2 weeks ago
Senior Manager, Performance & Organic Growth Marketing
Hydrafacial
USA (On-site)Full time$121K/yr – $143K/yr
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Senior Manager, Performance & Organic Growth Marketing
USA (On-site)
$121K/yr – $143K/yrSenior Level7+ years expFull time
Posted 2 weeks ago
Job Description
Responsibilities
- Lead full-funnel paid media strategy and execution across channels including Google, Meta, LinkedIn, Microsoft, and content syndication, with device lead generation as the primary objective.
- Develop and execute SEO, AEO, and GEO strategies that increase brand visibility across traditional and AI-driven search and generate qualified organic traffic.
- Manage digital agency partners across paid media and organic search, including strategy, budget pacing, performance, quality, and KPI accountability.
- Collaborate with Digital Experience, Brand, Creative, and Influencer Marketing to develop conversion-focused landing pages, content, and creative across provider and consumer audiences.
- Partner with Sales Operations and Analytics to optimize lead scoring, lead mapping, attribution, tracking, and reporting across the marketing and CRM technology stack.
- Establish channel benchmarks and analyze campaign, search, pipeline, and full-funnel performance to identify opportunities and deliver actionable recommendations.
- Build and manage a continuous testing and optimization roadmap across creative, content, landing pages, and lead forms, incorporating learnings into future strategies.
- Develop digital strategies that strengthen consumer awareness and engagement while connecting consumer activity to provider demand, pipeline, and account growth.
- Perform other duties as assigned.
Requirements
- 7+ years of experience in digital or performance marketing with demonstrated experience driving B2B or B2B2C growth.
- Proven experience managing paid media strategy, campaigns, budgets, and agency partners across major digital advertising platforms.
- Experience with SEO and emerging AI-driven search strategies, including AEO and/or GEO.
- Experience with lead generation, lead scoring, attribution, and marketing/CRM technology.
- Experience using digital analytics and measurement tools such as GA4, Google Tag Manager, and business intelligence platforms.
- Experience developing and evaluating structured A/B or multivariate tests across digital campaigns, creative, landing pages, or lead forms.
- Strong analytical, project management, and cross-functional communication skills with the ability to manage multiple priorities in a fast-paced environment.
Preferred
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Experience driving pipeline within a complex B2B sales environment, such as capital equipment, medical devices, SaaS, aesthetics, or a related industry.
- Experience with HubSpot, Salesforce CRM, Power BI, or similar marketing, CRM, and reporting platforms.
- Experience managing performance marketing across multiple brands, verticals, or audience segments.
Benefits
- PERKS! Benefits include: Medical insurance, dental insurance, vision insurance, FSAs, HSAs, accident insurance, pet insurance, company-paid life and AD&D insurance, company-paid long-term and short-term disability insurance, 401(k) with employer match, paid time off (PTO), and paid holidays.
Hydrafacial
2.4 Glassdoor
Hydrafacial is a wholly owned subsidiary of The Beauty Health Company (NASDAQ: SKIN), a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: HydrafacialTM in hydradermabrasion, SkinStylusTM in microneedling, and KeraviveTM in scalp health. Together, with our powerful global community of estheticians, partners and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/, and learn more at beautyhealth.com.
Founded in 1997
Long Beach, California, USA
690 employees (60 in marketing)
21% recommend to a friend
1% CEO approval
Salaries
Posted range
$121K/yr – $143K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
47 (7% of company)
Median Career Experience
15 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1
People
Traffic Signals
Monthly Visitors
70K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
39.4%
Direct
49.2%
Referral
6.6%
Social
3.1%
Paid
1.4%
Headcount Trend
Current headcount: ~690