Own multi-channel copy for a fashion-forward brand, shaping the voice, messaging, and storytelling across digital, social, retail, and print while staying razor-focused on brand guidelines and cultural relevance.

Copy Development and Editing: Write and refine on-brand copy for campaigns and product launches across channels.
Cross-functional Messaging: Align with product, merch, and creative teams to ensure messaging resonates with the target audience and stays current.
Brand Voice and Campaign Strategy: Maintain tone consistency, contribute to brainstorms, and inform creative direction with market and cultural insights.

Job Description

Responsibilities

Support Copy Development: Assist in writing clear, engaging, and on-brand copy for a variety of marketing channels including digital, social, retail, and print.
Collaborate with Creative Teams: Work closely with designers, art directors, and other creatives to ensure copy and visuals align seamlessly across campaigns.
Contribute to Campaign Messaging: Help develop messaging for global product launches, seasonal campaigns, and brand storytelling initiatives.
Maintain Brand Voice: Ensure all copy adheres to the brand’s tone, voice, and messaging guidelines across all consumer touchpoints.
Become a Product Expert: Partner with product and merch teams to help create a cross-functional workflow that keeps copy accurate and up-to-date.
Participate in Brainstorms: Bring fresh ideas and creative thinking to team brainstorms and concept development sessions.
Edit and Proofread: Review and refine copy for clarity, grammar, and consistency, supporting quality control across deliverables.
Stay Culturally and Creatively Informed: Keep up with industry trends, cultural moments, and competitor activity to inform relevant and resonant copywriting.

Requirements

1-3 years of experience
Strong Writing and Editing Skills – Ability to craft clear, engaging, and grammatically sound copy that aligns with brand voice and tone.
Creative Thinking – A passion for storytelling and the ability to generate fresh, original ideas that resonate with diverse audiences.
Attention to Detail – Precision in grammar, spelling, and punctuation, as well as consistency in tone and messaging across platforms.
Collaboration and Communication – Comfort working in a team environment and communicating effectively with designers, marketers, and other stakeholders.
Adaptability – Ability to shift between different types of writing (e.g., campaign headlines, product descriptions, social captions) and respond to feedback constructively.
Time Management – Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.
Curiosity and Cultural Awareness – A keen interest in trends, pop culture, and consumer behavior to help inform relevant and resonant messaging.
Basic Understanding of Marketing and Branding – Familiarity with how copy supports broader marketing goals and contributes to a cohesive brand experience.
Location requirement: hybrid schedule out of our HQ in Costa Mesa, CA 3 days a week.

Preferred

Benefits

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Vans

Vans is a globally iconic skate brand, forever rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends, and we are constantly inspired by the future generation of positive catalysts. At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 1.Effortless Authenticity: We embrace those who are unapologetically themselves.2.Radical Creativity: Creativity remains key to everything we do.3.Unconventional Community: We are inclusive and connected to our consumers, our communities and each other.4.Relentless Passion: We listen to our people, our athletes and our consumers.5.Playful Irreverence: We see through the eyes of youth and celebrate the underdog spirit, so we never take ourselves too seriously.VF Corporation VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive.

Founded in 1966

Costa Mesa, California, USA

9.7K employees (744 in marketing)

www.vans.com/careers

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$558.7K

Traffic Source Mix

43.3%

Direct

49.8%

Referral

3.2%

Social

2.8%

Paid

0.8%

Headcount Trend

Current headcount: ~9.7K

Marketing Team

Marketing Team Size

491 (5% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Vans Debuts Premium Old Skool Music Collection

Feb 4, 2025 • PR Newswire

Abercrombie is coming to Center City, replacing Vans on Walnut Street

Dec 24, 2024 • https://www.inquirer.com

Vans maker VF Corp. rallies on results, and CEO says he feels good about Q3

Oct 28, 2024 • Morningstar

Responsibilities

Support Copy Development: Assist in writing clear, engaging, and on-brand copy for a variety of marketing channels including digital, social, retail, and print.
Collaborate with Creative Teams: Work closely with designers, art directors, and other creatives to ensure copy and visuals align seamlessly across campaigns.
Contribute to Campaign Messaging: Help develop messaging for global product launches, seasonal campaigns, and brand storytelling initiatives.
Maintain Brand Voice: Ensure all copy adheres to the brand’s tone, voice, and messaging guidelines across all consumer touchpoints.
Become a Product Expert: Partner with product and merch teams to help create a cross-functional workflow that keeps copy accurate and up-to-date.
Participate in Brainstorms: Bring fresh ideas and creative thinking to team brainstorms and concept development sessions.
Edit and Proofread: Review and refine copy for clarity, grammar, and consistency, supporting quality control across deliverables.
Stay Culturally and Creatively Informed: Keep up with industry trends, cultural moments, and competitor activity to inform relevant and resonant copywriting.

Requirements

1-3 years of experience
Strong Writing and Editing Skills – Ability to craft clear, engaging, and grammatically sound copy that aligns with brand voice and tone.
Creative Thinking – A passion for storytelling and the ability to generate fresh, original ideas that resonate with diverse audiences.
Attention to Detail – Precision in grammar, spelling, and punctuation, as well as consistency in tone and messaging across platforms.
Collaboration and Communication – Comfort working in a team environment and communicating effectively with designers, marketers, and other stakeholders.
Adaptability – Ability to shift between different types of writing (e.g., campaign headlines, product descriptions, social captions) and respond to feedback constructively.
Time Management – Strong organizational skills and the ability to manage multiple projects and deadlines in a fast-paced environment.
Curiosity and Cultural Awareness – A keen interest in trends, pop culture, and consumer behavior to help inform relevant and resonant messaging.
Basic Understanding of Marketing and Branding – Familiarity with how copy supports broader marketing goals and contributes to a cohesive brand experience.
Location requirement: hybrid schedule out of our HQ in Costa Mesa, CA 3 days a week.

Preferred

Benefits

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.