7 days ago
Growth Channel Manager, Paid Search & Amazon Ads
Eko
Emeryville, CA (Hybrid)Full time$110K/yr – $124K/yr
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Growth Channel Manager, Paid Search & Amazon Ads
Emeryville, CA (Hybrid)
$110K/yr – $124K/yrSenior Level3+ years expFull time
Posted 7 days ago
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Job Summary
Own and optimize paid search and Amazon ad programs end-to-end to drive customer acquisition with efficient CAC and ROAS, while collaborating with analytics, creative, and cross-functional teams to scale impact.
- Lead end-to-end paid search and Amazon campaigns across search, Shopping/PLA, and Performance Max, plus Sponsored Products and Sponsored Brands on Amazon.
- Align measurement, attribution, and reporting with analytics partners to ensure accurate representation in the marketing mix.
Job Description
Responsibilities
- Own end-to-end strategy, execution, and operations for paid search campaigns across Google Ads and Microsoft (Bing) Ads, including Search, Shopping/PLA, and Performance Max.
- Own end-to-end strategy, execution, and operations for Amazon Ads as a core acquisition channel, including Sponsored Products, Sponsored Brands, and other Amazon Network ad formats.
- Develop and implement full-funnel search and Amazon campaigns that drive customer acquisition while maintaining efficient CAC and strong ROAS.
- Manage keyword strategy, bid management, account structure, quality score, and budget pacing across all owned channels to scale spend responsibly.
- Partner with the creative and lifecycle teams to develop compelling ad copy and landing page/listing experiences tailored to search and shopper intent.
- Monitor performance dashboards and channel-level reporting to catch issues early, identify optimization opportunities, and keep campaigns pacing to plan.
- Partner with Eko's analytics/BI team on attribution and measurement (e.g., MMM, incrementality tests, geo-holdouts, MTA), ensuring your channels are represented accurately in the broader marketing mix, and operationalize their findings into campaign-level changes.
- Support the broader Growth Marketing team's operations , including maintaining reporting cadences, budget trackers, and shared documentation, coordinating tooling and platform access, and helping keep cross-channel workflows running smoothly.
- Stay ahead of industry trends , including automation, AI-driven bidding, and platform changes, and apply learnings to enhance search and Amazon Ads strategy.
- Run a structured test-and-learn roadmap across bidding strategies, ad copy, keyword expansion, and feed optimization to uncover growth opportunities.
Requirements
- 3+ years of experience managing paid search (SEM) campaigns, including hands-on experience with Google Ads and Microsoft (Bing) Ads , Shopping/PLA campaigns , and Amazon Ads .
- Analytical mindset , with a demonstrated ability to read performance data and dashboards fluently and translate them into day-to-day operational and optimization decisions. This is not a dedicated analytics role, but strong data literacy is essential.
- Strong understanding of key performance metrics (e.g. CAC, ROAS, CPC, CTR, conversion rate, LTV) and working familiarity with media attribution concepts (incrementality testing, MMM, multi-touch attribution), even though you won't be building these models yourself.
- Experience working in B2C companies , such as direct-to-consumer brands, subscription businesses, or similar consumer-facing, performance-driven environments.
- Comfort working within web and channel analytics tools (e.g. Google Analytics, Looker, or similar BI/visualization platforms) that are built and maintained by others, using them to inform day-to-day decisions, and with large datasets where needed for your own operational reporting.
- Ability to manage multiple campaigns and priorities simultaneously in a fast-paced, performance-driven environment.
- Strong operational and organizational skills , with experience maintaining reporting cadences, budget trackers, shared documentation, or similar processes that keep a marketing team running smoothly.
- Comfort balancing hands-on channel execution with broader team support work , and prioritizing effectively across both.
- Clear, proactive communication and cross-functional coordination skills , with experience keeping stakeholders aligned on timelines, tooling, and shared roadmaps.
- A creative and entrepreneurial mindset —comfortable testing new ideas quickly and scaling what works.
Preferred
- Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field.
- Experience marketing in a regulated industry , specifically for DTC audiences.
- Hands-on experience with SQL or statistical/modeling tools, even though attribution modeling itself sits with the analytics/BI team.
- A passion for mission-driven work and improving lives through technology.
Benefits
- The opportunity to work on products that impact the health of millions of people.
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Learning and Development stipend
Eko
3.4 Glassdoor
Eko is a technology company that’s building a limitless platform for creating and publishing interactive, choice-driven video experiences.From commerce-connected creative to choice-driven narrative worlds, we enable our platform users to build experiences that engage their audiences more deeply and convert them more effectively.We license our platform to customers like retailers, agencies, and brands, and we help those customers achieve their dreams by supporting the experiences they build on our platform end-to-endWe are building a software solution suite that currently consists of Discovery Engines, Try & Buys and Inspiration Hubs. At eko, we believe in a creative approach to everything, no matter what role we’re in. We believe in meaningful choice, at work and in life. We’re software developers and spray paint artists, poets and producers, fantasy sports fans and financial whizzes, chess-heads and UXperts, pop culture nerds and product managers, data wizards and yoga instructors. We’re from all over the world, and we have as many stories as we do people. We can’t wait to hear yours.Eko investors include Innovation Endeavors, Intel Capital, Marker, MGM, NEA, Samsung, Sequoia Capital, Sony, Warner Music Group, and WPP. The company is based in New York with an office in Tel Aviv.Visit our website to see our open positions, and head to eko.engineering to see developer jobs.
Founded in 2010
New York, Iowa, USA
568 employees (92 in marketing)
53% recommend to a friend
55% CEO approval
Traffic Signals
Monthly Visitors
85.9K
Monthly Google Ads Budget
$152
Traffic Source Mix
Search
43.8%
Direct
46%
Referral
6.4%
Social
2.7%
Paid
0.9%
Headcount Trend
Current headcount: ~568
Marketing Team
Marketing Team Size
65 (11% of company)
Median Career Experience
14 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Michal Shtofman Aviram
VP of Growth and Partnership's
At the company for 3 years 4 months
Grace Hanson
Director of Enterprise Marketing
At the company for 2 years 3 months
Olivia Papa
Senior Director - Product Marketing, Merchandising, and Growth
At the company for 5 years 3 months
Steven Contreras
Creative Director, Brand & Marketing
At the company for 5 years 7 months
Funding
Total Funding
$106M
Last Raise
$20M
Series C, 8 years ago
Funding History
- Apr 2018Series C • $20M
- Jun 2016Series Unknown • $45M
- Oct 2015Series B • $21.2M