3 weeks ago
Marketing Manager
Liftoff Mobile
USA (Hybrid)Full time$97K/yr – $133K/yr
All marketing roles in the US
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All marketing roles in the US
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Marketing Manager
USA (Hybrid)
$97K/yr – $133K/yrMid Level4+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the end-to-end AMER event program and related multi-channel campaigns, while partnering with Revenue and cross-functional teams to align with sales priorities and business goals.
- Lead event planning and execution for conferences and owned events
- Coordinate with Content, Brand, and regional teams to amplify thought leadership
- Drive multi-channel campaigns and measure impact on pipeline and revenue
Job Description
Responsibilities
- Own the end-to-end planning and execution of Liftoff’s AMER event program, including industry conferences, sponsorships, and owned customer events such as summits, executive dinners, and roundtables.
- Tailor event and campaign approaches for different audiences, verticals, and regional contexts, applying lessons learned to continuously refine the playbook.
- Develop and execute multi-channel marketing campaigns that integrate events, email, content, webinars, and digital tactics to drive engagement with prospects, customers, and partners.
- Collaborate with the content and communications team to produce high-quality thought leadership, blog posts, case studies, and event-related content that positions Liftoff as an industry leader.
- Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams (EMEA, APAC) to align programs with sales priorities and business objectives.
- Act as a strategic partner to the Revenue team, maintaining tight alignment with sales priorities, pipeline goals, and account focus to ensure marketing programs directly support key company initiatives.
- Build and manage partner co-marketing programs and relationships that create mutual value and extend Liftoff’s reach.
- Track and analyze marketing KPIs, including generated and influenced revenue, engaged accounts, opportunity creation, and qualitative feedback from revenue teams, to measure impact and inform planning.
- Manage event and campaign budgets, vendor relationships, and timelines with strong project management rigor.
- Apply AI tools and workflows across your day-to-day work to increase efficiency, improve content quality, and surface insights from campaign data.
Requirements
- 4+ years of B2B marketing experience with a focus on events, content, and campaign execution, ideally in a fast-paced tech environment.
- Proven event management expertise across the full lifecycle: strategy, logistics, vendor management, on-site execution, and post-event analysis. Experience executing both large-scale conference sponsorships and smaller owned events across multiple markets.
- Holistic marketing acumen with a strong understanding of how events, content, digital, and partner channels work together to achieve business objectives. Able to share examples of campaigns that spanned multiple channels and explain why the approach was chosen.
- Data-driven mindset with experience tracking and analyzing marketing KPIs (pipeline contribution, engaged accounts, opportunity influence) and qualitative feedback. Comfortable building or pulling reports in CRM and marketing tools.
- Technical proficiency and ability to be self-sufficient with tools like Salesforce, HubSpot, Splash (or similar event platforms), WordPress, and project management tools such as Asana or Jira.
- Partner marketing experience with a track record of building productive co-marketing relationships and programs.
- Comfortable using AI tools (e.g., LLMs, automation, analytics) to improve marketing workflows, content creation, and campaign execution. Demonstrates curiosity and a willingness to adopt new AI tools and workflows to work more efficiently and continuously improve marketing outcomes.
- Creative, competitive instincts with the ability to help Liftoff stand out. You know we are marketing to marketers who see through the standard playbook, and you bring ideas for differentiated experiences. You stay informed about what competitors are doing to know how to rise above.
- Excellent communication and collaboration skills with experience working cross-functionally alongside revenue, design, and product teams. You understand that sales and marketing operate with different priorities and that alignment requires intentional, thoughtful communication.
- Willingness to travel for events and team gatherings.
Preferred
- Experience in the mobile app or programmatic advertising ecosystem.
- Experience working on global marketing teams and adapting programs across regions and cultures.
- Background in building or contributing to thought leadership programs (reports, webinars, podcasts).
Liftoff Mobile
4.0 Glassdoor
Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love.
Founded in 2012
Redwood City, California, USA
719 employees (73 in marketing)
76% recommend to a friend
82% CEO approval
Traffic Signals
Monthly Visitors
58.8K
Monthly Google Ads Budget
$499
Traffic Source Mix
Search
10.6%
Direct
71.9%
Referral
2.8%
Social
14.2%
Paid
0.5%
Headcount Trend
Current headcount: ~719
Marketing Team
Marketing Team Size
58 (8% of company)
Median Career Experience
15 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Natalie Breitbach
VP, Marketing
At the company for 1 year
Kevin Teng
VP, Growth & Product Marketing
At the company for 4 years 9 months
Beebe Sanders
Senior Director, Growth and Product Marketing
At the company for 10 years 6 months
Anna Badalamenti
Senior Director, Growth and Product Marketing
At the company for 4 years 5 months
Funding
Total Funding
$6.8M
Last Raise
$5M
Private Equity, 11 months ago
Funding History
- May 2025Private Equity
- Dec 2020Private Equity
- Feb 2015Series A • $5M