4 hrs ago
Brand Manager
Western Welding Academy
Gillette, WY (Hybrid)Full time$110K/yr – $130K/yr
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Brand Manager
Gillette, WY (Hybrid)
$110K/yr – $130K/yrManagerFull time
Posted 4 hrs ago
Job Description
Responsibilities
- Own the Avatar. Make sure we actually know exactly who we're for — mine sales-call transcripts into a living Why People Buy document, keep it refreshed monthly, and make sure every hook, script and ad traces back to it.
- Run the department on saves, not views. Set and defend the KPI scorecard. Review content against lead quality every month, and adjust the content — not the sales team — when the wrong applicants start showing up.
- Build the organic-to-paid flywheel. Push posting volume, find the outliers that clearly win, and make sure every paid ad is built from proven organic — not new footage shot specifically for ads.
- Architect content around one big idea. Keep everything we publish traceable to the mission and a defined set of supporting reasons — not whatever's trending that week.
- Hire the department's A-players. You're the first hire into this function and you build the bar for everyone who comes in behind you. Screen for critical thinking and coachability, and apply a simple filter: would we hire ten of this person?
- Manage and grow our videographer/editor. Set the shoot calendar, run the lifecycle-ad sequence, and own the monthly batch shoot that feeds the whole content pipeline.
- Partner with Revenue on the lead-scoring loop. Make sure lead quality and source-creative data actually flow back to marketing, and use it to make decisions — not assumptions.
- Own the automation build. Oversee the AI-driven content pipeline — scrape, theme, script, edit, post, learn — so output scales without scaling headcount.
- Steward the brand beyond students. Own our careers page and support our CEO's personal-brand content, because the same engine that attracts students also attracts the A-players we need to hire.
Requirements
- You've already built this somewhere else. You've scaled an organic or paid content function for a real brand and you can point to the number that proves it.
- You already think this way. Creative is the targeting, saves matter more than views, capture-don't-manufacture. If we have to explain why the old playbook stopped working, this isn't the role for you.
- You have a hiring bar, not just a headcount plan. You've hired A-players and let go of people who weren't, and you can tell the difference quickly.
- You're comfortable with data. You can tie a specific piece of content to a specific qualified applicant — not just a view count.
- You're a builder, not a caretaker. You're inheriting a team and a volume target, not a finished machine.
Preferred
- You've run a brand or content function through the exact constraint we're in now — low posting volume, no written Avatar, ads built from new shoots instead of proven organic.
- You've built or overseen a customer-research pipeline sourced from sales calls or customer interviews.
- You've personally hired multiple A-players into a function you built, and can walk us through how you screened them.
- You've overseen or used AI-driven content automation — scraping, scripting, or automated editing pipelines.
- You've worked in or sold into blue-collar, trade, or workforce-education markets.
Benefits
- Free medical option. Our Cigna HDHP plan is 100% company-paid for you and your family — $0 premium out of your paycheck. It's a high-deductible plan ($4,000 individual / $8,000 family) paired with an HSA.
- Money toward your health costs. Choose the HDHP and we add $1,000 a year to your Health Savings Account.
- Company-paid life insurance. $75,000 in coverage at no cost to you.
- 401(k) with a match. We match up to 3.5% of your pay to help you build for the future.
- Dental and vision coverage through Principal at a low monthly cost.
- Unlimited PTO from your very first day. No accrual, no waiting period — just plan ahead with your manager.
- Real hiring authority. You're building this department's bar, not filling a seat inside someone else's.
- A mission that matters. Your work helps put people into life-changing careers and helps rebuild America's skilled workforce, one welder at a time.
Western Welding Academy
☎️ 307-284-5313Voted #1 Welding School in the WorldWestern Welding Academy is owned and operated by REAL pipe welders. We are training the next generation pipe welders and pipe fitters to help fill the huge demand for SKILLED labor in this growing economy. Here at Western Welding Academy in Gillette, Wyoming we have a hands on team dedicated to bring fresh new talent to the pipe welding Industry. It started with the passion of our Founder and Owner. With 13 years of experience, success, and growth in the field, Tyler Sasse wanted to give back to the trade and decided to start the school and provide the training to new generation of upcoming pipe welders providing them the worlds best welding program ever created. No other welding school offers this!At WWA, we are committed to ensuring students get round the clock support and the highest quality of training needed to go on to turn out some of the finest pipe welders in the industry.Every Employee at WWA is devoted to enabling your success which is why we try to make it as easy as possible for students to attain their full potential and cater to all their needs during the training process.We offer full financing options, accommodation and are committed to finding students potential weekend work during the five month training to help with any costs incurred. WWA students receive employment training. WWA maintains an employment board in the break room for students to monitor and see possible opportunities.
Salaries
Posted range
$110K/yr – $130K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
5 (7% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1
Headcount Trend
Current headcount: ~71