1 day ago
Demand Generation Lead
Attio
USA (Hybrid)Full time$185K/yr – $225K/yr
Marketing jobs
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Demand Generation Lead
USA (Hybrid)
$185K/yr – $225K/yrSenior LevelFull time
Posted 1 day ago
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Job Summary
Own and scale demand generation and ABM programs to produce measurable pipeline, partner with Sales to drive account engagement, and plan field-focused experiences that accelerate momentum.
- Own demand generation and ABM strategy and programs
- Lead field marketing events and executive engagements to accelerate pipeline
- Collaborate with Sales and SDRs to optimize funnel and MQL-to-SQL handoffs
Job Description
Responsibilities
- Demand generation: Own Attio’s demand generation strategy, delivering integrated campaigns that generate qualified pipeline across mid-market and enterprise accounts.
- Account-based marketing: Build and scale our ABM programme, partnering closely with Sales to engage high-value target accounts.
- Field marketing: Plan and execute events, executive dinners, roundtables, and other in-person experiences that accelerate pipeline and strengthen customer relationships.
- Lead management: Own lead qualification, scoring, nurture programmes, and sales handoff processes to maximise conversion throughout the funnel.
- Sales partnership: Work closely with Sales and SDRs to align on pipeline goals, enable account engagement, and continuously improve campaign performance.
- Performance optimisation: Measure campaign effectiveness, uncover insights, and continually experiment to improve pipeline generation and marketing ROI.
Requirements
- Demand generation expertise: A proven track record of building and scaling demand generation or account-based marketing programmes that drive measurable pipeline growth within B2B SaaS.
- Strategic ownership: Experience operating in a senior, high-autonomy role, building new marketing programmes and influencing cross-functional stakeholders.
- Marketing operations: Strong understanding of lead scoring, qualification frameworks, funnel management, and sales handoff processes.
- Commercial mindset: Strong analytical skills, with the ability to use data to inform decisions and optimise marketing performance.
- Cross-functional collaboration: Experience partnering effectively with Sales and SDR teams around shared pipeline goals.
- Executional excellence: Excellent project management and organisational skills, with the ability to manage multiple initiatives in a fast-paced environment.
Benefits
- US benefits
- Equity in an early-stage tech company on an incredible trajectory
- 25 days holiday plus local public holidays
- Apple hardware
- Medical, dental, and vision coverage through Sequoia One
- 401K
- Enhanced family leave
- Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far)
Attio
5.0 Glassdoor
Attio is the AI-native CRM for the next era of companies.
Founded in 2019
London, England, GBR
131 employees (23 in marketing)
100% recommend to a friend
Traffic Signals
Monthly Visitors
682.7K
Monthly Google Ads Budget
$975.3K
Traffic Source Mix
Search
29.7%
Direct
62.8%
Referral
4.5%
Social
2.2%
Paid
0.8%
Headcount Trend
Current headcount: ~133
Marketing Team
Marketing Team Size
13 (10% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
3
Funding
Total Funding
$116.2M
Last Raise
$52M
Series B, 7 months ago
Funding History
- Aug 2025Series B • $52M
- Aug 2024Undisclosed • $33M
- Mar 2023Series A • $23.5M