2 months ago
Chief Marketing & Communications Officer
FirstBank
Nashville, TN (On-site)Full time
Marketing jobs
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Chief Marketing & Communications Officer
Nashville, TN (On-site)
Salary Not AvailableSenior Level12+ years expFull time
Posted 2 months ago
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Job Summary
Own enterprise-wide branding and communications leadership, aligning strategy with growth while safeguarding the brand, reputation, and regulatory compliance across channels and markets.
- Brand governance across channels and markets.
- Executive messaging, media relations, and reputation management.
- Strategic storytelling and content that engages stakeholders and supports enterprise initiatives.
Job Description
Responsibilities
- Develop and lead a comprehensive, enterprise-wide marketing and brand strategy aligned with business objectives, growth priorities, and organizational values.
- Serve as the chief architect and guardian of FirstBank's brand, ensuring consistency and integrity across all channels, platforms, and markets.
- Partner with the CEO and executive leadership team to position FirstBank as a trusted, innovative, and community-focused institution.
- Establish and execute an integrated internal and external communications strategy that advances strategic initiatives, strengthens organizational culture, and fosters employee engagement and transparency.
- Serve as the executive point of contact for media relations, public relations, crisis communications, and reputation management.
- Provide senior-level counsel to the CEO, executive leadership team, and Board of Directors on messaging and reputational risk.
- Oversee corporate messaging related to enterprise initiatives, executive communications, community engagement, and major announcements.
- Provide executive oversight of digital marketing, content strategy, and social media to ensure a strong, compliant, and impactful online presence.
- Direct the development of compelling content, multimedia, and storytelling that reinforces the brand and drives stakeholder engagement.
- Ensure all marketing and communications efforts comply with applicable banking regulations, legal standards, and internal governance requirements.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field required; advanced degree (MBA or equivalent) preferred.
- 12+ years of progressive leadership experience in marketing, communications, public relations, or brand management — preferably within financial services or a regulated industry.
- Demonstrated success leading enterprise-level marketing and communications strategies with measurable business outcomes.
- Experience advising senior executives and Boards on brand, communications, and reputational matters.
- Proven track record managing large, integrated teams and external agency partners.
FirstBank
FirstBank, a wholly owned subsidiary of FB Financial Corporation (NYSE: FBK), has approximately $16.3 billion in total assets. Since 1906, local banking has remained at the forefront of FirstBank’s approach to serving businesses, families, and individuals within the communities it calls home. FirstBank is headquartered in Nashville, Tennessee, and has 90 full-service branches across Tennessee, Kentucky, Alabama, and Georgia along with mortgage offices throughout the Southeast.
Traffic Signals
Monthly Visitors
355.8K
Traffic Source Mix
Search
17.2%
Direct
77.5%
Referral
4.6%
Social
0.4%
Paid
0.2%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Median Career Experience
14.5 years
Median Tenure
9.7 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Danielle Place
Vice President, Brand and Creative Strategy
At the company for 10 months
Keith Hancock
SVP, Head of Communications and Public Relations
At the company for 1 year 5 months
Laura Byrum
VP, Director of Marketing
At the company for 10 years 11 months
Pamela Muñoz Viesca
Vice President of Marketing
At the company for 12 years 2 months
Funding
Total Funding
$157.6M
Last Raise
$157.6M
Post IPO Equity, 9 years ago
Funding History
- Jun 2017Post IPO Equity • $157.6M