Responsibilities

• Own the strategy for paid digital media (search, social, display, video), SEO, and performance marketing.
• Optimize media mix and budget allocation to improve acquisition and ROI.
• Manage digital agencies and internal teams to ensure effective campaign execution.
• Lead marketing spend audits and establish a framework to optimize budget allocation.
• Define regional and co-op strategies to amplify media effectiveness and strengthen franchisee collaboration.
• Develop regional marketing playbooks aligned with national strategy, covering local store marketing (LSM), new clinic launches (NCL), and SEO.
• Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams.
• Support local marketing activations and establish marketing spend compliance processes.
• Ensure consistency of brand voice and messaging across national, regional, and local campaigns.
• Partner with creative and content teams to deliver integrated, multi-platform campaigns.

Requirements

• 10+ years of experience in digital marketing and/or regional marketing, specifically within a franchisor brand and multi-unit retail environment.
• 3+ years in a senior leadership role, with success leading cross-functional and agency teams.
• Deep expertise in paid media, SEO, performance marketing, and regional marketing strategy.
• Strong financial and business acumen; ability to optimize marketing spend and drive outcomes.
• Experience developing and executing integrated campaigns across national and local levels.
• Strong coaching, mentoring, and change management skills.
• Excellent strategic thinking, organizational influence, and forward vision.
• Familiarity with CRM, CMS, and marketing automation platforms a plus.
• This role follows a hybrid schedule and will require an in-office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday-Thursday).

Benefits

• Work/Life Balance
• Comprehensive Health Benefits
• Engaging Company Culture
• On-Site Amenities
• Career Development and Support
• Employee Recognition
• Diversity, Equity & Inclusion