2 months ago
Digital Marketing Operations Specialist
Cotality
Austin, TX (Hybrid)Full time$78K/yr – $105K/yr
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Digital Marketing Operations Specialist
Austin, TX (Hybrid)
$78K/yr – $105K/yrMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end digital marketing operations for multi-platform campaigns, data integrity, and reporting at Cotality.
- Must-have: 4–6 years of HubSpot and major paid ad platforms experience
- Standout: Strong data flow, API triggers, GTM/pixel tracking, and audience deployment across 6Sense, HubSpot, Salesforce
- Standout: AI automation experience to streamline marketing operations
Job Description
Responsibilities
- Campaign Execution & Monitoring: Platform Management: Set up and monitor all campaigns across ad platforms: Google Ads, Meta, LinkedIn, 6Sense, Reddit.
- Quality Assurance: Conduct a final review of all emails and landing pages, verifying links, tags, and tracking before deployment.
- AI Automation: Actively leverage AI tools to automate campaign creation, copy testing, and manual production tasks.
- Data Flow & Technical Accuracy: Systems Integration: Ensure data flows appropriately between 6Sense, HubSpot, Salesforce, and the data lake to eliminate manual audience management.
- Data Flow & Technical Accuracy: Tracking Integrity: Manage all tracking parameters (UTMs, pixels, and event tags) to ensure clean data for attribution models.
- Data Flow & Technical Accuracy: Audience Implementation: Deploy campaigns using verified "Audience IDs" to ensure targeting matches our centralized data strategy.
- Reporting & Analytics POC: Reporting Liaison: Serve as the primary point of contact for the Data & BI pod to ensure all campaign data is captured for reporting.
- Reporting & Analytics POC: Dashboard Accuracy: Monitor and validate performance data within dashboards to ensure executive reporting is accurate and timely.
- Reporting & Analytics POC: Operational Reporting: Build and maintain real-time monitoring reports for anonymous tactics to track full-funnel performance.
Requirements
- 4–6 years of hands-on experience in HubSpot and major paid ad platforms (Google, Meta, LinkedIn)
- Strong understanding of data flows, API triggers, and marketing tracking (GTM, pixels, UTMs)
- Demonstrated experience or high aptitude for using generative AI to streamline marketing operations
- A track record of replacing manual spreadsheets with automated system processes
Benefits
- Time off: Generous PTO and 11 paid holidays, plus well-being and volunteer time off.
- Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend.
- Health: Multiple medical plan options with mental health and wellness support offerings.
- Retirement: 401(k) with company match and vesting after one year.
- Financial Perks: $400 annual well-being stipend and tuition assistance up to $5,250.
- Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more!
Cotality
Formerly CoreLogic. We accelerate data, insights and workflows across the property ecosystem to enable industry professionals to surpass their ambitions and impact society. With billions of real-time data signals across the life cycle of a property, we unearth hidden risks and transformative opportunities for agents, lenders, carriers and innovators.Job Applicants: We are aware of fraudulent job postings. We never ask for payment or personal info, nor do we interview via text or email. All official emails come from "@Cotality.com." or "@CoreLogic.com." Apply only via our careers page.
Traffic Signals
Monthly Visitors
246.8K
Monthly Google Ads Budget
$9.6K
Traffic Source Mix
Search
36.8%
Direct
52%
Referral
7.4%
Social
2.5%
Paid
1.2%
Headcount Trend
Current headcount: ~6.4K
Marketing Team
Marketing Team Size
69 (1% of company)