1 month ago
Brand Portfolio Manager
Community Coffee
Frisco, TX (Hybrid)Full time
All marketing roles in the US
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All marketing roles in the US
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Brand Portfolio Manager
Frisco, TX (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 1 month ago
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Job Summary
Own end-to-end product innovation and portfolio stewardship for assigned segments, turning consumer insights into validated concepts that launch and sustain growth.
- Innovation & Pipeline: Prioritize opportunities using market research, consumer data, and trends to shape a forward-looking roadmap.
- Portfolio Integration: Align initiatives with brand guardrails and commercial targets.
- Go-To-Market & Validation: Drive concept validation, cross-functional readiness, and launch storytelling with Sales and Marketing.
Job Description
- Innovation Pipeline: Prioritize opportunities using market research, consumer data, and trends to shape a forward-looking roadmap.
- 3-Year Roadmap: Maintain a forward-looking 3-year innovation and product roadmap aligned to portfolio strategy, brand priorities, and segment growth objectives.
- Ideation & Workshops: Facilitate ideation sessions to explore new platforms, formats, blends, flavors, packaging options, and product extensions.
- Concept Development: Develop product concepts with clear consumer value propositions and validate via qualitative and quantitative research.
- Design Briefs & Prototyping: Translate approved concepts into detailed product design briefs; partner with R&D to prototype, conduct sensory testing, and refine formulations.
- External Partners & Feasibility: Leverage external consultants, suppliers, and co-manufacturers as needed to support product exploration, feasibility, and development.
- Validation & Testing: Lead or support consumer testing to validate product fit to concept, overall acceptance, purchase intent, and optimization opportunities.
- Portfolio Alignment: Ensure product and innovation initiatives align with portfolio architecture, brand guardrails, segment priorities, and commercial objectives.
- Go-To-Market & Launch Readiness: Partner with Sales and Marketing to support go-to-market readiness, including selling stories and launch materials.
- Performance Tracking: Track post-launch product performance, consumer feedback, and market trends to evaluate product effectiveness and optimize where needed.
Community Coffee
3.2 Glassdoor
Founded in 1919 by “Cap” Saurage in Louisiana, Community Coffee Company is the nation's #1 family-owned premium retail coffee brand. The fifth-generation company is an importer, roaster and distributor of premium coffee products available online, at select retail stores and in business nationwide. Community Coffee offers ground, whole-bean, single-serve and ready-to-drink coffee beverages. The company remains true to its purpose of giving back to those who help communities thrive with programs supporting education, military service members, and disaster relief. See how they’ve put Community in Every Cup Since 1919 at CommunityCoffee.com, @communitycoffeecompany on Facebook and @communitycoffee on Instagram and TikTok.
Founded in 1919
Baton Rouge, Louisiana, USA
771 employees (55 in marketing)
50% recommend to a friend
56% CEO approval
Traffic Signals
Monthly Visitors
86.6K
Monthly Google Ads Budget
$5.8K
Traffic Source Mix
Search
46.1%
Direct
47%
Referral
3.7%
Social
1.8%
Paid
1.3%
Headcount Trend
Current headcount: ~772
Marketing Team
Marketing Team Size
55 (7% of company)