The role is to lead a unified, multi-school marketing and communications function, shaping strategy, brand architecture, and integrated campaigns while building and guiding a cross-school team to drive enrollment and elevate national reputation.

Owns strategic marketing direction across three schools and alignment with enrollment goals
Leads a multi-disciplinary team and scalable operating model
Drives integrated campaigns, data-informed optimization, and brand storytelling

Job Description

Responsibilities

Strategic Leadership & Vision
- Develop and lead a comprehensive, multi-year marketing and communications strategy across GSSW/MCE/GSPP that aligns with institutional priorities, enrollment goals, and brand positioning.
- Serve as the marketing strategist and advisor to senior leadership, shaping growth strategies, program positioning, and market expansion opportunities.
- Establish a unified yet differentiated brand architecture that elevates both schools while leveraging shared strengths and efficiencies.
- Identify emerging trends, technologies, and market opportunities to continuously evolve strategy and maintain competitive positioning.
Team & Operational Leadership
- Lead, structure, and grow a high-performing, integrated marketing and communications team across both schools, including hiring, coaching, and performance management.
- Create scalable systems, workflows, and governance models to support efficient and effective execution across a broader organizational scope.
- Foster a culture of innovation, collaboration, accountability, and continuous improvement within the team.
- Oversee resource allocation and budget strategy across both schools, ensuring strong ROI and alignment with strategic priorities.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
7+ years of progressive experience in marketing and communications, with increasing scope and leadership responsibility.
3+ years of experience leading and managing marketing teams.
Demonstrated experience developing and executing strategic marketing plans with measurable outcomes.

Preferred

Master’s degree in Marketing, Communications, or related field.
Experience in higher education or similarly complex, mission-driven organizations.
Experience managing multi-unit or enterprise-level marketing functions.
Advanced expertise in CRM platforms and marketing analytics tools.
Relevant digital marketing certifications (e.g., Google Analytics, Google Ads)

Benefits

The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver.

University of Denver

Founded in 1864 — just a few years after the city of Denver itself was founded—the University of Denver is one of the country's premier private universities. The University's 125-acre campus, a few miles south of downtown Denver, is home to about 12,000 students hailing from all regions of the United States and 83 other countries. The University offers more than 100 undergraduate programs of study and more than 120 graduate and professional programs. DU is recognized as a Doctoral/Very High Research University (or “R1”) by the Carnegie Classification of Institutions of Higher Education. The University of Denver may delete posts or comments that promote for-profit ventures that do not comply with DU policies. Posts that are grossly off-topic, abusive, contain profanity, pornography, are threatening, contain discriminatory language or language of bias or hate, and the like will not be tolerated. This page is moderated by DU staff to maintain safety and ensure appropriate interactions. Posts concerning safety and discrimination will be brought to the immediate attention of Campus Safety and/or Office of Diversity, Equity, and Inclusion.

Founded in 1908

Denver, Colorado, USA

5.7K employees (318 in marketing)

du.edu

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1.2M

Monthly Google Ads Budget

$932.9K

Traffic Source Mix

40.7%

Direct

51.6%

Referral

Social

0.9%

Paid

0.6%

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