3 weeks ago
Local Store Marketing Manager
NAYA
Darien, CT (On-site)Full time$90K/yr – $105K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Local Store Marketing Manager
Darien, CT (On-site)
$90K/yr – $105K/yrMid Level4+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale local field, community, and store marketing for new openings, driving regional campaigns and local partnerships across markets.
- Lead field marketing and community partnerships for new restaurant openings
- Develop market-specific opening strategies and scalable local activation programs
Job Description
Responsibilities
- New Restaurant Openings
- Coordinate and execute local marketing efforts for all new restaurant openings in partnership with the Marketing team
- Execute pre-opening, opening, and post-opening marketing plans designed to build awareness, drive trial, and accelerate guest acquisition
- Coordinate grand opening events, VIP tastings, influencer previews, community nights, and local activations
- Develop market-specific opening strategies tailored to each community
- Partner with Operations to ensure flawless execution during opening periods
- Community Marketing & Partnerships
- Build and maintain relationships with schools, youth sports organizations, first responders, hospitals, local businesses, chambers of commerce, and community groups
- Identify opportunities for sponsorships, fundraising programs, and local partnerships that strengthen NAYA’s connection to the community
- Represent NAYA at community events, networking opportunities, and local business functions
Requirements
- Experienced Field Marketer: 4–7 years of experience in field marketing, local store marketing, community marketing, experiential marketing, or restaurant marketing, ideally supporting multi-unit restaurant, retail, hospitality, or consumer brands.
- Community Builder: Proven success building community partnerships and executing local marketing initiatives that deliver real business results.
- Strategic & Self-Motivated: A strategic thinker who gets things done — comfortable working independently and building systems and playbooks that scale across markets.
- Data-Driven: Grounds decisions in results; tracks the performance and ROI of every activation, event, and partnership.
- Relationship-Builder: Strong interpersonal, written, and verbal communication skills; a natural connector with General Managers, community leaders, and local partners.
- Creative & Disciplined: Brings bold, fresh ideas — and the organization and follow-through to execute them flawlessly.
- Organized Project Manager: Strong project management skills with the ability to manage multiple projects and priorities in a fast-paced environment.
- Educated & Equipped: Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field.
- Committed & Mobile: Comfortable traveling regularly to support restaurant openings and market visits, including occasional nights and weekends for events.
- Passionate: About hospitality, food, community engagement, and creating exceptional guest experiences.
Benefits
- Annual Salary: $90,000 - $105,000
- Medical: NAYA pays 70%
- Technology Reimbursement: $60/month
- Profit Interests (to be determined in Q3 2026)
- 401k with match (launch Q3 2026)
- Paid Time Off: 2 weeks Paid Vacation Time/56 hours sick/safe time
- Paid Holidays: 12 days/year
- Other Optional: Commuter Benefits, FSA, LTD/STD, Employee Assistance, Pet Insurance
- Most Importantly: Free NAYA when you work!
NAYA
2.5 Glassdoor
Serving Middle Eastern goodness since 2008. Our mission has always been to provide authentic, fresh, and nutritious Middle Eastern meals that look great and taste amazing.Consistency is key to our success; we commit to delivering excellent service and quality to our customers in all of our locations, all day.
Founded in 2008
New York, New York, USA
248 employees (21 in marketing)
0% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
97.9K
Monthly Google Ads Budget
$191
Traffic Source Mix
Search
51.8%
Direct
41.6%
Referral
5.1%
Social
0.8%
Paid
0.5%
Headcount Trend
Current headcount: ~248
Marketing Team
Marketing Team Size
8 (3% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Secondary Market, 8 months ago
Funding History
- Jul 2025Secondary Market