6 hrs ago
VP of Marketing & Growth
Lemonlight
Los Angeles, CA (On-site)Full time$250K/yr – $290K/yr
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VP of Marketing & Growth
Los Angeles, CA (On-site)
$250K/yr – $290K/yrSenior LevelFull time
Posted 6 hrs ago
Job Summary
You will own a revenue-driven growth program spanning paid, SEO, content, lifecycle, outbound, partnerships, and events, with accountability for quality and velocity of deals.
- Build and optimize demand-gen programs for enterprise and midmarket accounts
- Align messaging, ICPs, and offers with sales to accelerate qualified meetings and pipeline
Job Description
Responsibilities
- An integrated growth strategy across paid acquisition, SEO, content, lifecycle, outbound, website conversion, partnerships, social, PR, and field marketing
- Qualified meetings and pipeline from enterprise and midmarket accounts, with clear accountability for customer fit, conversion, and acquisition efficiency
- Ideal customer profiles, positioning, messaging, and offers built for marketing and creative buyers
- A consistent operating rhythm for performance reporting, experimentation, forecasting, and budget allocation, built in close partnership with sales
- Agency performance: you'll evaluate every partner, then improve or replace as needed
- PR, social, executive visibility, and major events tied directly to account engagement and pipeline
Requirements
- Have grown B2B demand, qualified meetings, and pipeline for enterprise or midmarket customers, and can tell us the numbers
- Have marketed to marketing and creative decision-makers, ideally in creative tech, adtech, martech, or B2B marketing services
- Have taken a marketing function and made it measurably better through strategy, execution, team leadership, and smarter resource allocation
- Know demand gen, ABM, lifecycle, conversion optimization, and marketing measurement cold
- Can build differentiated positioning and turn it into campaigns that drive revenue
- Are hands-on: you'll dig into funnel data, rewrite a campaign brief, challenge targeting assumptions, and help ship a new experiment
- Hold internal teams and agencies to clear expectations
- Think like a revenue leader and see sales as your closest partner
Benefits
- Medical, dental, and vision insurance
- Life insurance
- 401(k)
- Unlimited PTO
- Paid parental leave
- Professional development budget for conferences, courses, and professional association memberships
- Hands-on access to Lemonlight's AI video platform and production team, so your campaigns aren't waiting on creative
- On-site parking
- Stocked office kitchen
Lemonlight
Lemonlight is an on-demand video production company that specializes inperformance creative for brands and agencies across the globe.
Salaries
Posted range
$250K/yr – $290K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
63 (36% of company)
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
65.8K
Monthly Google Ads Budget
$84.3K
Traffic Source Mix
Search
46.1%
Direct
41.9%
Referral
8%
Social
2.5%
Paid
1.1%
Headcount Trend
Current headcount: ~176
Links
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