4 months ago
Director of Creative Strategy, OnBrand
American Express
New York, USA (Hybrid)Internship$123K/yr – $215K/yr
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Director of Creative Strategy, OnBrand
New York, USA (Hybrid)
$123K/yr – $215K/yrDirector/Executive10+ years expInternship
Posted 4 months ago
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Job Summary
Drive Creative Strategy leadership for a digital agency, overseeing a team and shaping multi-channel campaigns across B2B and enterprise contexts.
- Own a 4–6 person strategy team and guide cross-channel, multi-platform initiatives.
- Must-have: 10+ years in strategy and 4+ years of direct team leadership.
- Standout: Cross-functional influence with enterprise insights and collaboration with enterprise digital teams.
Job Description
Responsibilities
- Oversee, manage, and staff a dedicated team of (~4-6) full-time creative strategists, fostering their growth and success.
- Lead the development and execution of innovative digital, channel, and content strategies across platforms and customer touchpoints, including 360 campaigns, social, video, and emerging technologies.
- Translate business priorities into clear, actionable briefs that inspire impactful work
- Partner with fellow Creative Strategy Director in B2B to establish team vision, best practices, and scalable processes
- Collaborate with inter-agency teams (Account, PM, Creative) to ensure excellence throughout the project lifecycle
- Build strong relationships and trust with product and marketing partners, influencing long-term marketing roadmaps.
- Work with enterprise insights team to harness customer research, competitive analysis, category trends, and consumer behavior to guide strategy development
- Partner with enterprise digital teams across analytics, SEO, and marketing platforms to design seamless, connected digital customer journeys
- Confidently present and advocate for clear creative visions and strategies to internal and external stakeholders, including senior leadership
American Express
Business travel doesn’t just move people from A to B, it helps ideas and innovation move forward, too. And with the most valuable marketplace, software, and services in travel, there is nowhere they can’t go with American Express Global Business Travel. With us, your Great Ideas Travel. GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group, Egencia and CWT) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.
Traffic Signals
Monthly Visitors
417K
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
17.1%
Direct
59.8%
Referral
20.6%
Social
1%
Paid
1.4%
Headcount Trend
Current headcount: ~31.7K
Marketing Team
Marketing Team Size
239 (1% of company)