WithCoverage

Brand & Content Marketing Lead

New York City, NY (On-site)

$200K/yr – $300K/yrSenior Level7+ years expFull time

Posted 1 day ago

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Job Summary

Own the brand narrative and content engine for WithCoverage, shaping how we present to prospects and buyers while building the founder voice and a scalable media footprint across website, social, PR, and assets.

Own the core narrative
Build founder voice
Build the content engine

Job Description

Responsibilities

Own the core narrative. Figure out what people should believe about WithCoverage before they ever talk to us — something true to how we operate, unique enough that no competitor can claim it, and specific enough to be provably right or wrong. Translate that into how we show up to prospects, candidates, and enterprise buyers.
Build founder voice. Max and JD don’t have an established online presence yet. You’ll define who they should be, what they talk about, and make them recognizable names in the category. Ghostwrite for them on X and LinkedIn in a voice that's distinctly theirs.
Fix the website. The site needs attention — vertical landing pages built for specific audiences, customer proof embedded throughout, and a value story that's clear from the first scroll.
Build the content engine. We have 1,000+ customers with real stories. Your job is to bring those to life — blog posts, case studies, customer stories — and distribute them deliberately across the website and social channels.
Own social from zero. We have no social presence right now. You'll build it from scratch — a mix of written and video content that reflects the brand and earns attention in the category.
Create the core assets. 1-pagers, pitch decks, leave-behinds — the materials that make sales easier and keep the brand coherent across every touchpoint.
Get us into the conversation. PR, trade press, podcasts — figure out how we earn attention in the category beyond our own channels.
Be the creative force that puts us on the map. We have an events team, a growth team, and a client base that loves us. Your job is to bring the creative vision that ties it all together — campaigns, partnerships, content moments, brand plays — and turn WithCoverage from a word-of-mouth secret into a household name in the market.

Requirements

7+ years in brand, content, or product marketing — you've done real work across more than one of these, and it shows.
Senior enough to own strategy and taste, hands-on enough to execute it yourself.
You've built content engines and social strategies that move real metrics, not just impressions.
You think in business outcomes: pipeline, conversion, perception, talent. Not likes.
You understand how brands actually travel on the internet today — what distribution works and what doesn't.
Ideally you've built a brand from near zero before. More importantly, you want to do it again.
You get excited by the challenge of making a company in a traditionally stodgy industry feel like the most interesting place in the market.

Benefits

Competitive compensation including equity
Flexible paid time off
Comprehensive benefits: medical, dental, vision, life, and disability
FSAs: Health Care and Dependent Care
Commuter Savings Account
401(k) via Human Interest
Paid holidays and family/medical leave
Catered Friday lunches in-office
Collaborative, transparent, and ambitious culture

WithCoverage

The insurance brokerage industry is ready for a new standard: ambitious businesses often overpay for insurance, are inadequately protected, and are left with a non-transparent, disorganized experience. Most businesses don’t have an in-house Risk Management Team. That’s where we come in.WithCoverage provides ambitious businesses with a Modern Risk Management Solution. An expert team and powerful technology – designed to protect you today and as you scale.A few of our clients include: GoPuff, Chomps, Hungryroot, Blank Street, Bombas, Eight Sleep, Bluestone Lane, Salt & Straw, Kitsch, Happy Dad, and Elephante.

New York, New York, USA

61 employees (7 in marketing)

www.withcoverage.com

Traffic Signals

Monthly Visitors

32.8K

Traffic Source Mix

28.7%

Direct

49%

Referral

7.7%

Social

13.1%

Paid

1.4%

Headcount Trend

Current headcount: ~61

Marketing Team

Marketing Team Size

7 (11% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Series B

Responsibilities

Own the core narrative. Figure out what people should believe about WithCoverage before they ever talk to us — something true to how we operate, unique enough that no competitor can claim it, and specific enough to be provably right or wrong. Translate that into how we show up to prospects, candidates, and enterprise buyers.
Build founder voice. Max and JD don’t have an established online presence yet. You’ll define who they should be, what they talk about, and make them recognizable names in the category. Ghostwrite for them on X and LinkedIn in a voice that's distinctly theirs.
Fix the website. The site needs attention — vertical landing pages built for specific audiences, customer proof embedded throughout, and a value story that's clear from the first scroll.
Build the content engine. We have 1,000+ customers with real stories. Your job is to bring those to life — blog posts, case studies, customer stories — and distribute them deliberately across the website and social channels.
Own social from zero. We have no social presence right now. You'll build it from scratch — a mix of written and video content that reflects the brand and earns attention in the category.
Create the core assets. 1-pagers, pitch decks, leave-behinds — the materials that make sales easier and keep the brand coherent across every touchpoint.
Get us into the conversation. PR, trade press, podcasts — figure out how we earn attention in the category beyond our own channels.
Be the creative force that puts us on the map. We have an events team, a growth team, and a client base that loves us. Your job is to bring the creative vision that ties it all together — campaigns, partnerships, content moments, brand plays — and turn WithCoverage from a word-of-mouth secret into a household name in the market.

Requirements

7+ years in brand, content, or product marketing — you've done real work across more than one of these, and it shows.
Senior enough to own strategy and taste, hands-on enough to execute it yourself.
You've built content engines and social strategies that move real metrics, not just impressions.
You think in business outcomes: pipeline, conversion, perception, talent. Not likes.
You understand how brands actually travel on the internet today — what distribution works and what doesn't.
Ideally you've built a brand from near zero before. More importantly, you want to do it again.
You get excited by the challenge of making a company in a traditionally stodgy industry feel like the most interesting place in the market.

Benefits

Competitive compensation including equity
Flexible paid time off
Comprehensive benefits: medical, dental, vision, life, and disability
FSAs: Health Care and Dependent Care
Commuter Savings Account
401(k) via Human Interest
Paid holidays and family/medical leave
Catered Friday lunches in-office
Collaborative, transparent, and ambitious culture