2 months ago
Publicity Manager — Communications Manager I
Michigan State University College of Engineering
East Lansing, MI (Hybrid)Full time
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Publicity Manager — Communications Manager I
East Lansing, MI (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 months ago
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Job Summary
Own the publicity engine for Michigan State University Press, shaping catalog positioning, multi‑channel campaigns, and author/ editor relations to raise title visibility and scholarly impact.
- Own publicity programs across catalogs, websites, social media, and digital campaigns to ensure accurate representation and strategic promotion.
- Coordinate author and editor marketing activities, events, and conference presence to drive awareness and engagement with scholarly titles.
- Lead data‑informed communications and campus partnerships to expand reach while maintaining a high‑quality, cohesive public presence.
Job Description
Responsibilities
- Oversee the promotion of its books and journals and help shape the Press's public presence.
- This full‑time, hybrid role oversees a wide range of publicity functions, including catalog development, seasonal sales support, website and metadata management, and multi‑channel communications.
- The Publicity Manager plays a key role in ensuring that new and existing titles are accurately represented, strategically positioned, and effectively promoted across platforms.
- Manages the Press’s social media presence, advertising efforts, and email marketing, while also coordinating the creation of promotional materials such as flyers, press releases, and digital campaigns.
- A central component of the role involves author and editor relations: guiding authors through the marketing process, coordinating events and award submissions, and supervising student employees who assist with reviews, endorsements, and outreach.
- Supports the Press’s presence at academic conferences, assisting with booth operations, book launches, and networking with scholars and partners.
- This role requires strong project management skills, strategic communication abilities, and experience in marketing—preferably within academic publishing.
- The ideal candidate will bring proficiency in web and database management, familiarity with tools such as Adobe Creative Suite, and the ability to engage diverse audiences through thoughtful, data-informed communication.
- The position is hybrid, with 2–3 days per week on-site in East Lansing, and offers the opportunity to contribute meaningfully to the visibility and impact of scholarly publishing at Michigan State University.
- This position also requires occasional travel to events and conferences.
Michigan State University College of Engineering
Our College of Engineering is among the founding disciplines at Michigan State University and among the three largest academic units. The MSU College of Engineering is where we develop practice-ready engineers and computer scientists who solve complex problems and drive economic development.
Traffic Signals
Monthly Visitors
199.1M
Monthly Google Ads Budget
$202.6K
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%
Headcount Trend
Current headcount: ~207
Marketing Team
Marketing Team Size
9 (4% of company)