SalaryGuide
SalariesCompaniesJobs
AboutPricingBlog
For Employers

Marketing jobs

2 marketing jobs

1 day ago

Paid Media Specialist

Trulieve

Tallahassee, FL (Remote)
3 days ago

Senior Social Media Strategist

Trulieve

Tallahassee, FL (Remote)Full time

Jobs by location

  • California
  • New York
  • Illinois
  • Texas
  • Massachusetts
  • Florida
  • New Jersey
  • Washington
  • Colorado
  • Virginia
  • Pennsylvania
  • Minnesota

Marketing jobs in the US

Marketing jobs in the US

2 jobs

Paid Media Specialist

Trulieve

Tallahassee, FL (Remote)

In-houseMid level3+ years exp.
1 day ago

Senior Social Media Strategist

Trulieve

Tallahassee, FL (Remote)

In-houseFull-timeSenior level4+ years exp.
3 days ago
Trulieve

Paid Media Specialist

Tallahassee, FL (Remote)

Salary Not AvailableMid Level3+ years exp

Posted 1 day ago

  • Job
  • Company
  • People
  • Funding
  • Audience
  • Company news
  • Links

Job Summary

Own and execute multi-channel paid media campaigns from planning through optimization, while coordinating with partners and internal teams to improve ROAS and campaign effectiveness.

  • Partner with Senior Paid Media Manager on strategy and execution
  • Collaborate across eCommerce, brand, retail, and creative teams and manage asset delivery and testing

Job Description

Responsibilities

  • Partner with the Senior Paid Media Manager to develop and execute multi-channel Paid Media campaigns.
  • Maintain proactive and consistent communications with media partners regarding campaign planning, execution, performance, and problem resolution.
  • Build and optimize paid media campaigns across ad platforms, ensuring accurate targeting based on objectives.
  • Analyze and summarize media performance metrics across channels, providing actionable insights to improve ROAS and overall campaign effectiveness.
  • Collaborate with eCommerce, brand, retail, and creative teams to execute digital marketing strategies.
  • Brief creative needs and work closely with internal teams or external vendors to develop and launch assets on schedule.
  • Manage creative feedback from stakeholders and ensure timely delivery of all assets.
  • Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies.
  • Stay current on platform updates, marketing trends, and media technology.

Requirements

  • 3+ years of experience in paid media campaign management including programmatic and social (Meta and X).
  • Hands on experience with DSPs, including campaign planning, trafficking, execution, and optimization. Experience buying with Basis DSP is a plus.
  • Proven ability to optimize campaigns to performance KPIs such as ROAS, CPA, CPC, and CTR.
  • Experience collaborating with creative and other cross-functional teams.
  • Excellent organizational and communication skills with strong attention to detail

Benefits

  • A comprehensive benefits package including paid time off is offered with this position.

Trulieve

2.5 Glassdoor

Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. By delivering strong financial discipline, building a recognized brand through optimal customer experiences, and executing on our hub model strategy, we have become an industry-leading MSO and the largest operating retail, cultivation, and production footprint in the country.

Founded in 2016
Tallahassee, Florida, USA
2.7K employees (126 in marketing)
www.trulieve.com
31% recommend to a friend
25% CEO approval

Marketing Team

Marketing Team Size
98 (4% of company)
Median Career Experience
12 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Gina C.
Gina C.
Chief Marketing Officer
At the company for 4 years 9 months
Arianna Diaz
Arianna Diaz
Director of Digital Marketing
At the company for 4 years 7 months
Iram Cesani
Iram Cesani
Executive Director of Digital Marketing
At the company for 5 years 2 months
Eric Ortiz
Eric Ortiz
Director of Marketing - Florida
At the company for 4 years 5 months

Funding

Total Funding
$926.4M
Last Raise
Post IPO Debt, 2 years ago

Traffic Signals

Monthly Visitors
2.6M
Traffic Source Mix
Search
25.8%
Direct
68.3%
Referral
4.9%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~2.7K

News about Trulieve

Trulieve Announces January 2025 Event Participation
Jan 9, 2025 • Canada NewsWire
Trulieve Announces January 2025 Event Participation
Jan 9, 2025 • PR Newswire
Trulieve to Open New Dispensary in Maricopa, Arizona
Jan 8, 2025 • Canada NewsWire
Why Trulieve's CEO says the $140M campaign for legalization wasn’t a waste
Dec 16, 2024 • Tampa Bay Business Journal
Trulieve to Open Medical Cannabis Dispensary in Tampa, Florida
Dec 9, 2024 • PR Newswire
Trulieve to Open Medical Cannabis Dispensary in Tampa, Florida
Dec 9, 2024 • Canada NewsWire
Trulieve to Open Medical Cannabis Dispensary in Tampa, Florida
Dec 9, 2024 • citybiz
Cannabis Stocks Extend Losses in November
Nov 29, 2024 • New Cannabis Ventures
Trulieve's Q3 Revenue Up Slightly Year-Over-Year, Net Loss Grows Amid $48M In Cannabis Legalization Support
Nov 28, 2024 • Benzinga
Trulieve Cannabis Corp. Announces Insider Share Purchases By Executive Leadership and Board Members
Nov 22, 2024 • PR Newswire
Trulieve Cannabis Corp. Announces Insider Share Purchases By Executive Leadership and Board Members
Nov 22, 2024 • Canada NewsWire
Trulieve to Open Medical Cannabis Dispensary in Jacksonville, Florida
Nov 22, 2024 • PR Newswire
Medical Marijuana Footprint Grows In Florida As Legalization Push Fizzles, And Other New Cannabis Stores
Nov 15, 2024 • Benzinga
Cratering Cannabis Stock Prices
Nov 7, 2024 • New Cannabis Ventures
Cannabis Stocks: Is It Time To Buy The Dip After Elections And Legalization Setbacks?
Nov 7, 2024 • Benzinga
Florida's Cannabis Initiative Defeated: Trulieve CEO Kim Rivers, NFL's Ricky Williams And Others Respond
Nov 6, 2024 • Benzinga
Florida’s referendum to legalize recreational marijuana falls short in win for opponent Gov. Ron DeSantis
Nov 6, 2024 • New York Post
Pot stocks dive as Florida rejects legalization of recreational marijuana
Nov 6, 2024 • MarketScreener
Bull Market Delayed…
Nov 1, 2024 • New Cannabis Ventures
Cannabis legalization may hit a 'red wall' at the ballot box
Oct 29, 2024 • PhysOrg.com
Trulieve adds $10M to pot campaign
Oct 28, 2024 • Business Journals
Trulieve to Open Medical Cannabis Dispensary in Orlando, Florida
Oct 18, 2024 • PRNewswire
Trulieve suit alleges deceptive advertising in adult-use marijuana opposition
Oct 3, 2024 • Marijuana Business Daily
Trulieve to Open Medical Cannabis Dispensary in Lake Worth, Florida
Sep 19, 2024 • Canadian News Wire
Trulieve Announces Upcoming Event Participation
Sep 12, 2024 • Canadian News Wire
Trulieve to Open Medical Cannabis Dispensary in Clearwater, Florida
Sep 6, 2024 • Canadian News Wire
Trulieve Opens Relocated Dispensary in Tucson, Arizona
Sep 4, 2024 • Canadian News Wire
Trulieve to Open Medical Cannabis Dispensary in Orlando, Florida
Aug 23, 2024 • PRNewswire
Florida-based Trulieve hits back over ‘Canadian marijuana company’ claim
Aug 14, 2024 • Marijuana Business Daily
Trulieve Q2 Revenue Increases 8%
Aug 6, 2024 • New Cannabis Ventures
Trulieve Commemorates Ohio Adult Use Launch with First Online Order
Aug 6, 2024 • PRNewswire
Trulieve posts narrower Q2 loss as revenue tops $300 million
Aug 6, 2024 • Morningstar
Trulieve to Launch Adult Use Sales in Ohio on Tuesday August 6th
Aug 2, 2024 • PRNewswire
Trulieve Launches #YesOn3 Product Line to Support Adult Use Campaign in Florida
Jul 30, 2024 • PRNewswire
Trulieve to Open Medical Cannabis Dispensary in Ocala, Florida
Jul 29, 2024 • Canadian News Wire
Trulieve to Open Medical Cannabis Dispensary in Gulf Breeze, Florida
Jul 10, 2024 • PRNewswire
Trulieve to Open Medical Cannabis Dispensary in Homosassa, Florida
Jul 2, 2024 • PRNewswire
Trulieve Announces Opening of 200th Dispensary
Jun 3, 2024 • PRNewswire
Trulieve Announces Litigation Settlement and Acquisition of Ohio Assets
May 30, 2024 • PRNewswire
Trulieve expands Ohio footprint after legal settlement
May 30, 2024 • SeekingAlpha
Trulieve Cannabis' quarterly loss narrows on demand boost
May 9, 2024 • Investing.com
Trulieve Surpasses Analyst Estimates
May 9, 2024 • New Cannabis Ventures
Trulieve Cannabis gains after Q1 loss narrows
May 9, 2024 • TradingView
Trulieve-led Florida adult-use cannabis campaign gathers steam
Apr 4, 2024 • SeekingAlpha
Earnings call: Trulieve anticipates growth with Florida's potential cannabis shift
Mar 24, 2024 • Investing.com
Trulieve Beats Expectations in Q4
Feb 29, 2024 • New Cannabis Ventures

Links

www.trulieve.comLinkedInX (Twitter)Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.