Responsibilities
- Manages end-to-end proposal process, including timelines, content development, reviews, and final delivery, working with multiple team members to ensure delivery under tight deadlines
- Leads RFP, RFQ, and proactive proposal development ensuring tailored, consultative proposals that clearly address prospect challenges, articulate value, and differentiate our solutions
- Partners closely with sales to align on win strategy, messaging, and positioning for each opportunity
- Drives continuous improvement of proposal performance, including advancement and win rates, by establishing and monitoring metrics, and recommending improvements based on insights
- Collaborates with sales, marketing, and product to develop and maintain high-impact sales materials, including presentations and supporting assets
- Ensures consistency in messaging, positioning, and storytelling across proposals, presentations, and other sales assets
- Continuously refines materials based on feedback from sales, prospects, and win/loss insights
- Manages the content repository for proposals, RFP responses, and sales materials
- Establishes and enforces content governance standards to ensure accuracy, quality, and alignment with evolving offerings and positioning
- Creates, updates and maintains templates, workflows, tools and best practices to improve speed, quality, and consistency of proposal development.
Requirements
- Bachelor’s degree in Business, Marketing, Communications or related field or equivalent required
- Typically has a minimum of 5 years’ experience
- Background in proposal development, sales enablement, product marketing, or go-to-market strategy
- Experience working with proposal software, content repositories or knowledge bases
- Experience in healthcare, digital agencies, SaaS, or CMS platforms
