2 months ago
Public Relations Senior Account Executive
TURNER Public Relations
USA (Remote)Full time$70K/yr – $85K/yr
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Public Relations Senior Account Executive
USA (Remote)
$70K/yr – $85K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own media-relations and influencer programs for national travel accounts, coordinating proactive outreach, tours, and travel familiarization while shaping fresh story angles and journalist relationships to drive editorial coverage.
- Media & Influencer Program Management: plan and execute proactive media relations and paid influencer programs to meet client objectives.
- Story Development & Pitching: brainstorm fresh angles and pitch to journalists and social influencers, tracking results.
- Account Coordination & Travel Activation: support media tours, client-facing materials, budgets, and cross-functional collaboration to deliver on deliverables.
Job Description
Responsibilities
- Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties
- Contributes 60 percent of time to proactive media relations and influencer programming
- Plans, implements and manages client media tours and in-destination media visits
- Assists with planning and conducts media familiarization tours. This may include international travel (passport required)
- Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
- Understands and prioritizes the objectives of each client; anticipates needs in advance
- Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
- Brainstorms new, fresh story angles and proactively pitches them to relevant media
- Develops and maintains solid relationships with journalists and social media influencers
- Stays updated on social media trends to provide recommendations to client about how social media channels can best be used
Requirements
- 5 to 7 years of communications experience in the travel industry; agency experience preferred
- Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
- BA or BS in public relations, journalism, communications or related fields is preferred
- Excellent interpersonal and communication skills
- Proficient in AP Style
- Previous experience coordinating media familiarization tours and/or desk side tours
- Possesses excellent writing skills, with a strong attention to detail
- Uses social media tools regularly and has experience integrating social media into public relations programs
- Proficiency using Cision, Muckrack, news wires, MS applications
- A current passport and a willingness to travel as needed for clients
TURNER Public Relations
We’re a nimble team of expert communicators. We craft stories that resonate and know how to deliver them in the diverse places - and platforms - that matter. We’re more than a public relations agency; we’re more than a social media firm. We’re a creative communications agency that delivers branding innovation.
Traffic Signals
Monthly Visitors
2.8K
Traffic Source Mix
Search
44.9%
Direct
35.8%
Referral
5%
Social
13.2%
Paid
1%
Headcount Trend
Current headcount: ~159
Marketing Team
Marketing Team Size
16 (10% of company)