2 months ago
Senior Manager, Digital Growth Marketing
Hydrafacial
USA (On-site)Full time$121K/yr – $140K/yr
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Senior Manager, Digital Growth Marketing
USA (On-site)
$121K/yr – $140K/yrSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive growth across paid and organic channels in a B2B/B2B2C setting with AI-enabled search and data tooling.
- Own full-funnel paid media and SEO strategy across Google, Meta, LinkedIn, and Content Syndication.
- Must-have: 7+ years in growth marketing with strong B2B pipeline experience and HubSpot/Salesforce integration.
- Standout: Experience expanding Clay for lead discovery and integration with HubSpot.
Job Description
Responsibilities
- Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through.
- Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic.
- Manage digital agency relationship across paid and SEO/AI, ensuring strategy accountability, budget pacing, and KPI delivery.
- Partner with Digital Experience on landing pages and on-page content, site architecture, and structured data optimized for both traditional and AI-driven search.
- Partner with the Influencer Marketing Manager and Creative team to create performance-driven content that supports full-funnel strategy across B2B and B2B2C audiences.
- Work cross-functionally with IT and Sales Ops to ensure ad tracking, attribution, and reporting are accurate across all growth platforms.
- Share strategy, learnings, and best practices with global marketing partners to support international growth efforts.
- Establish benchmarks across paid and organic channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into actionable optimization recommendations.
- Explore Clay as a core growth tool, leveraging it for lead discovery, data enrichment, outbound campaign sequences, and intelligent lead routing.
- Identify opportunities to expand Clay’s use across the funnel, including integration with HubSpot, ad platforms, and sales enablement tools.
- Stay current on AI-powered prospecting and enrichment tools; evaluate and recommend new capabilities that improve pipeline quality and efficiency.
- Manage marketing operations infrastructure that powers pipeline growth, including lead mapping, and attribution model.
- Manage offline marketing event list imports, ensuring accurate attribution, clean data entry, and seamless handoff to sales.
- Track full-funnel KPIs (traffic, leads, conversion, pipeline, CAC, ROI), ensuring alignment across paid, organic, and outbound channels, and translate into actionable insights.
Hydrafacial
2.4 Glassdoor
Hydrafacial is a wholly owned subsidiary of The Beauty Health Company (NASDAQ: SKIN), a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: HydrafacialTM in hydradermabrasion, SkinStylusTM in microneedling, and KeraviveTM in scalp health. Together, with our powerful global community of estheticians, partners and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/, and learn more at beautyhealth.com.
Founded in 1997
Long Beach, California, USA
690 employees (60 in marketing)
21% recommend to a friend
1% CEO approval
Traffic Signals
Monthly Visitors
70K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
39.4%
Direct
49.2%
Referral
6.6%
Social
3.1%
Paid
1.4%
Headcount Trend
Current headcount: ~690
Marketing Team
Marketing Team Size
47 (7% of company)
Marketing Roles Posted (Last 30 Days)
2