3 weeks ago
Performance Media Coordinator
Pansophic Learning
USA (Remote)Full time$50K/yr – $65K/yr
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Performance Media Coordinator
USA (Remote)
$50K/yr – $65K/yrIntern/New Grad2+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and optimize cross platform campaigns with a bias toward setup accuracy, QA, and data hygiene across Google, Meta, TikTok, and emerging channels.
- Campaign ownership: assist in building and maintaining campaigns across platforms with precise setup and governance.
- QA and data integrity: ensure naming, targeting, budgets, UTMs, and conversion events are clean for launch and tracking.
- Cross functional coordination: align with Creative, Enrollment, Analytics, CRM and field teams to deliver assets and messaging on time.
Job Description
Responsibilities
- Assist in building and maintaining campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring accuracy and attention to detail throughout the setup process.
- Support keyword research, preliminary ad copywriting, audience configuration, placement selection, and creative trafficking, contributing to early-stage campaign development.
- Conduct rigorous QA across naming conventions, targeting settings, budgets, URLs, UTMs, conversion events, and platform governance to ensure campaigns launch cleanly and track effectively.
- Monitor pacing, identify anomalies, and surface data-driven insights to the Specialist for review and potential optimization action.
- Maintain creative libraries, asset trackers, UTMs consistency records, and documentation repositories to support cross-functional visibility and audit-readiness.
- Support weekly dashboards, data pulls, performance reporting, insight summaries, and enrollment trend monitoring to help the team maintain a proactive understanding of funnel health.
- Coordinate closely with Creative, Enrollment, Analytics, CRM, and local field teams to ensure assets, messaging, and campaign requirements are delivered on time and with full accuracy.
- Assist with seasonal calendar planning, community-level messaging needs, and adjustments across the three business units.
- Other duties as assigned.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–2 years of digital marketing experience; internships and applied coursework accepted.
- Familiarity with paid search or paid social platforms and a strong desire to advance into deeper channel expertise.
- Strong communication skills, high attention to detail, and the ability to manage multiple tasks simultaneously.
Preferred
- Experience supporting paid search or paid social execution in any capacity.
- Basic familiarity with analytics tools, CRM systems, or dashboards.
- Understanding of multi-location marketing, education marketing, or localized community outreach.
Benefits
- We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.
- Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.
- We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co-insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family’s needs. Employees can choose from co-pay or High Deductible Health Plans.
Pansophic Learning
Pansophic Learning is a global school management organization committed to expanding access to high-quality education through exceptional schools, content, and technology.We support and operate a growing portfolio of brick-and-mortar, virtual, and blended schools across the U.S., Europe, Africa and the Middle East—each designed to meet the needs of diverse student populations and local communities.Our work centers on scalable, sustainable solutions that improve outcomes, lower costs, and increase access. Whether launching new schools or partnering with existing institutions, we provide the infrastructure, strategy, and support to deliver outstanding education at scale.At Pansophic, we believe that every student deserves a great school—and every great school deserves a strong partner.
Traffic Signals
Monthly Visitors
41.4K
Traffic Source Mix
Search
33.9%
Direct
47%
Referral
5.4%
Social
12.2%
Paid
1.4%
Headcount Trend
Current headcount: ~186
Marketing Team
Marketing Team Size
13 (7% of company)
Median Career Experience
19.5 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Jon Lewis
Chief Marketing Officer, Online School Division
At the company for 1 year 9 months
Brandon Krueger
Chief Marketing Officer
At the company for 8 years 9 months
Courtney Harritt
Vice President of Communications, Public Relations & Knowledge Management
At the company for 1 year 2 months
Aspacia Karageorge
Vice President Enrollment Marketing Operations
At the company for 7 years 8 months