6 weeks ago
Marketing Coordinator, Brand & Asset Management
Original X Productions
New York City, NY (Remote)Full time$65K/yr – $75K/yr
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Marketing Coordinator, Brand & Asset Management
New York City, NY (Remote)
$65K/yr – $75K/yrMid Level3+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end licensor approval pipeline for creative and brand campaigns, coordinating internal teams and external licensors to hit deadlines and maintain asset integrity.
- Owns and tracks all asset requests and promotional approvals using Monday.com and related tools.
- Coordinates briefs, deadlines, and deliverables across creative, legal, and production to ensure timely execution.
- Incorporates licensor feedback and maintains versioned asset management for cross-department initiatives.
Job Description
Responsibilities
- Own and manage the intake and tracking of all asset requests and promotional initiatives requiring partner approval using Monday.com or other workflow tools
- Prioritize and distribute briefs and approval requests to appropriate teams, ensuring clarity around deadlines, scope, and deliverables
- Track progress on all open requests and projects, ensuring milestones are met and deliverables are distributed on time
- Maintain organization of assets and collateral, ensuring proper file management and version control
- Manage the full IP/licensor approval process for creative and brand assets and promotional programming, ensuring all deliverables meet required standards and timelines
- Ensure proper timelines are followed throughout full process, including planning, design, approval request, and execution/implementation
- Serve as the primary point of contact with licensor submission platforms, uploading, tracking, and reporting the status of all submitted assets
- Collaborate with internal teams and key stakeholders to ensure licensor feedback is gathered, processed, and incorporated into final deliverables in a timely manner
- Communicate effectively with external licensors and internal stakeholders, ensuring transparency throughout the approval process
- Track and collate feedback on campaign proposals and briefs from stakeholders and licensors, and relay it clearly back to appropriate action item owners for revisions and/or execution
- Provide preliminary internal feedback on new/proposed initiatives based on prior licensor review notes to streamline partner approvals
- Liaise with key internal support teams (legal, finance) to assist with vendor onboarding and contract review
- Interface with creative team, marketing team, and retail team to manage cross-departmental initiatives (e.g., retail style guides, VIP (and VVIP) experiences, guest-facing special event programming)
- Provide regular status updates to key stakeholders and senior management, highlighting project timelines, key deliverables, and any potential roadblocks
- Serve as the primary administrator for Monday.com, ensuring that workflows, project boards, and task tracking systems are consistently up to date
- Develop and maintain best practices for workflow management, including streamlining processes for creative request submissions, approvals, and asset delivery
- Identify and implement efficiencies in project tracking, communication, and campaign/asset management to improve team (and company) productivity
Original X Productions
Original X Productions is a leader in creating and operating live events and immersive location-based entertainment worldwide. Focused on creating unforgettable experiences, OGX transforms how audiences connect with their favorite entertainment properties. OGX has entertained over 2 million guests with its standout attractions, including The FRIENDSTM Experience, The Office Experience, and Harry PotterTM: Magic at Play. This year marks the 5th anniversary of The FRIENDSTM Experience, which has traveled to 22 locations across eight countries and has permanent locations in New York, with upcoming expansions in London and Las Vegas. In an innovative new venture, OGX has partnered with Hershey to develop an original experience that will showcase OGX's storytelling capability and creative approach in the location-based entertainment industry, which will debut in the Fall of 2024.
63 employees (15 in marketing)
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
29.1%
Direct
46.5%
Referral
5.8%
Social
17%
Paid
1.4%
Headcount Trend
Current headcount: ~64
Marketing Team
Marketing Team Size
7 (11% of company)