4 weeks ago
Growth Content Manager (Sports & Prediction Markets)
Crypto.com
Dallas, TX (Hybrid)Full time$80K/yr – $120K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Growth Content Manager (Sports & Prediction Markets)
Dallas, TX (Hybrid)
$80K/yr – $120K/yrMid LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel sports content strategy and execution from calendar to performance, focusing on NFL through college hoops, with tight coordination across SEO/AEO, Paid, Affiliate, Social and Product to drive organic visibility, engagement, and monetization.
- Content planning and execution across web, SEO/AEO, affiliate, social, and other channels, with a focus on major US sports.
- Channel alignment and performance thinking with SEO/AEO, Paid, Affiliate, Social and Product to balance speed, accuracy and commercial value.
- AI-assisted production workflows to accelerate output while maintaining quality.
Job Description
Responsibilities
- Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
- Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
- Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
- Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
- Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
- Brief internal and external writers, editors and subject matter experts
- Monitor content performance and use insights to improve planning, prioritisation and execution
- Work with internal and external resources to support digital PR efforts
- Set up detailed SEO and AEO tracking and reporting
- Utilise and enhance AI content production workflows to speed up production
Requirements
- Experience in sports content, iGaming, or a similar digital content role
- Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball
- Experience creating and managing content calendars across multiple channels
- Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts
- Deep experience working in digital PR, SEO/GEO, or other digital content areas
- Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product
- Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance
- Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives
- Comfortable working in an innovative, truly fast-paced, and performance-driven environment
Benefits
- Competitive salary and benefits package
- Opportunity to help build and shape a high-growth sports and prediction markets content vertical
- Flexible remote working policy
- Collaborative and dynamic working environment with a focus on innovation and performance
- Access to leading SEO, analytics, content and growth tools
Crypto.com
3.2 Glassdoor
Crypto.com was founded in 2016 and is the preferred crypto trading platform for over 100 million users worldwide, as well as the trusted industry leader in regulatory compliance, security, and privacy. We’re committed to accelerating the adoption of cryptocurrency through our vision: Cryptocurrency in Every WalletTM
Founded in 2016
Singapore, SGP
7.4K employees (533 in marketing)
47% recommend to a friend
Traffic Signals
Monthly Visitors
7.3M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
30%
Direct
63%
Referral
5.1%
Social
0.9%
Paid
1%
Headcount Trend
Current headcount: ~7.4K
Marketing Team
Marketing Team Size
414 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Last Raise
Seed, 8 years ago
Funding History
- Jan 2018Seed