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8 marketing jobs

U.S. News & World Report logo
3 weeks ago

Senior Director, Paid Marketing (Remote)

U.S. News & World Report

USA (Hybrid)Full time$180K/yr – $230K/yr
US News & World Report logo
7 weeks ago

SEM & Paid Marketing Manager

US News & World Report

District of Columbia, USA (Unknown)Full time
U.S. News & World Report logo
1 month ago

Senior Director, Paid Marketing (Remote)

U.S. News & World Report

District of Columbia, USA (Remote)Full time
U.S. News & World Report logo
1 month ago

Senior Manager, Paid Social Marketing (Remote)

U.S. News & World Report

USA (Hybrid)Full time$125K/yr – $150K/yr
U.S. News & World Report logo
2 months ago

Marketing Intern (Student Audience Acquisition) 2026 Summer Intern -New York, NY

U.S. News & World Report

New York City, NY (Hybrid)Temporary
U.S. News & World Report logo
2 months ago

Marketing Intern (Student Audience Acquisition) 2026 Summer Intern -New York, NY

U.S. News & World Report

New York City, NY (On-site)Internship
U.S. News & World Report logo
2 months ago

Senior Director, Paid Marketing

U.S. News & World Report

District of Columbia, USA (Hybrid)Full time$180K/yr – $230K/yr
U.S. News & World Report logo
2 months ago

Senior Manager, Paid Social Marketing

U.S. News & World Report

District of Columbia, USA (Hybrid)Full time$125K/yr – $150K/yr

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8 jobs
U.S. News & World Report logo

Senior Director, Paid Marketing (Remote)

U.S. News & World Report

USA (Hybrid)

$180K/yr - $230K/yrIn-houseFull-timeSenior level10+ years exp.
3 weeks ago
US News & World Report logo

SEM & Paid Marketing Manager

US News & World Report

District of Columbia, USA (Unknown)

In-houseFull-timeSenior level
7 weeks ago
U.S. News & World Report logo

Senior Director, Paid Marketing (Remote)

U.S. News & World Report

District of Columbia, USA (Remote)

In-houseFull-timeSenior level
1 month ago
U.S. News & World Report logo

Senior Manager, Paid Social Marketing (Remote)

U.S. News & World Report

USA (Hybrid)

$125K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
1 month ago
U.S. News & World Report logo

Marketing Intern (Student Audience Acquisition) 2026 Summer Intern -New York, NY

U.S. News & World Report

New York City, NY (Hybrid)

In-houseTemporaryIntern/new grad
2 months ago
U.S. News & World Report logo

Marketing Intern (Student Audience Acquisition) 2026 Summer Intern -New York, NY

U.S. News & World Report

New York City, NY (On-site)

In-houseInternshipIntern/new grad
2 months ago
U.S. News & World Report logo

Senior Director, Paid Marketing

U.S. News & World Report

District of Columbia, USA (Hybrid)

$180K/yr - $230K/yrIn-houseFull-timeSenior level10+ years exp.
2 months ago
U.S. News & World Report logo

Senior Manager, Paid Social Marketing

U.S. News & World Report

District of Columbia, USA (Hybrid)

$125K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
2 months ago
U.S. News & World Report logo
U.S. News & World Report

Senior Director, Paid Marketing (Remote)

USA (Hybrid)

$180K/yr – $230K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-channel paid media from strategy through measurement, with a strong focus on ROI, team leadership, and cross-functional partnership.

  • Growth Engine: Own the paid search and paid social roadmap, budget allocation, and testing cadence across major platforms.
  • Measurement & Analytics: Build attribution, LTV/CAC collaboration, and incrementality tests to guide bidding and spend reinvestment.
  • Cross-Functional Ownership: Align product funnels, data pipelines, and partnerships to maximize revenue, lead quality, and pipeline signal.

Job Description

Responsibilities

  • Define and own the multi-year vision and quarterly roadmap for paid search and paid social across all key platforms (Google, Bing, Meta, TikTok, LinkedIn, Reddit, etc.)
  • Set and manage budget allocation across channels, campaigns, and audiences to maximize ROI and align with broader business goals
  • Lead, mentor, and grow a team of channel managers, analysts, and specialists
  • Drive day-to-day campaign performance: creative testing, audience strategy, bid management, landing page experimentation, and budget pacing
  • Build a culture of relentless testing — hypothesis-driven experimentation, clean read-outs, and rapid iteration
  • Identify and deploy automation opportunities (smart bidding, dynamic creative, feed management, scripts/APIs) to scale efficiently
  • analyze and build segmentations & audiences in and outside of the ad platforms to inform and make decisions on Revenue, Profit, and Quality of the leads.
  • Lead building a lead scoring system to maximize Revenue, Profit, and Quality across campaigns. This includes leading cross sell strategy and utilizing multitouch and LTV models to the maximum potential
  • Implement and manage advanced attribution models to understand the full-funnel impact of performance spend
  • Partner with Data Science to refine LTV/CAC calculations, build and maintain incrementality testing programs, and use deep-funnel signals to inform bidding strategies

Requirements

  • Minimum of ten (10) years of paid marketing experience, inclusive of 4 years leading teams at the Director level or above
  • Bachelor’s degree in a related field or equivalent experience required.
  • Demonstrated track record of scaling paid search and paid social programs at meaningful budget levels (eight-figure annual spend or more)
  • Deep technical fluency with major ad platforms and analytics tools
  • Strong command of attribution methodology — MMM, MTA, incrementality testing — and the trade-offs between them
  • Comfort partnering with Data Science on statistical concepts: causal inference, geo-experiments, holdout design
  • Experience driving automation through APIs, scripts, or third-party tools
  • Excellent communicator who can translate complex measurement concepts for executives and align cross-functional partners
  • Bias for action, strong commercial instincts, and intellectual honesty about what’s working and what isn’t

Preferred

  • Background in a variety of lead gen marketplaces
  • Experience in financial services categories, particularly insurance

Benefits

  • Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
  • Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers
  • Talent is our best asset!
  • We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
  • Entrepreneurial, mission-driven culture with core values of quality and integrity
  • Focus on fostering personal and professional growth
U.S. News & World Report logo

U.S. News & World Report

3.0 Glassdoor

U.S. News & World Report is a multifaceted digital media company dedicated to helping consumers, business leaders and policy officials make important decisions in their lives. We use world-class data and technology to develop and publish independent reporting, rankings, journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews.We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. Our U.S. News Live flagship events highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.We are proud to be one of the first legacy media brands to transform into a purely digital model nearly a dozen years ago. Our diversified business model engages consumers at every point in their decision-making journey and allows our corporate partners to use brand advertising, performance marketing, e-commerce, brand recognition and thought-leadership programs to achieve their business objectives. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. -View our career opportunities at https://www.usnews.com/info/features/employment-Learn more about us and our core values at https://www.usnews.com/about-us-Read our commitment to diversity, equity & inclusion at https://www.usnews.com/about-us/diversity-equity-and-inclusion

Founded in 1933
Washington, District of Columbia, USA
562 employees (263 in marketing)
www.usnews.com
40% recommend to a friend
22% CEO approval

Traffic Signals

Monthly Visitors
26.1M
Monthly Google Ads Budget
$4.3M
Traffic Source Mix
Search
72.4%
Direct
24.3%
Referral
2.6%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~562

Marketing Team

Marketing Team Size
247 (44% of company)
Marketing Roles Posted (Last 30 Days)
1

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