Growth ownership: Paid media strategy across platforms and agency partnerships.
Lead-gen focus: Optimize campaigns and landing pages to increase CPL/CPA efficiency.
Measurement and collaboration: Link campaigns to conversions through tracking, attribution, and cross-team alignment.

Job Description

Responsibilities

Develop, execute, and optimize paid media strategies across digital platforms.
Manage relationships with external advertising agencies, ensuring alignment with goals, timelines, and performance expectations.
Drive lead generation initiatives with a focus on increasing qualified inbound patient inquiries.
Analyze campaign performance metrics (e.g., CPL, CPA, ROI) and continuously optimize for efficiency and scale.
Collaborate with clinic teams to tailor marketing strategies to local market needs.
Partner across teams to align paid media efforts with broader SEO and digital marketing strategies.
Support tracking and attribution efforts to connect campaigns to conversions.
Perform additional duties and support marketing initiatives as needed.

Requirements

Minimum of 5 years of experience in paid digital advertising with a proven track record of driving results.
Strong performance-driven mindset with a focus on KPIs, lead generation, and conversion optimization.
Experience managing or partnering with digital marketing agencies.
Proficiency in campaign analytics and performance tracking tools (e.g., Google Analytics). Familiarity with technical components such as tracking, form fills, and data integration.
Strong communication skills and ability to collaborate across teams.
Highly analytical with attention to detail and ability to manage multiple priorities.

Preferred

Prior experience in a digital marketing agency environment preferred.
Google Ads or related certifications are a plus.

Pinnacle Fertility

3.3 Glassdoor

Pinnacle Fertility is the nation’s fastest-growing physician-centric fertility care platform, supporting more than 25 high performing fertility clinics and comprehensive fertility service providers nationwide. Under a united mission of fulfilling dreams by building families, Pinnacle clinics offer innovative technology and processes, compassionate patient care, and comprehensive fertility treatment services, ensuring families receive a high touch experience on their path to parenthood. Pinnacle’s platform provides non-clinical business services through a collaborative approach that provides clinics the ability to maximize their business operations. In addition, through advanced technologies, clinics can scale for growth while focusing on improving outcomes for patients as well as creating a healthy and inclusive environment for team members.

Founded in 2021

Scottsdale, Arizona, USA

249 employees (8 in marketing)

pinnaclefertility.com

66% recommend to a friend

67% CEO approval

Traffic Signals

Monthly Visitors

108.1K

Monthly Google Ads Budget

$29.8K

Traffic Source Mix

44.2%

Direct

42.1%

Referral

7.8%

Social

5.1%

Paid

0.7%

Headcount Trend

Current headcount: ~257

Marketing Team

Marketing Team Size

7 (3% of company)

Median Career Experience

9 years

Median Tenure

2.9 years

People

HR / Recruitment

Allison Del Puerto

Talent Acquisition Specialist

At the company for 1 year 7 months

Recent News

Pinnacle Fertility Virginia Strengthens Patient Connections with Addition of Bilingual Physician, Dr. Si Won Lee

Sep 19, 2025 • Morningstar.com

Pinnacle Fertility Virginia Strengthens Patient Connections with Addition of Bilingual Physician, Dr. Si Won Lee

Sep 19, 2025 • citybiz

Pinnacle Fertility Virginia Strengthens Patient Connections with Addition of Bilingual Physician, Dr. Si Won Lee

Sep 19, 2025 • PR Newswire

Responsibilities

Develop, execute, and optimize paid media strategies across digital platforms.
Manage relationships with external advertising agencies, ensuring alignment with goals, timelines, and performance expectations.
Drive lead generation initiatives with a focus on increasing qualified inbound patient inquiries.
Analyze campaign performance metrics (e.g., CPL, CPA, ROI) and continuously optimize for efficiency and scale.
Collaborate with clinic teams to tailor marketing strategies to local market needs.
Partner across teams to align paid media efforts with broader SEO and digital marketing strategies.
Support tracking and attribution efforts to connect campaigns to conversions.
Perform additional duties and support marketing initiatives as needed.

Requirements

Minimum of 5 years of experience in paid digital advertising with a proven track record of driving results.
Strong performance-driven mindset with a focus on KPIs, lead generation, and conversion optimization.
Experience managing or partnering with digital marketing agencies.
Proficiency in campaign analytics and performance tracking tools (e.g., Google Analytics). Familiarity with technical components such as tracking, form fills, and data integration.
Strong communication skills and ability to collaborate across teams.
Highly analytical with attention to detail and ability to manage multiple priorities.

Preferred

Prior experience in a digital marketing agency environment preferred.
Google Ads or related certifications are a plus.