Own cross-functional strategy for brand and engagement in pharma, translating insights into experiences while guiding creative and analytics to optimize performance.

Brand & Engagement: Root strategies in brand and customer journey insights to boost experiences.
Cross-Functional Collaboration: Shape strategy through briefs and POVs with creative, digital, and analytics partners.
Audience & Journey Mapping: Define segments and map touchpoints for meaningful brand interactions.

Job Description

Own cross-functional strategy for brand and engagement in pharma, translating insights into experiences while guiding creative and analytics to optimize performance.

Brand & Engagement Strategy: Deeply understand client brands and the consumer journey, ensuring strategies are rooted in insights that enhance both brand and customer experiences.
Cross-Functional Collaboration: Facilitate cross-disciplinary thinking, shaping strategic direction through briefs, POVs, and presentations. Collaborate with creative, digital, and analytics teams to ensure strategies translate into compelling experiences.
Competitive & Experience Intelligence: Monitor competitors and industry trends, identifying experience gaps and new opportunities to elevate brand engagement.
Audience Insight & Journey Mapping: Define audience segments and develop nuanced customer journeys that outline key touchpoints and opportunities for meaningful brand interactions.
Strategic Direction & Creative Shaping: Guide creative teams with sharp, actionable briefs that integrate brand strategy with user experience insights.
Brand Development: Collaborate on the development of positioning, values, and messaging frameworks while ensuring alignment with experience strategies.
Analytics & Optimization: Work closely with analysts to define KPIs for both brand and experience strategies, measuring and optimizing performance.
Communications & Tactical Planning: Lead development of communications calendars, tactical programs, and omnichannel content strategies that align with both brand and user experience goals.
Facilitation & Workshops: Conduct workshops and collaborative sessions with internal teams, clients, and partners to align on strategy and optimize brand experiences.

Calcium+Company

Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (healthcare marketing), Vitamin MD (medical communications), PRotein (public relations), Amino (oncology marketing), and Cobalt (commercial planning and market access).Our integrated strategy group, which combines brand, medical, and engagement strategy into one solution, works across Calcium+Company to deliver strategy grounded in behavioral science and data analytics. We are proud of our work but equally proud of our culture and were recently ranked one of MM+M’s 2024 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis.#nourishmentforlife

Founded in 2012

New York, New York, USA

180 employees (54 in marketing)

www.calciumco.com