11 days ago
Growth Marketing Manager, Advisor Growth
Fora
New York City, NY (On-site)Full time$145K/yr – $175K/yr
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Growth Marketing Manager, Advisor Growth
New York City, NY (On-site)
$145K/yr – $175K/yrSenior LevelFull time
Posted 11 days ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end advisor acquisition strategy across channels, run structured experiments, and optimize measurement with a focus on incrementality and scalable testing.
- Lead cross-functional growth initiatives
- Design and evaluate zero-to-one experiments
- Partner with Data and Creative to improve measurement and creative testing
Job Description
Responsibilities
- Own the end to end strategy, execution, and optimization of advisor acquisition initiatives across emerging marketing channels and cross functional growth opportunities.
- Develop, launch, and evaluate structured zero to one experiments with clear hypotheses, success metrics, decision timelines, and predefined criteria for scaling, iterating, or ending initiatives.
- Build repeatable testing frameworks that enable the team to evaluate new acquisition opportunities consistently and efficiently.
- Make channel investment decisions based on incrementality, downstream value, and return on ad spend targets, balancing experimentation with disciplined capital allocation.
- Lead the operating cadence for acquisition performance, including daily pacing reviews, weekly scorecards and growth reviews, and monthly cohort analyses, initiative reviews, and channel deep dives.
- Partner with the Data team to design measurement approaches that isolate incremental impact and develop robust lifetime value, customer acquisition cost, and cohort quality models.
- Own the health and optimization of channel measurement signals, ensuring platforms optimize toward meaningful advisor value rather than low quality acquisition metrics.
- Collaborate with Creative partners to develop, test, and iterate channel specific creative assets, leveraging AI enabled workflows to increase testing velocity and creative learning.
- Drive landing page and offer experimentation by partnering with Creative and Site and Conversion teams while maintaining ownership of testing strategy, creative alignment, measurement, and recommendations.
- Build and maintain AI powered automations and agents that streamline recurring workflows such as reporting, competitive research, creative analysis, and performance monitoring.
Requirements
- Experience owning growth or performance marketing channels and cross functional initiatives from strategy through execution and optimization.
- Demonstrated success building structured experimentation frameworks that enable scalable decision making rather than isolated campaign testing.
- Strong understanding of incrementality measurement, including holdout testing, geo experiments, matched market testing, or similar causal methodologies.
- Deep understanding of lifetime value, customer acquisition cost, return on investment, and downstream business performance as drivers of acquisition strategy.
- Hands on experience building and deploying AI powered workflows, automations, or agents that improve operational efficiency and remain part of ongoing business processes.
- Strong analytical skills with the ability to synthesize complex performance data into clear recommendations and business decisions.
- Excellent cross functional collaboration skills with experience partnering closely across marketing, data, creative, product, and technical teams.
- Comfort operating in ambiguous, fast moving environments where experimentation, rapid learning, and continuous iteration are essential.
- A high degree of ownership, accountability, and bias toward action, with a demonstrated ability to overcome obstacles and drive outcomes independently.
- A genuine curiosity for learning, continuous improvement, and delivering measurable business impact.
Preferred
- Experience acquiring partners, affiliates, or marketplace participants in a two sided platform environment.
- Experience scaling emerging acquisition channels from initial experimentation through sustained investment.
- Experience working in high growth technology or consumer marketplace businesses.
- Experience using AI tools to accelerate experimentation, research, reporting, creative development, and workflow automation.
Benefits
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
Fora
3.3 Glassdoor
A new world of work. At Fora, we’re driven by one simple truth; everyone works differently. We’re for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. And we embrace each and every workstyle, so that our members can do their best work, in their own unique way. Because work isn’t just somewhere you go, it’s where you’re going too.
Founded in 2016
London, England, GBR
499 employees (38 in marketing)
40% recommend to a friend
Traffic Signals
Monthly Visitors
45.8K
Monthly Google Ads Budget
$811
Traffic Source Mix
Search
55.6%
Direct
32.7%
Referral
10%
Social
0.8%
Paid
0.9%
Headcount Trend
Current headcount: ~499
Marketing Team
Marketing Team Size
9 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$187K
Last Raise
$60K
Non Equity Assistance, 11 years ago
Funding History
- Aug 2015Non Equity Assistance
- Jan 2015Seed
- Mar 2014Seed • $60K