6 weeks ago
Director, Marketing Operations
Placer.ai
USA (Remote)Full time$140K/yr – $160K/yr
Marketing jobs in the US with a SaaS business model
Marketing jobs in the US with a SaaS business model
Director, Marketing Operations
USA (Remote)
$140K/yr – $160K/yrDirector/Executive7+ years expFull time
Posted 6 weeks ago
Job Summary
Own the marketing operations roadmap, data integrity between HubSpot and Salesforce, the end-to-end lead lifecycle, campaign attribution, and the marketing tech strategy, delivering a trusted single source of truth for performance and guiding prioritization across Revenue Operations.
- Roadmap and prioritization
- Systems integration and data quality
- Lead lifecycle and funnel reporting
Job Description
Responsibilities
- Own the marketing operations roadmap: what gets fixed, what gets built, and in what order, sequenced against marketing and revenue goals rather than against inbound request volume.
- Own marketing systems architecture and the integrity of data moving between HubSpot and Salesforce. This includes the object and field model, sync behavior, enrichment, deduplication, and account and contact matching. Where marketing and sales reporting disagree, this role is accountable for finding out why and resolving it with Sales Operations.
- Own the lead lifecycle end to end: stage definitions, qualification criteria, scoring thresholds, routing logic, service levels, and the handoff into sales. Get marketing and sales to agree on those definitions and then hold the line on them, including when a quarter is going badly and the definitions come under pressure.
- Own campaign operations and attribution. Build the measurement so that campaign performance can be defended in an executive review, and be explicit about what the model can and cannot claim about influence.
- Own funnel and conversion reporting as the single source of truth for marketing performance. Deliver a recommendation with the numbers rather than a dashboard and a shrug.
- Own marketing technology strategy, including build-versus-buy decisions, vendor evaluations, renewals, consolidation, and the cost of the stack. Bring a recommendation with the trade-offs stated, not a vendor comparison grid.
- Own governance for marketing systems: who can change what, how changes get tested before they ship, and how they get documented. This role writes the requirements rather than describing the problem and waiting for someone else to specify it.
- Own marketing data compliance in practice, including consent capture, suppression, and unsubscribe handling, working with Legal where a position needs to be set.
- Manage, coach, and grow the team, and hire and lead the additions to the team as it expands. Set priorities so the team is working on the highest-value problems rather than absorbing every request that arrives.
- Partner with Enablement and Sales Operations so that changes to routing, lifecycle, or definitions reach the field with the context they need, rather than landing as a surprise.
Requirements
- Must be credible in the systems without being the primary builder. This role needs someone who can open HubSpot or Salesforce, inspect the configuration, and form an independent judgment about whether the work is right, while spending most of their time on strategy, architecture, and prioritization. Candidates who have only operated at the strategy layer, and candidates who want to spend their days building workflows, are both a poor fit.
- 7+ years in marketing operations, revenue operations, or a closely related function, including at least 2 years managing people.
- Deep hands-on experience with a marketing automation platform and a CRM, ideally HubSpot and Salesforce, including ownership of the integration between them.
- Experience with lead routing and meeting-scheduling tooling such as Chili Piper, and a clear point of view on what good routing and good speed-to-lead look like.
- Has designed a lead lifecycle and qualification model from a messy starting point and driven agreement on it across marketing and sales. Candidates should be able to describe the disagreements they had to resolve, not only the model they landed on.
- Analytically strong and comfortable owning data quality, including field and object design, definitional integrity, and reconciliation across conflicting sources.
- Strong command of the marketing funnel and the metrics at each stage, with the ability to present to and defend a position with a CMO or CRO, including a position leadership does not want to hear.
- Has owned vendor evaluations and renewals end to end, including negotiation and the decision to walk away.
- Genuinely fluent with AI tooling, using it to build and analyze at volume and to specify workflows, not only to consume output.
- Clear written communication. This role documents decisions and writes requirements as a matter of course.
Preferred
- Demonstrated use of AI tools to work more efficiently—whether professionally or personally—and a curiosity for finding new ways to apply them.
- Comfort integrating generative AI into day-to-day workflows to boost productivity, quality, and output.
Benefits
- Base pay is just a part of our total rewards program.
- Placer provides medical, dental and vision coverage as well as flexible time off, 401K and equity awards for certain roles.
- Fully remote
- Excellent benefits
Placer.ai
3.7 Glassdoor
Placer.ai is the most advanced location analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.
Founded in 2018
Santa Cruz, California, USA
624 employees (23 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Posted range
$140K/yr – $160K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
23 (4% of company)
Median Tenure
4.2 years
Funding
Total Funding
$267.5M
Last Raise
$75M
Series Unknown
Funding History
- Jul 2024Series Unknown • $75M
- Jan 2024Secondary Market
- Jul 2022Series Unknown • $26.5M
Traffic Signals
Monthly Visitors
186.1K
Monthly Google Ads Budget
$304
Traffic Source Mix
Search
28.1%
Direct
60.7%
Referral
4.3%
Social
3.2%
Headcount Trend
Current headcount: ~624
Links
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