Title: Manager, Programmatic

Company: WPP Media

Location: New York, NY, United States (Hybrid)

Salary: USD 60,000–140,000 per year

Employment Type: Full-time

Role Type: Individual Contributor

Experience: 3+ years

Industry: Marketing & Advertising

Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets pace and tactics optimize toward objectives and KPIs.
Develop strong working relationships with planning, investment, operations and analytics teams.
Collaborate with agency teams and publishers to source, evaluate and implement high-quality inventory opportunities.
Create and enforce workflow processes to ensure deliverables are completed accurately and on time; Train and mentor junior team members.
Conduct regular and ad hoc analyses to identify opportunities to improve performance across campaigns.
Keep stakeholders updated on campaign and account performance via reporting and status meetings.

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent work experience.
3+ years in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
Familiarity with DV360, The Trade Desk, and other key platforms; Advanced Microsoft Excel; comfortable with databases/visualization tools or coding languages a plus.
Exceptional verbal and written skills; strong organizational and detail-oriented mindset; strong presentation skills; analytical and quantitative mindset.
Desire to manage and mentor junior team members; prior managerial experience a plus.

DV360, The Trade Desk, Excel, other databases/visualization tools

Manager, Programmatic

Job information