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2 marketing jobs

6 days ago

Director of Brand and Community

Camping World Holdings, Inc.

Virginia, IL (Remote)Full time$155K/yr – $238K/yr
13 days ago

Paid Search Specialist

Camping World Holdings, Inc.

Chicago, IL (Hybrid)Full time$57K/yr – $87K/yr

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2 jobs

Director of Brand and Community

Camping World Holdings, Inc.

Virginia, IL (Remote)

$155K/yr - $238K/yrIn-houseFull-timeDirector/executive10+ years exp.
6 days ago

Paid Search Specialist

Camping World Holdings, Inc.

Chicago, IL (Hybrid)

$57K/yr - $87K/yrIn-houseFull-timeMid level2+ years exp.
13 days ago
Camping World Holdings, Inc.

Director of Brand and Community

Virginia, IL (Remote)

$155K/yr – $238K/yrDirector/Executive10+ years expFull time

Posted 6 days ago

  • Job
  • Salaries
  • People

Job Description

Responsibilities

  • Brand & Growth
  • - Help drive growth across channels, making sure brand, creator, community, and earned media work contributes to measurable business growth across Good Sam’s products and services.
  • - Turn Good Sam’s brand strategy into channel plans so creators, social media, community, and earned media all tell a consistent brand story, each in its own voice.
  • - Partner with performance marketing and paid media teams on campaign planning, including peak travel seasons and new product launches, so brand and performance goals move together.
  • - Provide authentic content for paid campaigns, including creator content, member stories, awards, and rankings, that helps people choose Good Sam with confidence.
  • - Extend major campaigns, events, and cultural moments across creator, social, community, and earned channels so every big idea reaches further than paid media alone.
  • Creator & Influencer
  • - Own Good Sam’s creator and influencer program, building a vetted bench of micro and macro partners aligned to brand values, with clear vetting criteria and brand-safety standards.
  • - Develop in-depth, transparent creator content (especially on YouTube) that genuinely helps travelers make decisions and earns trust with audiences and search.
  • - Manage the commercial framework with Legal, including contracting, compensation, usage rights, and FTC disclosure compliance.

Requirements

  • 10+ years in brand marketing, social media, communications, or reputation management, including at least 3 years leading teams.
  • Proven experience running creator and influencer programs and organic social at scale, including contracting, usage rights, and FTC disclosure.
  • Experience leading earned media and PR, including agency management, media relationships, and crisis communications.
  • Hands-on experience with review platforms and online community engagement (e.g., Reddit, enthusiast forums), with a strong instinct for what authentic brand participation looks like.
  • Working knowledge of SEO and how AI search and answer engines source information about brands. Experience improving brand visibility in AI-generated answers is a strong plus.
  • Experience connecting brand work to performance marketing, with fluency in both brand and performance metrics.
  • Strong program management skills and the ability to lead several connected initiatives at once.
  • Calm, sound judgment in public, including handling negative feedback and fast-moving issues.
  • Strong writer and editor with a creative sensibility and a track record of working closely with creative teams.
  • Passion for travel, the outdoors, and community storytelling, aligned with the spirit of the open road. RV experience a plus.

Preferred

  • Experience improving brand visibility in AI-generated answers is a strong plus.
  • RV experience a plus.

Benefits

  • Paid Time Off
  • 401(k)
  • Employee Assistance Program
  • Good Sam Roadside Assistance
  • discounts
  • paid parental leave (if eligibility is met)
  • Tuition Reimbursement (if eligibility is met)
  • on the job training opportunities
  • medical, dental, vision and more for full-time associates
  • dental & vision coverage for part-time associates

Salaries

Posted range

$155K/yr – $238K/yr

Taken straight from the job posting.

See all Camping World Holdings, Inc. salaries

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