6 weeks ago
Sr. Brand Manager - Innovation
Prestige Brands, Inc.
Tarrytown, NY (Hybrid)Internship$155K/yr – $170K/yr
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Sr. Brand Manager - Innovation
Tarrytown, NY (Hybrid)
$155K/yr – $170K/yrSenior Level8+ years expInternship
Posted 6 weeks ago
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Job Summary
Own and drive the end-to-end NPD pipeline for an OTC category, aligning with brand vision while coordinating with product, base brand, and sales to ensure feasible launches; forecast, pricing, claims, and marketing tactics to drive growth.
- Own product pipeline and Stage Gate processes across cross-functional teams to deliver timely launches
- Collaborate with base brands on strategy, long-range planning and research to sustain growth
- Forecast, pricing, and claims development tied to P&L and consumer insights
Job Description
Responsibilities
- Develop a pipeline of new products, claims and commercial innovation for one of our core OTC categories that drive topline and profit growth and is aligned with the overall brand vision. Must be able to work collaboratively with new product technical development, base brand management, sales, and other cross functional teams to ensure overall pipeline feasibility.
- Work collaboratively with the base brand teams to develop and evolve brand strategy as required to enable a steady path to growth. Strategy development will include modifying the overall brand vision as applicable, new product pipeline development, claims work, and supporting research. The Senior Brand Manager, Innovation, will play an integral role in the long-range planning for the brands.
- Manage the day-to-day development needs of the portfolio, coordinating with project management and other cross functional team members to ensure all barriers are overcome to the timely launch of initiatives. The Senior Brand Manager, Innovation will be responsible for NPD pricing strategy, P&L development, package graphics, claims and claim substantiation and will lead NPD initiatives through Prestige’s Stage Gate process.
- Work in coordination with sales to develop all materials required to ensure effective sell-in of new products including but not limited to joint development of sales strategies, sales presentations, sales samples, presence at sales meetings (both internal and customer facing) as applicable, and scout call support.
- Lead the development and alignment of new product forecasts in coordination with research, base brand, sales and the forecasting team for the purposes of accurate production and financial planning.
- Support base brand efforts to drive trial and the ongoing growth of new initiatives through the development of effective claims and marketing tactics drawing on relevant new product and consumer
Requirements
- Bachelor’s degree or MBA in marketing
- Minimum 8 years’ brand/product management experience (base business or NPD role)
- Demonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resources effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate.
- Strategic thinking skills – ability to deliver against the long-term brand goals. Prioritizes marketing initiatives to effectively achieve both short-term and long-term goals.
- Analytical and problem-solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles.
- Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts. Ability to build strong relationships with cross-functional teams and vendors.
- Energetic entrepreneurial mindset; comfortable making decisions with limited information and resources. Self-reliant / proactive and has a pioneering spirit.
- Successful track record of leading cross-functional teams
- Enjoys working in a fast-paced entrepreneurial environment.
- High proficiency in computer skills, including Microsoft Office
Prestige Brands, Inc.
Prestige Brands is now Prestige Consumer Healthcare and now 100% dedicated to the health and wellness needs of consumers globally. Please follow us at: https://www.linkedin.com/company/prestige-consumer-healthcare/
Traffic Signals
Monthly Visitors
26.1K
Traffic Source Mix
Search
46.4%
Direct
39.4%
Referral
6.7%
Social
6.2%
Paid
1.2%
Headcount Trend
Current headcount: ~454
Marketing Team
Marketing Team Size
61 (14% of company)
Marketing Roles Posted (Last 30 Days)
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