelor or Associate’s degree required in the area of Marketing, Finance, Statistics, Economics, or Business Management; additional BI certification a plus.
- Require 3+ years of related business experience as a business/financial analyst or similar position, preferably within the casino hotel industry.
- 3+ years of experience with analytic BI tools such as SQL, Oracle, Tableau, Excel, and Salesforce preferred.
Preferred
- additional BI certification a plus
- Forecasting experience preferred, but not required
- VBA experience preferred, but not required
Benefits
- We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance
- Benefits may vary with employment status
- To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services was created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International. With the largest global footprint in the hospitality industry for over 45 years, our number one job is to bring fun and excitement to our guests' lives. Seminole Hard Rock Support Services is committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.
Fort Lauderdale, Florida, USA
644 employees (58 in marketing)
Traffic Signals
Monthly Visitors
32.6M
Monthly Google Ads Budget
$126.8K
Traffic Source Mix
Search
11.7%
Direct
47.4%
Referral
33.8%
Social
6.5%
Paid
0.4%
Headcount Trend
Current headcount: ~644
Marketing Team
Marketing Team Size
50 (8% of company)
Median Career Experience
14 years
Median Tenure
4.3 years
People
Marketing Leadership
Larissa Lee
VP of Casino Marketing Innovation
At the company for 3 years 2 months
David Koloski
Vice President Marketing Strategy & Analytics
At the company for 2 years 7 months
Joe Savino
Vice President, National Casino Marketing
At the company for 3 years 2 months
Jim Korona
Senior Vice President, Casino Marketing
At the company for 3 years 6 months