3 months ago
VP eCommerce & Omnichannel Marketing
Milwaukee Tool
Milwaukee, WI (On-site)Full time
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VP eCommerce & Omnichannel Marketing
Milwaukee, WI (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 3 months ago
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Job Summary
Drive Milwaukee Tool’s eCommerce and omnichannel growth as VP, defining strategy and organization for a 3–5 year future.
- Must-have: 10+ years in ecommerce/omnichannel leadership with large retail partners (e.g., Home Depot).
- Standout: Advising executives on strategy and leading a modernized operating model in a matrix organization.
Job Description
Responsibilities
- Establish eCommerce as a strategic, P&L-driven commercial channel
- Define the enterprise vision, roadmap, operating model and strategy for eCommerce and omnichannel growth over the next 3–5 years
- Act as a senior cross-functional advisor to other vice presidents and executive leaders on omnichannel strategy, organization design, and future commerce priorities
- Provide deep expertise in retailer and distributor ecommerce/omnichannel platforms (e.g., Home Depot), including how search, assortment, content, pricing, and fulfillment drivers influence performance, and translate those insights into strategies that drive preference and disproportionate growth for Milwaukee Tool
- Act as a change agent, leading cross-functional transformation to modernize how Milwaukee Tool competes in a digital-first marketplace and ecosystem
- Design the future-state organizational architecture, including roles, responsibilities, decision rights, governance forums, and shared KPI frameworks, with a mindset of the optimal structure for the organization, not to simply increase span of control
- Formalize, actively manage and enforce programs and cadence necessary to drive program compliance for IMAP and Authorized Seller programs
- Own digital shelf performance across retailer.com and distributor.com platforms, including search visibility, content effectiveness, and conversion
- Partner with Brand & Digital Product teams to establish a full-funnel commerce media approach spanning online, in-store, creator/influencer, and closed-loop measurement opportunities, including Home Depot Orange Apron Media, Ace RedVest Media, and future distributor-led media program
Requirements
- Bachelor’s degree required
- MBA or advanced degree preferred
- 10+ years of progressive leadership experience in eCommerce, omnichannel commerce, digital sales, or commercial growth roles
- Direct experience working with large omnichannel retail partners and/or distributors, with Home Depot or similar partners strongly preferred
- Experience within consumer durables, tools, hardware, industrial, or comparable physical product categories preferred
- Senior commercial leader with a demonstrated ability to own and drive P&L‑based growth through eCommerce and omnichannel channels
- Deep experience across retailer.com, distributor.com, and retail media ecosystems, with a strong understanding of how these platforms drive commercial results
- Proven expertise in digital shelf performance, including search, content, assortment, pricing, fulfillment, and conversion driversTrack record of developing and executing multi‑year enterprise strategies that deliver profitable growth at scale
- Experience serving as a cross‑functional leader and advisor to executive stakeholders on omnichannel strategy, organization design, and future commerce priorities
Preferred
- MBA or advanced degree
- Home Depot or similar partner experience strongly preferred
- Experience in consumer durables, tools, hardware, industrial, or comparable physical product categories preferred
Benefits
- Robust health, dental and vision insurance plans.
- Generous 401 (K) savings plan.
- Education assistance.
- On-site wellness, fitness center, food, and coffee service.
Milwaukee Tool
3.4 Glassdoor
For over 100 years, Milwaukee Tool has led the industry with innovative solutions that redefine performance, productivity, and safety for the professional trades. Fueled by an unwavering commitment to its users, Milwaukee Tool pioneers breakthrough technologies, products, and services that empower tradespeople to excel in their work and return home safely each day. Milwaukee is dedicated to delivering a steady stream of advanced, trade-specific solutions from its global research, design and development facilities located across southeast Wisconsin.We enable a fast-paced design environment where our employees experience the challenge and satisfaction of seeing a product evolve from concept to the shelves of our retail and distribution partners and into the hands of our professional users on the jobsite.At Milwaukee Tool, we recognize your career path is as individual as you are. Whether you are considering joining us early in your career or you have been in the workforce for years, our priority is to help you meet your professional goals. Being part of a fast paced and innovative culture, professional development....WE CREATE EMPOWERED LEADERSCommunity Guidelines > https://bit.ly/3sZqQMQ
Founded in 2017
Brookfield, Wisconsin, USA
9.3K employees (548 in marketing)
60% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
584.9M
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%
Headcount Trend
Current headcount: ~9.3K
Marketing Team
Marketing Team Size
416 (4% of company)