8 hrs ago
Senior Growth Marketing Lead
Fora
New York City, NY (Remote)Full time$165K/yr – $205K/yr
Marketing jobs in the US
Marketing jobs in the US
Senior Growth Marketing Lead
New York City, NY (Remote)
$165K/yr – $205K/yrSenior Level8+ years expFull time
Posted 8 hrs ago
Job Summary
Own and drive acquisition strategy across channels with hands-on execution, experimentation, and incremental lift decisions. Lead the channel roadmap, run tests from first launch to scale, and partner with Data and Creative to optimize CAC, LTV, and ROAS while mentoring others.
- Own the testing program and readouts
- Collaborate with data to assess incrementality and lift
- Shape the team and testing standards
Job Description
Responsibilities
- Shape the strategy, then own your part of it. Bring a strong point of view to acquisition strategy alongside growth leadership. Own the roadmap for your channels, partnerships, and growth bets: what to test first, how much to invest, and when to scale.
- Launch it yourself. Get hands-on with the campaigns, briefs, budgets, and platforms. Take channels from first test to sustained investment.
- Run the experimentation engine. Every test has a hypothesis, success metrics, a decision date, and predefined criteria to scale, iterate, or kill. Increase test velocity every quarter.
- Prove incrementality. Partner with Data on holdouts, geo tests, and matched-market tests. Make investment calls on incremental impact, LTV, and CAC, not platform attribution.
- Iterate on creative, offers, and landing pages. Partner with Creative and Site & Conversion to test channel-specific assets, offers, and pages. Own the test plan, the read, and the recommendation.
- Run the operating cadence. Own daily pacing, weekly scorecards, and monthly cohort and channel reviews. Bring a clear point of view on what to do next.
- Build with AI. Build and run agents and automations for reporting, research, creative analysis, and performance monitoring that stay in use.
- Raise the bar. Define the testing best practices the team follows and be the go-to expert on experimentation. Mentor others and direct the work of partners and agencies. Help shape the team and the role's scope as the work grows
Requirements
- 8+ years in growth or performance marketing at a consumer, marketplace, or technology company
- Has owned acquisition strategy for a channel or portfolio, not just execution, and set its budget and goals
- Has taken at least one new acquisition channel from first test to scaled, sustained investment
- Has built and run a structured experimentation program, and can walk us through specific tests: the hypothesis, the result, and what changed because of it
- Has designed or run incrementality tests (holdouts, geo, or matched market)
- Has owned or reported on CAC, LTV, and ROAS for a funnel, and optimized for quality over volume
- Can name the AI tools in your current workflow and an agent or automation you built that is still in use
- Has coached or mentored other marketers, or set the standards a team works to
- Has led high-visibility, cross-functional initiatives and influenced senior leaders without direct authority
- Moves fast and works independently in ambiguous, fast-changing environments
Preferred
- Experience acquiring supply-side participants (partners, creators, sellers, or affiliates) in a two-sided marketplace
- Experience across offline or non-traditional channels (podcast, OOH, affiliate, creator, partnerships)
- Experience bringing work in-house from agencies
- Experience at a high-growth startup through a period of rapid scale
Benefits
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
- This role can be based in our New York City office or remote within the U.S. Remote team members travel to the NYC office as needed.
Fora
3.3 Glassdoor
A new world of work. At Fora, we’re driven by one simple truth; everyone works differently. We’re for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. And we embrace each and every workstyle, so that our members can do their best work, in their own unique way. Because work isn’t just somewhere you go, it’s where you’re going too.
Founded in 2016
London, England, GBR
499 employees (38 in marketing)
40% recommend to a friend
Salaries
Posted range
$165K/yr – $205K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
9 (2% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$187K
Last Raise
$60K
Non Equity Assistance, 11 years ago
Funding History
- Aug 2015Non Equity Assistance
- Jan 2015Seed
- Mar 2014Seed • $60K
Traffic Signals
Monthly Visitors
45.8K
Monthly Google Ads Budget
$811
Traffic Source Mix
Search
55.6%
Direct
32.7%
Referral
10%
Social
0.8%
Paid
0.9%
Headcount Trend
Current headcount: ~499
Links
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