Own multi-channel strategy, budget allocation, and testing roadmaps across brand and local media.
Must-have: 10+ years in performance or paid media leadership.
Standout: Leads senior staff and agency partnerships to deliver measurable optimization.

Job Description

Responsibilities

Own end-to-end performance strategy across brand and local media, ensuring alignment to conversion goals, lead volume, and efficiency metrics (CPL / CPA)
Translate commercial objectives into actionable media plans, including budget allocation, channel mix optimization, target CPA guidance, and structured testing roadmaps across audiences, creative, formats, and bidding
Deliver weekly performance recommendations to executive leadership, including spend adjustments, scaling opportunities, and key risks with mitigation plans
Continuously evaluate tradeoffs between brand and local investment, ensuring decisions reflect total system performance rather than channel-level optimization
Leverage platform data and MTA insights to identify performance drivers, inefficiencies, and areas of diminishing return
Partner with Analytics to prioritize and operationalize MTA use cases, ensuring insights translate into clear media decisions
Validate and challenge performance assumptions, particularly around incrementality across channels (e.g., search vs. social)
Ensure data and insights consistently lead to optimization actions, not just reporting outputs
Lead brand and preferred local agencies, setting clear expectations for optimization cadence, testing rigor, and reporting quality
Facilitate regular agency meetings, including performance reviews and ongoing working sessions to assess results and priorities

Requirements

10+ years of experience in performance marketing, growth marketing, or paid media leadership roles
Proven ownership of multi-channel media performance, including budget allocation and efficiency optimization
Strong experience leading and managing agency partners with a focus on accountability and outcomes
Deep understanding of paid media channels, including paid search and paid social
Experience working with attribution models (MTA or similar) and Marketing Mix Modeling, applying insights to decision making
Strong cross-functional leadership skills and ability to influence across teams
Excellent communication skills, with the ability to translate complex data into clear recommendations
Bachelor’s degree in Marketing, Business, or a related field

Preferred

Experience in franchise, multi-location, or lead-generation businesses strongly preferred

Benefits

Full-time team members are eligible for health, dental and vision insurance
401k with company matching up to 3.5% and company provided life insurance
Employee Assistance Program
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School

Primrose Schools

Primrose Schools® is a national franchise company that provides high-quality early education and care to children and families across America. Our state-of-the-art school environment, exclusive Balanced Learning® approach and national Cognia® accreditation have set us apart in the early education and care industry for over 40 years. There are more than 500 Primrose schools nationwide, serving children 6 weeks old through kindergarten and after school. Each school is independently owned and operated by dedicated Franchise Owners who partner with parents to help children build a strong foundation for future learning and life.

Founded in 1982

Atlanta, Georgia, USA

8.1K employees (71 in marketing)

www.primroseschools.com

Traffic Signals

Monthly Visitors

135.5K

Monthly Google Ads Budget

$257.6K

Traffic Source Mix

48.9%

Direct

43.2%

Referral

6.4%

Social

0.8%

Paid

0.6%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size

55 (1% of company)

Marketing jobs

Director, Brand & Local Media

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All marketing roles in the US

Director, Brand & Local Media

Field Marketing Operations Manager

Field Marketing Manager

Director, Brand & Local Media

Director, Brand & Local Media

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Primrose Schools

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Director, Brand & Local Media

Field Marketing Operations Manager

Field Marketing Manager

Director, Brand & Local Media

Director, Brand & Local Media

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Primrose Schools

Traffic Signals

Headcount Trend

Marketing Team

Recent News