Responsibilities

• Own and evolve the integrated, persona-based, multi-touch demand generation strategy targeting CFOs, VPs of Revenue Cycle, CIOs, CTOs, and operational leaders across large IDNs, academic medical centers, and rural systems.
• Set the strategic direction for expansion within existing accounts, partnering with Commercial and CX leadership to align on priorities and investment.
• Architect top-of-funnel growth strategy that complements and elevates ABM and paid programs
• Set the standard for full-funnel campaign planning, launch, and optimization aligned to commercial priorities, with accountability for outcomes across the portfolio.
• Design and govern repeatable frameworks ("building blocks") for content, email, segmentation, CTAs, and cadences that scale across the broader marketing organization.
• Lead cross-functional campaign activation at a senior level — setting briefs, driving stakeholder alignment (including with senior sales and regional leadership), and holding teams accountable to launch readiness.
• Direct 1:few and 1:many ABM programs targeting R1's top accounts and whitespace opportunities, with ownership of strategy, prioritization, and resourcing.
• Serve as the senior marketing partner to regional leaders in identifying whitespace using Salesforce dashboards, Definitive, ZoomInfo intent, and website activity.
• Drive activation of regional insights into tailored campaigns, with accountability for meeting creation and pipeline outcomes.
• Own the insights-to-activation strategy end-to-end: translating ZoomInfo intent, website analytics, and Salesforce activity into actionable marketing motions and influencing broader GTM strategy.

Requirements

• 10-12 years in B2B demand generation, ideally in healthcare, SaaS, AI, or enterprise complex-sales environments.
• Proven track record owning integrated campaign strategy, ABM, and pipeline generation at scale, including budget/investment accountability.
• Deep experience influencing and partnering with senior sales, regional, and GTM leadership — including comfort presenting to executive stakeholders.
• Experience managing or heavily using Salesforce, ABM platforms, ZoomInfo, Demandbase or similar platforms; experience overseeing vendor or agency relationships is a plus.
• Prior experience mentoring junior marketers, direct reports, or cross-functional project teams.
• Strong strategic thinker with demonstrated ability to shape strategy (not just execute it) and translate insights into organization-wide action.
• Exceptional program and project leadership, able to oversee multiple complex, concurrent initiatives and set priorities for others.
• Proven ability to architect launches that support regional and account-specific go-to-market motions, enabling R1's commercial teams with turnkey toolkits, plays, and 1:few campaign assets at scale.
• Demonstrated ability to lead cross-functional collaboration with product, sales, and CX to translate technical capabilities into clear, customer-oriented value propositions, especially for complex AI, automation, or platform products.
• Experience building and owning launch architectures that span pre-announce, announce, and sustained post-launch phases

Benefits

• Our associates are given the chance to contribute, think boldly and create meaningful work that makes a difference in the communities we serve around the world. We go beyond expectations in everything we do. Not only does that drive customer success and improve patient care, but that same enthusiasm is applied to giving back to the community and taking care of our team — including offering a competitive benefits package.