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Serino Coyne logo
4 months ago

Media Director, Digital Focus

Serino Coyne

New York, USA (On-site)Full time$100K/yr – $115K/yr
Serino Coyne logo
4 months ago

Media Director - Digital focus

Serino Coyne

New York, USA (On-site)Full time$100K/yr – $115K/yr
Serino Coyne logo
5 months ago

Assistant Media Planner/Buyer

Serino Coyne

New York, USA (On-site)Full time$48K/yr – $50K/yr
Serino Coyne logo
5 months ago

Assistant Account Executive

Serino Coyne

New York, USA (On-site)Full time$48K/yr – $50K/yr
Serino Coyne logo
5 months ago

Social Media Coordinator

Serino Coyne

New York, USA (On-site)Full time$48K/yr – $50K/yr

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5 jobs
Serino Coyne logo

Media Director, Digital Focus

Serino Coyne

New York, USA (On-site)

$100K/yr - $115K/yrAgencyFull-timeSenior level6+ years exp.
4 months ago
Serino Coyne logo

Media Director - Digital focus

Serino Coyne

New York, USA (On-site)

$100K/yr - $115K/yrAgencyFull-timeDirector/executive6+ years exp.
4 months ago
Serino Coyne logo

Assistant Media Planner/Buyer

Serino Coyne

New York, USA (On-site)

$48K/yr - $50K/yrAgencyFull-timeIntern/new grad
5 months ago
Serino Coyne logo

Assistant Account Executive

Serino Coyne

New York, USA (On-site)

$48K/yr - $50K/yrAgencyFull-timeEntry level1+ years exp.
5 months ago
Serino Coyne logo

Social Media Coordinator

Serino Coyne

New York, USA (On-site)

$48K/yr - $50K/yrAgencyFull-timeEntry level2+ years exp.
5 months ago
Serino Coyne logo
Serino Coyne

Media Director, Digital Focus

New York, USA (On-site)

$100K/yr – $115K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital media leadership for an agency, owning campaigns, reporting, and client-facing leadership across paid search and paid social.

  • Own and optimize digital media plans and campaigns end-to-end
  • Must-have: 6+ years in digital media with GA4/Google Ads and Meta Ads expertise
  • Standout: Cross-functional leadership and client-facing presentation skills

Job Description

Responsibilities

  • Strategize, create, and lead, and oversee innovative and impactful digital media plans
  • Ensure campaigns are continuously optimized and running efficiently
  • Provide insights and optimizations for weekly or biweekly client reports
  • Provide overall digital expertise for the agency as a whole. Act as though leader for client initiatives.
  • Serve as key member of the new business team.
  • Work with Insights team on revamping agency reporting structure.
  • Manage paid search campaigns through Google Ads with help of assistant planners
  • Devise paid social strategy and implement in partnership with social teams and assistant planners
  • Communicate with clients in an effective manner via email and in person. Effectively serve as media/client lead to select client list
  • Present media plans, digital media reports, and any industry information to clients and account teams

Requirements

  • 6+ years of experience in a relevant field, with a bachelor's degree or higher
  • Expertise in GA4, Google Ads, Meta Ads - additional paid social platforms a plus
  • Expertise in all Microsoft Office applications
  • Strong analytical and mathematical skills
  • Ability to find and tell stories from paid media results
  • Strong presentation skills – ability to engage and present effectively in a client room
  • Strong interpersonal skills; able to build positive working relationships with clients, colleagues and vendors.
  • Ability to lead client relationships
  • Experience managing 1-2 junior-level employees
  • Excellent written/verbal communication

Preferred

  • additional paid social platforms a plus
  • Interest in performing arts and live entertainment a plus

Benefits

  • This is a full-time, regular, benefits-eligible position.
Serino Coyne logo

Serino Coyne

We’re Serino Coyne, the world’s first advertising and marketing agency for live entertainment, cultural institutions, and attractions. We’ve got the arts down to a science, and we’ve never been afraid to experiment – which is a big reason our clients are some of the most iconic brands in the world. They include WICKED, THE OUTSIDERS, Manhattan Theatre Club, MoMA, Alvin Ailey American Dance Theater, and the New York Philharmonic. We’re a full-service agency, with expertise in everything from brand strategy and development to media planning to influencer marketing. Across the board, all of us are passionate about the arts and put a lot of love into our work. That’s key to our success and makes our team as once-in-a-lifetime as the brands we build.

Founded in 1977
New York, Iowa, USA
81 employees (32 in marketing)
serinocoyne.com

Salaries

Posted range

$100K/yr – $115K/yr

Taken straight from the job posting.

See all Serino Coyne salaries

Marketing Team

Marketing Team Size
21 (26% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~81

Recent News

A startup is putting ads inside Ubers and Lyfts
Apr 1, 2019 • Digiday
Disney Puts Consumers On Stage in New 360 Video Ad for Aladdin on Broadway
Jun 12, 2018 • Adweek

Links

serinocoyne.comLinkedInX (Twitter)Crunchbase