4 weeks ago
Demand Gen Manager
Afresh
USA (Remote)Full time$158K/yr – $238K/yr
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Demand Gen Manager
USA (Remote)
$158K/yr – $238K/yrMid Level6+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the demand engine for an enterprise B2B SaaS, owning strategy across paid, email, lifecycle, ABM, webinars, and events, plus AI-driven personalization and analytics to drive pipeline.
- Demand Strategy & Channel Ownership: set the plan across paid, email, lifecycle, ABM/ABX, content distribution, and campaigns.
- Events & Webinar Execution: own end-to-end events and webinar programs with measurable pipeline impact.
- Analytics & AI Stack: evolve the marketing stack, implement signal-based automation, and deliver full-funnel reporting across HubSpot, Salesforce, and site analytics.
Job Description
Responsibilities
- Demand Strategy & Channel Ownership: Set the demand plan across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns.
- Investment & Optimization: Make smart channel allocation and prioritization calls with the Head of Marketing to maximize pipeline impact.
- Account-Driven GTM: Build named-account programs with AI‑driven personalization, enrichment, and signal-based activation.
- Events & Webinars: Set strategy for trade shows, field activations, executive dinners, and own end-to-end webinar program with measurable pipeline impact.
- Content Distribution & Partner Coordination: Design distribution plans with PMM, content, and sales to reach the right buyers at the right moment.
Requirements
- 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally with named accounts; proven strategy setting and investment decisions across channels.
- Hands-on campaign experience in HubSpot, LinkedIn, and Google with copy, tracking, and reporting; not solely via agencies.
- Evidence of leading Tier 1 events end-to-end and running webinar programs with measurable pipeline impact.
- Broad demand-channel breadth across paid, email/lifecycle, ABM/ABX, webinars, content, and analytics.
- Strong writing across campaign copy, emails, landing pages, and webinar promotion.
- Strategic operator who defends plans with data and communicates a clear point of view to leadership and sales.
- Creativity with editorial judgment; able to distinguish on-brand concepts from generic ones.
- AI-native operator mindset; knowledgeable about modern AI stack and how tooling can be a competitive advantage.
- Excellent cross-functional partnering with sales and other teams.
- Expect 5% travel for Tier 1 events.
Preferred
- 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally with named accounts.
- Direct experience setting demand strategy and channel mix, allocation, and prioritization decisions.
- Proven use of AI-native marketing stack and hands-on tool/workflow optimization.
- Hands-on campaign execution in HubSpot, LinkedIn, and Google with clear measurement.
- End-to-end experience leading Tier 1 events and webinars with pipeline impact.
- Broad view across paid, email/lifecycle, ABM/ABX, webinars, content distribution, web optimization, and analytics.
- Strong campaign copy, email, landing pages, and webinar promotion writing ability.
- Strategic operator who can defend plans with data and align sales around a clear plan.
- Creative taste in campaign concepts and visual execution, with on-brand discipline.
- AI-native mindset and willingness to experiment with tools as a competitive advantage.
- Clear ability to work within defined buyer segments and deliver high-impact programs.
- 5% travel for Tier 1 events.
Benefits
- Comprehensive Health & Wellness: Medical, dental, and vision for you and family, with premiums covered and mental health support.
- Invested in Your Future: Competitive base salary, equity, and 401(k) with company match.
- Flexible Workspace: Remote or office options with home office stipend and coworking wallets.
- Growth-Obsessed Culture: Annual professional development budget for skill growth.
- Wellbeing & Telecomm: Monthly stipends for Betterment and telecommunications.
- Time to Recharge: Flexible paid time off.
Afresh
Afresh is on a mission to eliminate food waste and make fresh food accessible to all. Our purpose-built AI-powered, end-to-end solution is revolutionizing the fresh supply chain. Proven across 12000+ North American stores with partners like Albertsons, Fresh Thyme, and Stater Bros., we solve fresh's core challenge–data inconsistencies, unpredictable demand, and operational disconnects—to drive optimized fresh decision making, unprecedented efficiency, and profitability for retailers. Together, we've helped our partners prevent 200 million pounds of food from going to waste. Working at Afresh represents a one-of-a-kind opportunity to have massive social impact at scale by leveraging uncommonly impactful software!
Traffic Signals
Monthly Visitors
9.1K
Traffic Source Mix
Search
28.2%
Direct
47.3%
Referral
16.8%
Social
6.2%
Paid
1.2%
Headcount Trend
Current headcount: ~183
Marketing Team
Marketing Team Size
6 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$181.8M
Last Raise
$34M
Series Unknown, 1 months ago
Funding History
- Apr 2026Series Unknown • $34M
- Aug 2022Series B • $115M
- Nov 2020Series A • $13M