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Marketing jobs

6 marketing jobs

5 weeks ago

Digital Marketing Specialist, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)Full time$62K/yr – $93K/yr

6 weeks ago

PR and Communications Manager, School of Business, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)Full time$110K/yr – $170K/yr

6 weeks ago

Consumer Insights Researcher, Brand Health Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)Full time$83K/yr – $124K/yr

6 weeks ago

Video Writer & Producer

WGU Product Design

Salt Lake City, UT (On-site)Full time$75K/yr – $113K/yr

7 weeks ago

Manager, Lifecycle Engagement, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)Full time$78K/yr – $129K/yr

2 months ago

Marketing Specialist II, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)Full time$57K/yr – $85K/yr

All marketing roles in the US

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All marketing roles in the US

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6 jobs

Digital Marketing Specialist, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)

$62K/yr - $93K/yrIn-houseFull-timeMid level2+ years exp.

5 weeks ago

PR and Communications Manager, School of Business, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)

$110K/yr - $170K/yrIn-houseFull-timeSenior level5+ years exp.

6 weeks ago

Consumer Insights Researcher, Brand Health Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)

$83K/yr - $124K/yrIn-houseFull-timeMid level2+ years exp.

6 weeks ago

Video Writer & Producer

WGU Product Design

Salt Lake City, UT (On-site)

$75K/yr - $113K/yrIn-houseFull-timeMid level5+ years exp.

6 weeks ago

Manager, Lifecycle Engagement, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)

$78K/yr - $129K/yrIn-houseFull-timeManager5+ years exp.

7 weeks ago

Marketing Specialist II, Salt Lake City, UT

WGU Product Design

Salt Lake City, UT (On-site)

$57K/yr - $85K/yrIn-houseFull-timeMid level2+ years exp.

2 months ago

WGU Product Design

Digital Marketing Specialist, Salt Lake City, UT

Salt Lake City, UT (On-site)

$62K/yr – $93K/yrMid Level2+ years expFull time

Posted 5 weeks ago

Job Summary

Own and optimize paid media campaigns aimed at college audiences, driving testing, data-driven insights, and cross-team collaboration on messaging, planning, and reporting.

Lead planning, setup, testing, and optimization of paid video, display, and search campaigns.
Drive data-driven insights, reporting, and audience nurturing across channels.

Job Description

Responsibilities

Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs. Responsible for optimizing and testing ad performance on a granular level.
Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
Partner with internal teams to implement and execute campaign testing.
Conduct bid management analysis and adjustments based on data. Manage and maintain campaign budget tracking and optimizations. Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
Responsible for providing data insights and actions for formalized reporting.
Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams. Implement and manage audience nurturing lists and strategies across multiple digital marketing channels. Assist and collaborate in media planning recommendations. Manage 3rd party media relationships with digital and social partners.

Requirements

Bachelor’s Degree
1-2 years of active management of digital campaigns (social, display, remarketing, etc.).
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Preferred

Google or Adobe Analytics experience.

Benefits

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

WGU Product Design

We work to create programs and courses that are rooted in a human-centered, systems-thinking approach.Our utmost priority is understanding and addressing the wants and needs of learners, while also keeping sight of the bigger picture. We strive to think ambitiously alongside our partners, fostering deep engagement to explore the realm of possibilities and envision exceptional learning experiences.

Salt Lake City, Utah, USA

www.wgu.edu

Salaries

Posted range

$62K/yr – $93K/yr

Taken straight from the job posting.

See all WGU Product Design salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

11.3M

Monthly Google Ads Budget

$9M

Traffic Source Mix

26.3%

Direct

63.4%

Referral

8.6%

Social

0.8%

Paid

0.7%

Links

www.wgu.edu

Responsibilities

Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs. Responsible for optimizing and testing ad performance on a granular level.
Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
Partner with internal teams to implement and execute campaign testing.
Conduct bid management analysis and adjustments based on data. Manage and maintain campaign budget tracking and optimizations. Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
Responsible for providing data insights and actions for formalized reporting.
Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams. Implement and manage audience nurturing lists and strategies across multiple digital marketing channels. Assist and collaborate in media planning recommendations. Manage 3rd party media relationships with digital and social partners.

Requirements

Bachelor’s Degree
1-2 years of active management of digital campaigns (social, display, remarketing, etc.).
This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.

Preferred

Google or Adobe Analytics experience.

Benefits

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.