3 weeks ago
Influencer Manager – Gaming
NewGen
New York City, NY (Hybrid)Full time$85K/yr – $95K/yr
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Influencer Manager – Gaming
New York City, NY (Hybrid)
$85K/yr – $95K/yrMid Level4+ years expFull time
Posted 3 weeks ago
Job Summary
Own end-to-end influencer campaigns in gaming, from briefing to reporting, while sourcing creators, managing relationships, negotiating terms, coordinating with cross-functional teams, and tracking gaming-specific performance.
- Lead campaign delivery and measurement across multiple platforms
- Build and maintain relationships with gaming creators and talent managers
Job Description
Responsibilities
- - Manage end-to-end campaign delivery – Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time.
- - Source and vet gaming creators – Identify and evaluate gaming influencers, streamers, and creators against brief requirements, from micro to top-tier talent across Twitch, YouTube Gaming, Instagram, TikTok, and Discord.
- - Own day-to-day creator relationships – Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule.
- - Support negotiations and contracting – Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets.
- - Coordinate across teams – Partner with strategy, creative, and account teams to keep influencer workstreams integrated into wider gaming and entertainment campaigns.
- - Report on performance – Track and report on campaign delivery and performance metrics for internal and client review, including gaming-specific platform metrics (concurrent viewership, engagement, community sentiment).
- - Stay ahead of gaming culture – Keep a pulse on new titles, platform trends, esports moments, and emerging gaming creators so NewGen’s programs stay culturally relevant.
Requirements
- 4–5+ years' experience in influencer marketing or creator partnerships, agency or brand-side
- A clear, demonstrable gaming background – prior experience working with gaming publishers, platforms, esports organisations, or gaming-focused creator/talent management is essential
- Established relationships with gaming creators, streamers, agents, and talent managers (Twitch, YouTube Gaming, TikTok, Discord)
- Genuine fluency in gaming culture – titles, platforms, esports, and online gaming communities
- Experience managing influencer campaigns end-to-end, from casting through to reporting
- Confidence negotiating fees, usage rights, and contract terms
- Comfortable using influencer and project management tools/platforms
- Strong organisational skills and the ability to manage multiple workstreams under tight timelines
- A collaborative mindset and the ability to get up to speed quickly
NewGen
We're NewGen, the social-first creative and creator agency that sits at the intersection of culture, community, and creators.We exist because we think agencies have been slow to adapt to major shifts in consumer behaviour and digital engagement, clinging to outdated methodologies that no longer pack the desired punch.Bringing new thinking into all corners of our business, life at NewGen is fast, forward-thinking, and fun.
Salaries
Posted range
$85K/yr – $95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
4
Funding
Last Raise
Grant, 8 months ago
Funding History
- Jul 2025Grant
- Jun 2024Series Unknown
Traffic Signals
Monthly Google Ads Budget
$85