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10 marketing jobs

5 weeks ago

Director, Marketing Programs

Trulieve

Tallahassee, FL (Remote)
6 weeks ago

Senior Digital Marketing Specialist

Trulieve

Tallahassee, FL (Remote)
7 weeks ago

Beverage Activation Specialist (Brand Ambassador)

Trulieve

Destin, FL (On-site)Part time
2 months ago

Regional Brand Strategist, Southeast

Trulieve

Florida, NY (Remote)Full time
3 months ago

Creative Manager

Trulieve

Scottsdale, AZ (Hybrid)Full time
3 months ago

Social Media Content Specialist

Trulieve

Leon County, FL (On-site)Full time
4 months ago

Digital Marketing Specialist

Trulieve

Scottsdale, AZ (Hybrid)Full time
5 months ago

Brand and Community Ambassador

Trulieve

West Palm Beach, FL (On-site)Full time
5 months ago

Digital Marketing Specialist

Trulieve

Scottsdale, AZ (Remote)Full time
5 months ago

Executive Director of Marketing

Trulieve

Leon County, FL (On-site)Full time

All marketing roles in the US

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All marketing roles in the US

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10 jobs

Director, Marketing Programs

Trulieve

Tallahassee, FL (Remote)

In-houseDirector/executive10+ years exp.
5 weeks ago

Senior Digital Marketing Specialist

Trulieve

Tallahassee, FL (Remote)

In-houseSenior level2+ years exp.
6 weeks ago

Beverage Activation Specialist (Brand Ambassador)

Trulieve

Destin, FL (On-site)

In-housePart-timeMid level
7 weeks ago

Regional Brand Strategist, Southeast

Trulieve

Florida, NY (Remote)

In-houseFull-timeMid level4+ years exp.
2 months ago

Creative Manager

Trulieve

Scottsdale, AZ (Hybrid)

In-houseFull-timeMid level5+ years exp.
3 months ago

Social Media Content Specialist

Trulieve

Leon County, FL (On-site)

In-houseFull-timeMid level
3 months ago

Digital Marketing Specialist

Trulieve

Scottsdale, AZ (Hybrid)

In-houseFull-timeMid level2+ years exp.
4 months ago

Brand and Community Ambassador

Trulieve

West Palm Beach, FL (On-site)

In-houseFull-timeEntry level2+ years exp.
5 months ago

Digital Marketing Specialist

Trulieve

Scottsdale, AZ (Remote)

In-houseFull-timeMid level2+ years exp.
5 months ago

Executive Director of Marketing

Trulieve

Leon County, FL (On-site)

In-houseFull-timeSenior level
5 months ago
Trulieve

Director, Marketing Programs

Tallahassee, FL (Remote)

Salary Not AvailableDirector/Executive10+ years exp

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own theMarketing PMO and cross-functional strategy portfolio to translate plans into funded programs, track outcomes, and report to executives with clear governance and risk management.

  • PMO Leadership: Build a high-performing PMO, govern project delivery, and align marketing initiatives with strategic bets; manage the portfolio, budgets, and agencies.
  • Strategic Execution: Turn business objectives into roadmaps, quarterly reviews, and operating rhythms that drive measurable outcomes.
  • Cross-Functional Execution: Lead multi-team programs across marketing, digital, tech, and operations with escalation points and transparent reporting.

Job Description

Own and optimize the Marketing PMO and strategic initiatives portfolio across cross-functional teams to drive measurable business outcomes.

  • Strategic Planning & Business Execution
  • Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals.
  • Translate business objectives into actionable roadmaps, program plans, and measurable outcomes.
  • Drive planning processes, quarterly business reviews, and strategic operating rhythms.
  • Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations.
  • Identify risks, dependencies, and opportunities that may impact organizational priorities.
  • Marketing PMO & Program Portfolio Management
  • Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices.
  • Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high-performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities.
  • Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives.
  • Requirements
  • Bachelor's degree in Business Administration, Strategy, Management, or related field.
  • 10+ years of experience in program management, strategy, operations, marketing operations, PMO leadership, or related disciplines.
  • Proven experience leading transformational, enterprise-wide, cross-functional initiatives and strategic programs.
  • Proven experience managing multimillion-dollar portfolios and budgets.
  • Strong executive presence with exceptional written, verbal, and presentation communication skills.
  • Demonstrated ability to influence stakeholders and drive alignment without direct authority.
  • Experience developing executive reporting, dashboards, and business reviews.
  • Strong analytical, organizational, and problem-solving capabilities.
  • Nice to have
  • Master's degree (MBA or related discipline).
  • Experience in marketing, digital transformation, customer experience, or business operations environments.
  • Benefits
  • A comprehensive benefits package including paid time off is offered with this position.

Trulieve

2.5 Glassdoor

Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. By delivering strong financial discipline, building a recognized brand through optimal customer experiences, and executing on our hub model strategy, we have become an industry-leading MSO and the largest operating retail, cultivation, and production footprint in the country.

Founded in 2016
Tallahassee, Florida, USA
2.7K employees (126 in marketing)
www.trulieve.com
31% recommend to a friend
25% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Traffic Source Mix
Search
25.8%
Direct
68.3%
Referral
4.9%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
98 (4% of company)
Median Career Experience
11.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Gina C.
Gina C.
Chief Marketing Officer
At the company for 4 years 6 months
Arianna Diaz
Arianna Diaz
Director of Digital Marketing
At the company for 4 years 4 months
Iram Cesani
Iram Cesani
Executive Director of Digital Marketing
At the company for 4 years 11 months
Eric Ortiz
Eric Ortiz
Director of Marketing - Florida
At the company for 4 years 2 months

Funding

Total Funding
$926.4M
Last Raise
Post IPO Debt, 2 years ago

Recent News

Trulieve Announces January 2025 Event Participation
Jan 9, 2025 • Canada NewsWire
Trulieve Announces January 2025 Event Participation
Jan 9, 2025 • PR Newswire
Trulieve to Open New Dispensary in Maricopa, Arizona
Jan 8, 2025 • Canada NewsWire
Why Trulieve's CEO says the $140M campaign for legalization wasn’t a waste
Dec 16, 2024 • Tampa Bay Business Journal
Trulieve to Open Medical Cannabis Dispensary in Tampa, Florida
Dec 9, 2024 • PR Newswire
Trulieve to Open Medical Cannabis Dispensary in Tampa, Florida
Dec 9, 2024 • Canada NewsWire
Trulieve to Open Medical Cannabis Dispensary in Tampa, Florida
Dec 9, 2024 • citybiz
Cannabis Stocks Extend Losses in November
Nov 29, 2024 • New Cannabis Ventures
Trulieve's Q3 Revenue Up Slightly Year-Over-Year, Net Loss Grows Amid $48M In Cannabis Legalization Support
Nov 28, 2024 • Benzinga
Trulieve Cannabis Corp. Announces Insider Share Purchases By Executive Leadership and Board Members
Nov 22, 2024 • PR Newswire
Trulieve Cannabis Corp. Announces Insider Share Purchases By Executive Leadership and Board Members
Nov 22, 2024 • Canada NewsWire
Trulieve to Open Medical Cannabis Dispensary in Jacksonville, Florida
Nov 22, 2024 • PR Newswire
Medical Marijuana Footprint Grows In Florida As Legalization Push Fizzles, And Other New Cannabis Stores
Nov 15, 2024 • Benzinga
Cratering Cannabis Stock Prices
Nov 7, 2024 • New Cannabis Ventures
Cannabis Stocks: Is It Time To Buy The Dip After Elections And Legalization Setbacks?
Nov 7, 2024 • Benzinga
Florida's Cannabis Initiative Defeated: Trulieve CEO Kim Rivers, NFL's Ricky Williams And Others Respond
Nov 6, 2024 • Benzinga
Florida’s referendum to legalize recreational marijuana falls short in win for opponent Gov. Ron DeSantis
Nov 6, 2024 • New York Post
Pot stocks dive as Florida rejects legalization of recreational marijuana
Nov 6, 2024 • MarketScreener
Bull Market Delayed…
Nov 1, 2024 • New Cannabis Ventures
Cannabis legalization may hit a 'red wall' at the ballot box
Oct 29, 2024 • PhysOrg.com
Trulieve adds $10M to pot campaign
Oct 28, 2024 • Business Journals
Trulieve to Open Medical Cannabis Dispensary in Orlando, Florida
Oct 18, 2024 • PRNewswire
Trulieve suit alleges deceptive advertising in adult-use marijuana opposition
Oct 3, 2024 • Marijuana Business Daily
Trulieve to Open Medical Cannabis Dispensary in Lake Worth, Florida
Sep 19, 2024 • Canadian News Wire
Trulieve Announces Upcoming Event Participation
Sep 12, 2024 • Canadian News Wire
Trulieve to Open Medical Cannabis Dispensary in Clearwater, Florida
Sep 6, 2024 • Canadian News Wire
Trulieve Opens Relocated Dispensary in Tucson, Arizona
Sep 4, 2024 • Canadian News Wire
Trulieve to Open Medical Cannabis Dispensary in Orlando, Florida
Aug 23, 2024 • PRNewswire
Florida-based Trulieve hits back over ‘Canadian marijuana company’ claim
Aug 14, 2024 • Marijuana Business Daily
Trulieve Q2 Revenue Increases 8%
Aug 6, 2024 • New Cannabis Ventures
Trulieve Commemorates Ohio Adult Use Launch with First Online Order
Aug 6, 2024 • PRNewswire
Trulieve posts narrower Q2 loss as revenue tops $300 million
Aug 6, 2024 • Morningstar
Trulieve to Launch Adult Use Sales in Ohio on Tuesday August 6th
Aug 2, 2024 • PRNewswire
Trulieve Launches #YesOn3 Product Line to Support Adult Use Campaign in Florida
Jul 30, 2024 • PRNewswire
Trulieve to Open Medical Cannabis Dispensary in Ocala, Florida
Jul 29, 2024 • Canadian News Wire
Trulieve to Open Medical Cannabis Dispensary in Gulf Breeze, Florida
Jul 10, 2024 • PRNewswire
Trulieve to Open Medical Cannabis Dispensary in Homosassa, Florida
Jul 2, 2024 • PRNewswire
Trulieve Announces Opening of 200th Dispensary
Jun 3, 2024 • PRNewswire
Trulieve Announces Litigation Settlement and Acquisition of Ohio Assets
May 30, 2024 • PRNewswire
Trulieve expands Ohio footprint after legal settlement
May 30, 2024 • SeekingAlpha
Trulieve Cannabis' quarterly loss narrows on demand boost
May 9, 2024 • Investing.com
Trulieve Surpasses Analyst Estimates
May 9, 2024 • New Cannabis Ventures
Trulieve Cannabis gains after Q1 loss narrows
May 9, 2024 • TradingView
Trulieve-led Florida adult-use cannabis campaign gathers steam
Apr 4, 2024 • SeekingAlpha
Earnings call: Trulieve anticipates growth with Florida's potential cannabis shift
Mar 24, 2024 • Investing.com
Trulieve Beats Expectations in Q4
Feb 29, 2024 • New Cannabis Ventures